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Selling Techniques
Company Strategy for Selling
Company Strategy for Selling
Mass Awareness Program
One-to-One Sales
Planning for Successful Sales "A battle well prepared is half won"
Planning for Mass Awareness Program ,[object Object],[object Object],[object Object],[object Object]
Planning for Mass Awareness Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning for One-to-One Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of Successful Sales  ,[object Object],[object Object],[object Object],Having the right approach and attitude
Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Boosts your confidence Your first impression determines whether you have a chance to make a sale. Most people make a decision about you in the first 10 seconds.
3 things to know before making a sales call 1. Know your company   2. Know your product 3. Know your customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Sales Call Introduction Discovery Demonstrate Convince Close A five-step approach to Selling
The Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],Introduction Discovery Demonstrate Convince Close
Discovery ,[object Object],[object Object],[object Object],[object Object],Introduction Discovery Demonstrate Convince Close
Discovery ,[object Object],[object Object],[object Object],YOU ARE SELLING A SOLUTION NOT A PRODUCT Introduction Discovery Demonstrate Convince Close
Demonstrate ,[object Object],[object Object],[object Object],[object Object],Introduction Discovery Demonstrate Convince Close
Convince ,[object Object],[object Object],[object Object],[object Object],Introduction Discovery Demonstrate Convince Close
Close (One-to-One sales) ,[object Object],[object Object],[object Object],[object Object],[object Object],Introduction Discovery Demonstrate Convince Close
You made a sale ! Now what? When you make a sell to a new customer you have already won that customers’ trust. Why not use this to make more sales?  New Lead Current Customer When the sale is over, take a moment to ask the customer a few questions for his suggestions ,[object Object],[object Object],[object Object]
Do you get frustrated when you feel you are not convincing enough to make a Sale? Here are some guidelines!
What do customers care about ,[object Object],[object Object]
What do they Buy ,[object Object],[object Object]
Your Customers ,[object Object],BUT, when you are dealing on a One-to-One basis:  OOPs! The equations are different !
What do you need to know about your customers ,[object Object],[object Object],[object Object],[object Object]
Who is Buying? TYPES OF CUSTOMERS
The Influencers ,[object Object],[object Object],[object Object]
The Influencers THEREFORE, YOU ARE NOT JUST SELLING TO 1 BUYER ONLY… BUT TO ALL HIS INFLUENCERS AS WELL
The Decision-Maker A Decision-Maker can be the one who is paying for the Product, BUT…  SOMETIMES…  An Influencer can also be a Decision Maker
The User A User is the one who is finally going to use the product AND…  MAJORITY OF TIMES…  He may have a final say whether to Buy or Not to Buy! He could be the influencer, decision-maker or both
The Sales Pitch
Sales Pitch: The Opening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Pitch: The Presentation ,[object Object],[object Object],[object Object]
Sales Pitch: The Presentation ,[object Object],[object Object],[object Object],[object Object]
Sales Pitch: The Presentation ,[object Object],[object Object],[object Object],[object Object]
Sales Pitch: The Negotiation ,[object Object],[object Object],[object Object],[object Object]
Sales Pitch: The Negotiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Pitch: The Close ,[object Object],[object Object],[object Object],[object Object],[object Object],Whether the answer is Yes or No don’t let your politeness go!
Sales Pitch: The Close ,[object Object],[object Object],[object Object],[object Object],[object Object],Whether the answer is Yes or No don’t let your politeness go!
After Sales: Update Records ,[object Object],[object Object],[object Object],[object Object],[object Object]
After Sales: Keep your Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]
After Sales: Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
After Sales: Handling Complaints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few facts to ponder about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reach for that “pie in the sky” number in 2008 We are the industry leader in solar-backed lighting solutions; with the best people; product and support.  Use these advantages when dealing with your customers to reach your goals this year.
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Selling Techniques