IndiTech Marketing Plan Executive Summary

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[object Object],TTIPCEED Aboriginal Corporation

[object Object],Market Characteristics Indigenous Organisations Corporate Structure Indigenous SME's Small Business

[object Object],CDEP RTO Labour Hire DEWR Enterprise Development IEC

[object Object],Stakeholders Issues Tradeoffs CDEP Resources Supply Resources IEC Staffing Training RTO Operations Mezzanine Floor Labour Hire Implementation Business & Marketing Plan Enterprise Development Business Knowledge Initial Marketing phase complete

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[object Object],Success IT Knowledge Technical & Selling Abilities Management & Operations Existing Client Base

[object Object],Stakeholder Outcomes Business Vision CDEP Self sustainable IEC Contractual Agreement Labour Hire Successful Integration Enterprise Development Gain initial start-up Costs

[object Object],Customer Group Indigenous Organisations Location Townsville/Thuringowa Indigenous SME's North Queensland Regionalisation of CDEP's Queensland

[object Object],Product Category Web Hosting Customer Group Indigenous Organisations Web Design SME's - Corporate Bodies E-commerce Development Queensland Small Business

[object Object],Product Category Website Design Customer Group Indigenous Organisations & SME's Key Competitor Cyber Dreaming

[object Object],Opportunity or Threat Impact on Business Planned Response Streamlining Loss of Employees Partnership Indirect Competition Loss of Motivation Goals Marketing Plan Direction Possibilities of Campaigning

[object Object],Strength or Weakness Impact on Business Planned Development Self Motivated Growth Sales Business Knowledge Lack of Client Relations Use of Resources Technical Abilities Expansion Market Potential

[object Object],Indigenous SME's

[object Object],Segment Name Needs and Wants Indigenous Organisations Appear Up-to-Date with Technology Indigenous SME's Advertising and ROI

[object Object],Segment Name Current Products Product Improvements Indigenous Website Design & Hosting Sales Mainstream E-commerce Developments IT Awareness

[object Object],Web Hosting IndiTech Streamline Increase Revenue Market Website Design Website www.inditech.com.au

[object Object],Unfulfilled Needs/Wants Product Name Product Feature Price Date Available Income E-commerce Development Quote 6/5/2004 Extra Revenue Second Income Non-business Related n/a n/a

[object Object],Segment Positioning Strategy Private Sell Reputation - 'Charles Ian Allen'

[object Object],Advertising Click here to add text

[object Object],[object Object],6/5/2004 31/7/2004 Basic Service 19/4/2004 31/12/2004 Public Relations 31/7/2004 31/12/2004 Full Service 19/4/2004 Indefinite Project PRODUCT CHANNEL PRICE PROMOTION

[object Object],19/4/2004 31/7/2004 31/12/2004 Onward Project Advertising Web Hosting Web Design Campaigning

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IndiTech Marketing Plan Executive Summary

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