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Monitoring Social Media
Monitoring Case Study
John Yamasaki, Seesmic
October 21, 2010
From Monitoring
To Engagement
En·gage·ment
•An arrangement to meet at a specified time and place
•Emotional involvement or commitment
•Betrothal
•Pledge
OR…
En·gage·ment
OR…
•a hostile encounter between military forces
OR…
•a hostile encounter between military forces
Engagement
What we want to be
OR…
Engagement
What we might end
up looking like
OR…
EngagementWhat we sometimes often
feel like…
Is about connecting
Is about participation
Engagement in Social Media
Engagement is the number of channels a brand participates in:
• Blogs
• Branded social network/community
• Content distribution to other sites
(e.g. Facebook Like/Connect, etc)
• Discussion forums
• External social network presence
(Facebook, MySpace)
• Flickr / Photobucket
• Innovation/Feedback hubs
(e.g. centralized customer community to create innovation)
• Wikis
• Ratings and reviews
• YouTube
• Twitter
Source: Altimeter Group http://www.engagementdb.com/Report
The obligatory
overwhelming
pic of “look
how many
social media
apps/tools/platf
orms there
are…”
The obligatory “Oh, S**t” response
Engagement Chart: 4 Profiles
Source: Altimeter Group http://www.engagementdb.com/Report
Seesmic’s Goal as an Engagement Tool
Seesmic’s Goal as an Engagement Tool
Thank You
John Yamasaki
Twitter: @jyamasaki
Email: yama@seesmic.com
http://seesmic.com

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