Social media and social networking have changed the way people connect and communicate. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones. Microsoft Dynamics CRM has been at work incorporating these new networks and technologies into their services, utilizing the power of the cloud to connect and integrate with sites like Twitter, Facebook and LinkedIn; creating what has come to be known as social CRM. Join us as we demonstrate these new social features within Dynamics CRM and take a brief look at additional options to enhance your CRM usage with the growing social aspects of your business.

1. Social CRM
Social CRM is not a Replacement for
Traditional CRM
March 30, 2012 | Copyright © 2012 Infinity Info Systems

2. Presenters:
Marketing Associate
Email: jvanpelt@infinityinfo.com
Director, Solution Architects
Email: mhammons@infinityinfo.com
Twitter: twitter.com/mikehammons
Blog/Community: http://www.i3community.com
March 30, 2012 | Copyright © 2012 Infinity Info Systems

3. Infinity Info Systems
WHY SOCIAL
March 30, 2012 | Copyright © 2012 Infinity Info Systems

4. Facebook
• More than 25 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) is shared each month.
• More than 150 million people engage with Facebook on external websites
every month
• There are more than 100 million active users currently accessing
Facebook through their mobile devices.
• People that access Facebook via mobile are twice as active than non-
mobile users (think about that when designing your Facebook page).
• The average Facebook user is connected to 60 pages, groups and events.
• People spend over 500 billion minutes per month on Facebook.
• There are more than 1 million entrepreneurs and developers from 180
countries on Facebook
March 30, 2012 | Copyright © 2012 Infinity Info Systems

5. Twitter
• Twitter gets more than 300,000 new users every day.
• There are currently 110 million users of Twitter’s
services.
• Twitter receives 180 million unique visits each month.
• There are more than 600 million searches on Twitter
every day.
• Over 60% of Twitter use is outside the U.S.
• There are more than 50,000 third-party apps for
Twitter.
• More than a third of users access Twitter via their
mobile phone
March 30, 2012 | Copyright © 2012 Infinity Info Systems

6. Linkedin
• There are more than 70 million users worldwide
• Members of LinkedIn come from more than 200
countries from every continent.
• 80% of companies use LinkedIn as a recruitment tool.
• A new member joins LinkedIn every second.
• LinkedIn receives almost 12 million unique visitors per
day.
• Executives from all Fortune 500 companies are on
LinkedIn.
• One of the best new LEAD Sources available
March 30, 2012 | Copyright © 2012 Infinity Info Systems

7. Youtube
• The very first video uploaded was on 23rd April
2005, By June 2006, more than 65,000 videos were
being uploaded every day.
• YouTube receives more than 2 billion viewers per day.
• YouTube is now the 2nd largest search engine
• Every minute, 24 hours of video is uploaded to
YouTube.
• The U.S. accounts for 70% of YouTube users.
• You would need to live for around 1,000 years to watch
all the videos currently on YouTube.
• YouTube is available in 19 countries and 12 languages.
March 30, 2012 | Copyright © 2012 Infinity Info Systems

8. Blogging
• 77% of Internet users read blogs.
• There are currently 133 million blogs listed on
leading blog directory Technorati.
• One in five bloggers update their blogs daily.
• Corporate blogging accounts for 14% of blogs.
• 15% of bloggers spend 10 hours a week blogging.
• Bloggers use an average of five different social
sites to drive traffic to their blog.
March 30, 2012 | Copyright © 2012 Infinity Info Systems

9. Social CRM Adoption
March 30, 2012 | Copyright © 2012 Infinity Info Systems

10. Top 15 Use Cases for Social CRM
March 30, 2012 | Copyright © 2012 Infinity Info Systems

11. • Retrieve user profiles and user actions
(Tweets, Comments, Likes) within Dynamics
CRM
• Create leads, contacts, accounts or sales
opportunities
• Publish product announcements, events and
campaigns on Social Networks
• Create automated records for your
departments (sales, marketing, helpdesk …)
March 30, 2012 | Copyright © 2012 Infinity Info Systems

12. Infinity Info Systems
DEMO
March 30, 2012 | Copyright © 2012 Infinity Info Systems

13. Presenters:
Marketing Associate
Email: jvanpelt@infinityinfo.com
Gift Card Drawing
Director, Solution Architects
Email: mhammons@infinityinfo.com
Twitter: twitter.com/mikehammons
Blog/Community: http://www.i3community.com
March 30, 2012 | Copyright © 2012 Infinity Info Systems