Alan Bird / World Wide Web Consortium (W3C) The Web is Changing the World. Are you READY? Presented at infoShare 2013 conference in Gdańsk, Poland

1. by J. Alan Bird, Global Business Development Leader, W3C
Infoshare 2013, Gdansk, Poland
The Web is Changing the
World.
Are you READY?

2. A NEW WAVE
TRANSFORMATIONS
of
Just as the Web has
transformed
everything…
…It will transform
everything again
2

3. Agenda
• Role of W3C
• HTML5 and the Open Web Platform
• Momentum
• Industry Use of the Open Web Platform
3

4. World Wide Web Consortium
• 381 Members (Only 80 are big companies)
• Web ecosystem: users, developers, browsers,
etc.
• 70 staff in US (MIT), France (ERCIM), Japan
(Keio) and China (Beihang)

5. W3C Open Web Platform Standards
are Royalty-Free
5
• Standard platform levels playing
field
• Level playing field allows
innovation
• Participation allows organizations
to shape platform, ensure needs
met, standardize best practices

6. • Open-stand.org announced Aug 2012
• Principles consistent with W3C
• Oct: Open Stand W3C Self-evaluation
• Related:
– Council of the European Union October decision
• civil servants may now use specifications from open standard
consortia in situations involving public funds.
– WCAG 2.0 Approved as ISO/IEC International Standard

7. W3C Standards Flow

8. Agenda
• Role of W3C
• HTML5 and the Open Web Platform
• Momentum
• Industry Use of the Open Web Platform
8

9. Web Trends Affecting Society
9
• Web everywhere
• Devices
– 85% – Percentage of handsets shipped globally in 2011 that
included a web browser
– Diversity of device types (eBooks, printers, tablets, televisions,
automobiles)
• Apps with rich interactions. People want:
- Apps in addition to documents
- Rich media (video, animations, digital photography, music)
- Location-based services
- Social

10. HTML5: Cornerstone of Open Web Platform
• Reach multiple devices
– Desktop, mobile, tablet, TV
• Powerful and modular
– Documents, multimedia, interactivity
• Multi-application
– eBooks, user interfaces, games
• Standard scheduled 2014
10
"The Web is going through a once-in-a-decade technology transition to HTML5 and
CSS3”
- Gartner

11. Standard Technologies
Core Hypertext Markup Language (HTML)
Video/Audio HTML, WebRTC, Web Audio
Styles Cascading Style Sheets (CSS)
Fonts Web Open Font Format (WOFF)
Protocols Hypertext Transfer Protocol (HTTP)
Dynamic Javascript (ES), Web Application Programming Interfaces
(WebAPIs)
Graphics Scalable Vector Graphics (SVG), 2D Canvas API
Offline access WebAPIs: Web Storage, IndexedDB, File API
Device access WebAPIs: Geolocation, Orientation, Multi-touch, etc.
Performance WebAPIs: Navigation timing, Page visibility, Timing control
11

12. A Platform for Social Requirements
12
• Privacy
– Tracking protection
• Security
– Security story changes with
distributed apps and logic on the
client
• Identity
– New crypto work starting
• Accessibility
– By people with range of abilities
• Multilingual
– Support the world’s languages

13. Agenda
• Role of W3C
• HTML5 and the Open Web Platform
• Momentum
• Industry Use of the Open Web Platform
13

14. Rapidly Growing Support
Cross-Device, Cross-Platform
14
• Major browsers
IE9+, FF4+, Safari5+, Opera11+, Chrome10+, Blackberry Browser, Silk
• Strong support from diverse browser ecosystem
• Platforms
iOS, Android, ChromeOS, BlackberryOS, Symbian, Windows Mobile 8
• Libraries
Webkit (Google, Apple, Nokia, etc.), Gecko (Mozilla), Trident
(Microsoft), Presto (Opera)

