This document discusses search engine optimization (SEO) and how social media can be used to promote content and build links. It provides tips on how to make links count for SEO, what anchor text is, and how to get links on social networks like Twitter and Facebook. It also outlines a strategy called "Blog it. Buzz it. Release it. Reference it." to promote content through blogging, social sharing, press releases, and generating backlinks.

1. Social Media & SEO Mike Seidle Professional Blog Service [email_address] twitter: http://twitter.com/indymike LinkedIn: http://linkedin.com/in/indymike

2. SEO's Reputation

3. In 1998 SEO was all about: Meta Tags. Keyword Density. Cheating.

4. In 2004 SEO was all about: Meta Tags. Alt Tags. Keyword Density. Lots of Links. Not Cheating

5. In 2008 SEO was all about: Content. High Page Rank Links. Cheating.

6. In 2009 there are three factors that matter: Content Quality. Authority. Trust. Not Cheating. (Authority and trust are determined mostly by links)

8. Why PR is Important to SEO News sites are high authority, trusted links. PR gets you on news sites.

9. Everything You Need to Know About Search Engines & Traffic: Google

11. Making Links Count URL Shorteners may be unhelpful. Must use “Permanent Redirect” (301 Redirect) for Google “juice” to count. Where to find out: http://kl20.com/p/urlchart/

12. Anchor Text Anchor text is the underlined text you can click in on a web page. (Note to designers: It's a good idea to have underlined text for links. People have 15 years of training clicking on underlined text.)