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Attract traffic with content and social media

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Infusionsoft
Infusionsoft

Presented by Travis Campbell

BusinessTechnology
1 of 25
Attract Traffic with Content and Social Media
Introduce Yourself (Neighbors) • Learn about those around you. • Name? • Where from? • Company name? • How their product or service improves the lives of others? • Role in the company?
What We’ll Cover • Why I’m talking about this. • 9 Free ways to drive website traffic. • How to get started blogging. • Offline to Online traffic • Questions • Discussion/Application
Perfect Customer Lifecycle™
Why I’m Talking About This…
Free Ways to Drive Website Traffic • Eight Simple Tips: • Content • Comment • Discussions • Tweetchats • Social Bookmarking • Support • Be Active • Answer Questions Image from: http://newwebsitetrafficsecrets.com/wp-content/uploads/2011/10/helpful_tips.jpg
1. Author Informative & Interesting Blogs • Blog posts • SEO benefit – Link to your social profiles from your blog • Interest in your business • Conversation around your ideas
2. Comment on Other Blogs • Connections in your niche • Thoughtful comments • Earn respect
3. Participate in Discussion Forums • Online communities • Search Google • Forum: sales pros • Sales professional forums • Best sales pro forum • Web address in signature • Thought leadership • Success = Regularity & value
4. Participate in Tweetchats • www.TweetChat.com • Group conversations • Subject, theme or idea • Many participants • User controls to filter out spammy Twitter users Image from: http://fc05.deviantart.net/fs71/i/2010/258/e/e/new_twitter_bird_vector_by_eagl0r-d2yth6g.png
5. Use Social Bookmarking Services • StumbleUpon • Digg • Delicious Images from: StumbleUpon: http://increaserss.com/wp-content/uploads/Stumbleupon_traffic.png, Digg: http://www.source3marketing.com/wp-content/uploads/2011/08/digg2.png, Delicious: http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2009/04/delicious_256x256.jpg
6. Engage In Facebook/Google+ Conversations • Search • Like • Engage Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
6. Engage In Facebook/Google+ Conversations
6. Engage In Facebook/Google+ Conversations
7. Support a Cause • Tell your prospects/customers • Philanthropic efforts • Social media buzz Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
8. Be Active at Events • Offline and online • Live blog • Ongoing tweets • Video
9. Answer questions & be helpful • Industry expert • Yahoo! Answers • LinkedIn • Formspring Images from: Left: Yahoo! Answers: http://answers.yahoo.com/, LinkedIn: http://makobiscribe.com/wp-content/uploads/2011/05/linkedin.jpg, https://www.linkedin.com/ , Formspring: http://www.formspring.me/
10 Blogs You Should Follow • Small Business Trends: www.smallbiztrends.com • Infusionsoft: www.infusionblog.com • American Express OPEN Forum: www.openforum.com • Mashable: www.mashable.com • Copyblogger: www.copyblogger.com • Chris Brogan: www.chrisbrogan.com/ • Convince & Convert: www.convinceandconvert.com/ • Ducttape: www.ducttapemarketing.com/blog • MarketingProfessor.com: www.MarketingProfessor.com • SEO Moz: www.seomoz.org/blog
WordPress – Popular Platform Image from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg, http://madisonjacobs.wordpress.com/wp-admin/index.php
Fresh & Attractive Content • New products/services • Promotions • Thought leadership • Guests posts • Common misconceptions • Educational • News • Fun & personal
From Offline to Online • Video Interviews • Attendees • Speakers • Customers • Blog Posts • Highlights of the event • What you learned • Elaborate on speakers’ topics QR Code • Ongoing Twitter Conversations • FAQ Section
Questions?
Discussion (Groups) Considering key actions from this session: • What is the most useful idea for you? • Which idea would take some time and work, but would be worth implementing? • Which idea would take additional planning but you are confident would have great long- term benefit to your business?
Discussion Feedback What were things discussed at your table?
Attract Traffic with Content and Social Media Thank You! @Travisnow

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Attract traffic with content and social media

