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Indigo102 core principles when thinking mobile (june 10)
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Indigo102 core principles when thinking mobile (june 10)
1.
Indigo102 ©
2010 Specialists in developing, marketing and commercialising mobile services
2.
Indigo102 © 2010
8 Core Principles of MOBILE
3.
1 Indigo102 ©
2010 MOBILE is already a reality that is growing by the day
4.
2 Indigo102 ©
2010 MOBILE is another channel but it has very different characteristics to fixed online
5.
3 Indigo102 ©
2010 MOBILE =COMMUNICATION & SOCIAL Both natural parts of our life
6.
4 Indigo102 ©
2010 PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important
7.
5 Indigo102 ©
2010 ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
8.
6 Indigo102 ©
2010 DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers
9.
7 Indigo102 ©
2010 REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value
10.
8 Indigo102 ©
2009 REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable
11.
Indigo102 ©
2010 To find out how we can support you in deliveringsignificant value from mobile get in touch. e: martin@indigo102.com
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