29. The Decision-Maker A Decision-Maker can be the one who is paying for the Product, BUT… SOMETIMES… An Influencer can also be a Decision Maker
30. The User A User is the one who is finally going to use the product AND… MAJORITY OF TIMES… He may have a final say whether to Buy or Not to Buy! He could be the influencer, decision-maker or both
45. Reach for that “pie in the sky” number in 2008 We are the industry leader in solar-backed lighting solutions; with the best people; product and support. Use these advantages when dealing with your customers to reach your goals this year.