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Blogging at the bl neil infield - sept 2012
1. Blogging at the BL
Neil Infield – Manager Business & IP Centre
neil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com
2. What is the British Library for?
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 2
3. Inspiration
To be a successful entrepreneur, you need to be a pathological
optimist and believe you can change things.
But you've got to know what you need to do, and how to do it.
The Centre can help you find out, and that can have such a
powerful effect.
Dame Anita Roddick, founder of The Body Shop
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012
4. The place for entrepreneurs, innovators and business researchers
Get inspiration
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 4
5. The place for entrepreneurs, innovators and business researchers
Get inspiration Protect your ideas
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 5
6. The place for entrepreneurs, innovators and business researchers
Get inspiration Protect your ideas Develop your business
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 6
7. Using Social Media in the Business & IP Centre
Business & IP Centre page has 2,161 likes
Our BIPCTV YouTube channel showcases our Inspiring
Entrepreneurs events and our success stories.
745 members and 350,000 views.
4,108 followers, including a number of influential business experts
and successful entrepreneurs.
Since 2008, currently 5,798 members
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 7
9. Why do I blog?
By accident…let me tell you a story…
And
Because it works
25% of traffic to the Business & IP Centre website comes
through In through the outfield
200,000 hits in 4 years
Comments and feedback
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 9
10. Why do I blog?
Because I enjoy it
It is easy… and free
It is my memory of events and ideas
I believe it helps the reputation of the
Business & IP Centre
… and hopefully mine too
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 10
21. My favourite blog topics
Innovations – Springwise.com
Spotting and filling niches – The
Icreamists, Wild Kopi Luwak Coffee via
Civets stomach.
The power of the brand – Apple Inc vs
Apple Corp
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 21
22. Why you should blog
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 22
23. Why you should blog
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 23
24. Why you should blog
To build trust – ‘real’ people vs anonymous business
To build an audience
Increase SEO without the risk – Google loves blogs-hates cheaters
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 24
25. Why you should blog
Drive traffic to your website – see above
Be seen as an expert in your field – requires
insightful, quality content
Reach a wider market – word of mouth referrals
http://www.sxc.hu/profile/Kurhan
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 25
26. How you should blog
With passion… and patience
For your audience
Mainly about things related to your business
Headings must be ‘Ronsealed’
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 26
27. How you should blog
Regularly – minimum 1x a week
Content must be engaging / surprising /
controversial / intriguing
Length must be ‘just right’ – somewhere between
Stephen Fry’s Blessays and Euan Semple’s The
Obvious.
http://www.sxc.hu/profile/dspruitt
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 27
28. How you should blog
Leveraging your other social media channels –
Twitter, LinkedIn, Facebook, +Google
Using your web domain if possible
Promote using contacts and ‘Blogroll’
Measure using built in tools or Google Analytics
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 28
Here are couple of scenarios I want you to picture in your heads. Me to client: Why did you decide to start a business with your father? Client: Well you need to understand that when I was growing up my father was an alcoholic and I had to be the man of the family. Now that I have my degree and accountancy qualification and my father has been made redundant, I want to get him back on his feet again. Here is another. Me to client: So what brought you here from Ghana? Client: My father was a senior civil servant but got the wrong side of those in power and was killed. My 5 brothers and sisters all had to leave the country for our own safety. These are both situations I encountered soon after offering one to one business advice clinics the Business & IP Centre. The Business Blog - Live
Collection is vast – around 150 million items – over 600 kilometres of shelving. It covers every written language. 3.5 million sound recordings – from the earliest wax cylinder to the latest chart topper 4.5 million maps – from 15th century to latest Ordinance Survey digital sheets. 7 million manuscripts – from the Magna Carta to Beatles lyrics on the back of an envelope 8 million stamps – including a unique Gold Coast: 1883 (May) 1d on 4d magenta 13 million books – including the earliest dated printed book, the Diamond Sutra 56 million patents 58 million newspapers and journals – dating from 1603 to the latest issue of your local paper Through Legal Deposit we receive 600,000 new items a year – an entitlement that dates back to 1662. In addition we spend some £16 million a year on new acquisitions. Some unexpected items Recent acquisitions include a box of gunpowder, allegedly left by one… Guy Fawkes The Business Blog - Live
The Business Blog - Live Over the past five years, Business & IP Centre manager Neil Infield has entertained over 150,000 visitors to his blog In through the outfield. Throughout the 500 news articles already posted, he has led the business debate on topics from entrepreneurship and innovation to business and information management. Blogs have become part of mainstream media and reach a global audience. While there are millions of blogs out there, only a minority of them will succeed in producing an income, gaining visibility, or provide entertainment. This ‘live blog’ event offers is a new format where Neil will lead a debate on some of the more interesting and pertinent business topics of recent months. This is also an opportunity to ask questions about his approach to blog writing. In addition, there will also be the chance to network with like-minded people. Event details Who should attend? Entrepreneurs, inventors, innovators and pre-start businesses Place: British Library Business & IP Centre Cost: Free How to Book: Book your place online Event dates Tue 21 February 2012, 18.00 - 20.00 Page The Business Blog - Live
We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
The Business Blog - Live
The Business Blog - Live
The Business Blog - Live
The Business Blog - Live
Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live
