The document provides 10 tips for optimizing an independent creative site to drive traffic through search engine optimization (SEO). The tips include performing keyword research, optimizing on-page elements like title tags and meta descriptions, getting effective links from clients and associations, submitting the site to directories and galleries, creating social media profiles, writing and distributing content, joining organizations for links, claiming local business listings, and optimizing Flash sites for SEO. The overall goal is to implement both on-page and off-page optimization strategies to improve the site's visibility and rankings in search engines.