  • 1. Attract Traffic with Content and Social Media
  • 2. Introduce Yourself (Neighbors) • Learn about those around you. • Name? • Where from? • Company name? • How their product or service improves the lives of others? • Role in the company?
  • 3. What We’ll Cover • Why I’m talking about this. • 9 Free ways to drive website traffic. • How to get started blogging. • Offline to Online traffic • Questions • Discussion/Application
  • 5. Why I’m Talking About This…
  • 6. Free Ways to Drive Website Traffic • Eight Simple Tips: • Content • Comment • Discussions • Tweetchats • Social Bookmarking • Support • Be Active • Answer Questions Image from: http://newwebsitetrafficsecrets.com/wp-content/uploads/2011/10/helpful_tips.jpg
  • 7. 1. Author Informative & Interesting Blogs • Blog posts • SEO benefit – Link to your social profiles from your blog • Interest in your business • Conversation around your ideas
  • 8. 2. Comment on Other Blogs • Connections in your niche • Thoughtful comments • Earn respect
  • 9. 3. Participate in Discussion Forums • Online communities • Search Google • Forum: sales pros • Sales professional forums • Best sales pro forum • Web address in signature • Thought leadership • Success = Regularity & value
  • 10. 4. Participate in Tweetchats • www.TweetChat.com • Group conversations • Subject, theme or idea • Many participants • User controls to filter out spammy Twitter users Image from: http://fc05.deviantart.net/fs71/i/2010/258/e/e/new_twitter_bird_vector_by_eagl0r-d2yth6g.png
  • 11. 5. Use Social Bookmarking Services • StumbleUpon • Digg • Delicious Images from: StumbleUpon: http://increaserss.com/wp-content/uploads/Stumbleupon_traffic.png, Digg: http://www.source3marketing.com/wp-content/uploads/2011/08/digg2.png, Delicious: http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2009/04/delicious_256x256.jpg
  • 12. 6. Engage In Facebook/Google+ Conversations • Search • Like • Engage Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
  • 13. 6. Engage In Facebook/Google+ Conversations
  • 14. 6. Engage In Facebook/Google+ Conversations
  • 15. 7. Support a Cause • Tell your prospects/customers • Philanthropic efforts • Social media buzz Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
  • 16. 8. Be Active at Events • Offline and online • Live blog • Ongoing tweets • Video
  • 17. 9. Answer questions & be helpful • Industry expert • Yahoo! Answers • LinkedIn • Formspring Images from: Left: Yahoo! Answers: http://answers.yahoo.com/, LinkedIn: http://makobiscribe.com/wp-content/uploads/2011/05/linkedin.jpg, https://www.linkedin.com/ , Formspring: http://www.formspring.me/
  • 18. 10 Blogs You Should Follow • Small Business Trends: www.smallbiztrends.com • Infusionsoft: www.infusionblog.com • American Express OPEN Forum: www.openforum.com • Mashable: www.mashable.com • Copyblogger: www.copyblogger.com • Chris Brogan: www.chrisbrogan.com/ • Convince & Convert: www.convinceandconvert.com/ • Ducttape: www.ducttapemarketing.com/blog • MarketingProfessor.com: www.MarketingProfessor.com • SEO Moz: www.seomoz.org/blog
  • 19. WordPress – Popular Platform Image from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg, http://madisonjacobs.wordpress.com/wp-admin/index.php
  • 20. Fresh & Attractive Content • New products/services • Promotions • Thought leadership • Guests posts • Common misconceptions • Educational • News • Fun & personal
  • 21. From Offline to Online • Video Interviews • Attendees • Speakers • Customers • Blog Posts • Highlights of the event • What you learned • Elaborate on speakers’ topics QR Code • Ongoing Twitter Conversations • FAQ Section
  • 23. Discussion (Groups) Considering key actions from this session: • What is the most useful idea for you? • Which idea would take some time and work, but would be worth implementing? • Which idea would take additional planning but you are confident would have great long- term benefit to your business?
  • 24. Discussion Feedback What were things discussed at your table?
  • 25. Attract Traffic with Content and Social Media Thank You! @Travisnow