15. Tech Trends 2013 (from October)
GARTNER

16. Agenda
• Role of W3C
• HTML5 and the Open Web Platform
• Momentum
• Industry Use of the Open Web Platform
16

17. MOBILE
17

18. Web is Mobile Platform of the Future
• Video and Audio
• Voice, Videoconferencing, and real-time communications
• Peer-to-peer
• Location-based services
• Social networking
• Advertising
• Games
18
“58% Of Mobile Web Users Get Their Content Fix Through Browsers” – TechCrunch
“Mobile Web application platforms will generate almost $2.6 billion in service
revenue by 2015” – Smith’s Point Analytics
Updated for May 2012: Standards for Web Applications on Mobile: current state
and roadmap

19. 19
Used with permission
AT&T View

20. Television
20

21. Web Transports and Enhances TV
• User generated content commonplace on
Internet
• Convergence has started, but where will it lead?
- User content and premium content
- How much integration of Web content into programming?
- Internet, wireless, or conventional distribution
- Device: TV, laptop, handheld
• Different stakeholders have different
perspectives
- Traditional broadcast
- Telecoms
- Content providers
- New entrants (youtube, netflix, hulu, pandora, spotify, …)
- Device manufacturers
21

22. Web and TV Interest Group Results
• Home networking / device discovery / multi-
screen
- Joint work on “Web Intents” going on in two Working Groups
• Adaptive streaming
- Seeking generic solution for any streaming technology to work in
the browser and allow fine-grain control.
• Content protection
- Netflix, Google, Microsoft proposals to HTML Working Group:
encrypted media extensions, media source extensions.
- HTML Working Group and Web and TV IG coordinating.
• Profiles
- Task force working to harmonize the development cycle of the
different stakeholders (CE manufacturers, Content providers,
Content Authors, etc.) and provide a good user experience.
• Captioning
- Discussions about two formats WebVTT, TTML

23. Social Networking
23

24. Facebook
• CTO Bret Taylor in July 2011
– “Over the long term, people in Silicon
Valley really view HTML5 as the future
platform …that’s where we’re putting a
huge amount of our investment …”
• Facebook mobile apps built with
HTML5 (including native apps)
• Facebook promotes HTML5 for
mobile and social apps
• Nearly 50% of 800 million users
access Facebook through mobile.
24
Drawing
Video
History API
Geolocation
Web storage
Web sockets
CSS Transitions
App Cache

25. Core Mobile Web Platform Community
Group
• CTO Bret Taylor at MWC 2012:
– If you click on your "friends" apps you download the app automatically.
– Strong integration with social will greatly expand apps on the Web
– Need guarantee that these apps will work on broad range of devices
• Facebook launches Core Mobile Web Platform
Community Group
– To accelerate the adoption of the Mobile Web as a compelling platform
for the development of modern mobile web applications
• CG Activities
– Identify features developers can depend on
– Test suites
– Provide use cases, scenarios, and other input related to successful
mobile development
25

26. Gaming
26

27. Zynga
• Zynga mission: social gaming
for all
– “The company … has 60 million daily
active users, who play Zynga games
for more than 2 billion minutes every
day. … 416 million social actions are
carried out every day on the network.”
• Open Web Platform
advantages
– No plugins (mobile users don’t install
them)
– Play quickly without install; one click
away
– Significant code reuse between
desktop, mobile
– User experience-driven live updates;
bug fixes
• Zynga leverages Facebook
social network by using
HTML5
Touch events
Orientation
HTML5 audio
Timing control
Web sockets
Caching
CSS animations
CSS 2d transforms

28. Publishing
28

29. Digital signage (recent Workshop hosted by NTT)
Digital publishing
Two Workshops: February 2013, Q2 2013
Digital Marketing
Q2 2013 Workshop
Automotive
14-15 Nov Workshop hosted by Intel and
sponsored by Webinos.
Privacy
26-27 Nov Workshop hosted by UC Berkeley and
TRUST Science and technology center.
Television
Q2 or Q3 2013 Workshop
Workshops being planned
Industry Use of Open Web Platform

30. Developer Resources
• Tools (e.g., W3C validator)
• Online training
• Tutorials and best practices
• Test suites
• Conferences (e.g., W3Conf)
• Discussion lists

31. The
Value
Creation
Economic
Revolution
Platform for
Innovation
31
Open Web Platform is Transforming Industry