In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.
10. Engagement in Social Media
Engagement is the number of channels a brand participates in:
• Blogs
• Branded social network/community
• Content distribution to other sites
(e.g. Facebook Like/Connect, etc)
• Discussion forums
• External social network presence
(Facebook, MySpace)
• Flickr / Photobucket
• Innovation/Feedback hubs
(e.g. centralized customer community to create innovation)
• Wikis
• Ratings and reviews
• YouTube
• Twitter
Source: Altimeter Group http://www.engagementdb.com/Report