Synthesio

1. HOW TO SET UP MONITORING
GOALS THAT MATCH YOUR BRAND
PERSONALITY
Loic Moisand
CEO & Co-founder
SYNTHESIO
Twitter @loicmo
Global Social Media Monitoring

2. Loic Moisand – SYNTHESIO - @loicmo

4. Personality # 1
The Boring Brand
THE BORING BRAND
Loic Moisand – SYNTHESIO - @loicmo

5. Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
Average
Low
Low
Low
SOCIAL PROFILE FOR THE BORING BRAND
Loic Moisand – SYNTHESIO - @loicmo

6. CREATE FUN!
Loic Moisand – SYNTHESIO - @loicmo

7. KEEP IT SIMPLE.
Loic Moisand – SYNTHESIO - @loicmo

8. THE FUNCTIONAL BRAND
Loic Moisand – SYNTHESIO - @loicmo

9. High
High
Average
Low
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE FUNCTIONAL BRAND
Loic Moisand – SYNTHESIO - @loicmo

10. CREATE ONLINE CUSTOMER SERVICE
EXPERIENCES
Loic Moisand – SYNTHESIO - @loicmo

11. USE AN ENGAGEMENT PLATFORM
Loic Moisand – SYNTHESIO - @loicmo

12. MEASURE ENGAGEMENT ROI
Loic Moisand – SYNTHESIO - @loicmo

13. THE EXCITING BRAND
Loic Moisand – SYNTHESIO - @loicmo

14. high
Average
high
high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE EXCITING BRAND
Loic Moisand – SYNTHESIO - @loicmo

15. NURTURE YOUR COMMUNITY
Loic Moisand – SYNTHESIO - @loicmo

16. OPTIMIZE YOUR CAMPAIGNS
Loic Moisand – SYNTHESIO - @loicmo

17. THE VITAL BRAND
Loic Moisand – SYNTHESIO - @loicmo

18. Very high
average
high
Very high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE VITAL BRAND
Loic Moisand – SYNTHESIO - @loicmo

19. REASSURE
Loic Moisand – SYNTHESIO - @loicmo

20. FIND INSIGHTS
Loic Moisand – SYNTHESIO - @loicmo

21. Loic Moisand – SYNTHESIO - @loicmo

22. Global Social Media Monitoring
YOUR BRAND HAS DIFFERENT FACETS
AND CHALLENGES
YOUR MONITORING SOLUTION HAS TO
DEAL WITH ALL OF THEM
Loic Moisand – SYNTHESIO - @loicmo