Adam Ross at Infinite Prospects shares best practices for car dealerships on how to track and convert more used car sales traffic from Craigslist and other classified websites. Topics covered are: tips, posting, automation, pricing. Visit http://infiniteprospects.com or call (201) 448-7253 for more info. http://infiniteprospects.brandyourself.com

1. Craigslist Posting
Tips for Car Dealers
Best Practice Strategies
Adam Ross, Managing Director
Infinite Prospects, Inc. - http://infiniteprospects.com - (201) 448-7253

2. AreYou Posting
Inventory to
Craigslist?
It’s possible for car dealerships to
automate classified ad posting,
saving time while generating high-
quality used car traffic

3. Some Craigslist Stats
• Ranked as the 9th most visited website
in the USA (45th in the world)*
• 60 million visitors monthly in the USA**
• Site navigation is text/link based - very
1996... but gets more than 30 BILLION
pageviews per month.*
• Automotive Listings are free; Craigslist
makes revenue thru posting fees for
jobs in 28 metro areas, brokered NYC
apartments, and therapeutic services.**
* Alexa site rankings, 6/12/13 ** Craigslist.org facts, 3/27/13

4. Industry-Leading Methods to Convert
More Traffic on Craigslist

5. Tip #1: Use a toll-free
tracking number
• Craigslist drives 80-90% of
traffic as phone calls
• Helps you more accurately measure
the traffic coming in from Craigslist
• Records all calls for quality and
training

6. Use a toll-free tracking
number (cont.)
• Toll free #s can be routed to
cell phones, direct lines, other
toll-free #s, orVOIP lines
• Routing can be changed
online any time
• Call tracking also gives you
the opportunity to re-engage
missed calls

7. Tip #2:
Add A
“Why Buy Here”
Image toYour Ad
Craigslist only gives you
8 photos per car to work with, so
MAKETHEM COUNT.
You must upload the Why Buy Here info
in photo format.
Does this resonate more than a pic of
the trunk? YES!

8. Example of embedding phone,
vehicle and contact info into a
photo
Tip #3: Use a Photo
Overlay Including A
Phone Number

9. Tip #4:
Enable the email link on your Craigslist ads
If you don’t enable the email link, PROSPECTS
can only CALL to reach you!!
(assuming you added a phone # to the ad somewhere...)

10. Craigslist sets an 8-image
upload limit.This is what a
typical manual post looks like
Tip #5
Posting Ads
Manually:

11. Tip #5 (cont.):
Posting Ads
Manually:
Use an Image Editor;
Create a single image
out of multiple images!

12. To Automate, or Not to Automate?
Posting to Craigslist:
Manual or Automated System?

13. Posting Inventory to
Craigslist manually
• Posting through your
pre-owned inventory host
(Dealer Specialties,AutoUplinkUSA,Auction123, HomeNet,
etc.)
‣ Requires time to log in,
access a list and manually
click at least 2 times per
vehicle to post
‣ Ad may require manipulation
and customization prior to
posting

14. Posting Inventory to
Craigslist manually
• Posting through your
pre-owned inventory host
(Dealer Specialties,AutoUplinkUSA,Auction123,
HomeNet, etc.)
‣ Phone verification required
‣ Costs nothing additional
EXCEPT valuable time

15. Posting Inventory to
Craigslist manually
• Posting directly to Craigslist
• 8 Image Limit
• Descriptions must be written
manually or lots of copy/pasting
• Potential for ghosting and flagging
from your dealership IP address -
gets your dealership banned from
future posting...
• Costs nothing additional EXCEPT
valuable time

16. Using An Automated Craigslist Posting Tool

17. Which Automated
Posting Systems are
available through
Infinite Prospects?
Inteli-Post+
15-25 posts per day, toll-free number
included, no hardware required
IDS Sales
requires a computer in your
showroom dedicated, which IDS
accesses to in order to create posts

18. Automated Posting to
Craigslist via a Service
• Posts daily consistently –
one less thing to worry about!
• Added minimal monthly cost to
Internet budget
• Toll-free call tracking included*
(*depending on which tool you use)
• Frees up your time to focus on
other items

19. How much does an
Automated Craigslist
Posting Service cost?
Pricing starts at $399/mo.* per
rooftop, going up to $1500/mo.*
For your dealership’s custom price,
Call (201) 448-7253
(*depending on which service you choose and the #
of vehicles in-stock.)

20. Learn from Others!
Stay abreast of the latest Craigslist
updates and network with other
automotive professionals on
• ADMCommunity.com
• DrivingSales.com
• dealerElite.net
• DealerRefresh.com
to share experiences and best practices.

21. Stay in Touch With Infinite Prospects and
Learn More by Contacting Us:
http://infiniteprospects.com
Email: adamr@infiniteprospects.com
or call (201) 448-7253
http://www.facebook.com/infiniteprospectsinc
http://twitter.com/inf_prospects
Thank You!