This presentation will be about the changing times and nature of IT services delivered to the consumer. In the past, it used to be delivered through thick or thin clients on the desktop. Today, these are primarily delivered to the mobile in the form of a digital service.
While a lot of talk is about disruption that the smart phones have brought, the truth is, that the backend has to be more industrialised than ever before due to the massive number of transactions that terminate in the legacy IT infrastructure. Companies need both, industrial IT and innovation IT to be able to compete effectively in the digital marketplace. This presentation will be about the different imperatives the new IT leaders have to think about in the digital era.
Session at the IndicThreads.com Confence held in Pune, India on 27-28 Feb 2015
http://www.indicthreads.com
http://pune15.indicthreads.com
2. In 1990, one million
people worldwide
owned a mobile
phone. Today, there
are around 6 billion
in circulation.
3. Humans will create
more information in
the form of data in
the next two days
than was created in
all of history up until
the year 2003.
4. No human has won a
chess tournament
against a high-spec
computer since 2005!
5. Every two minutes,
we take as many
photos as all of
humanity took
during 1800s.
In 2014 alone,
humanity will take
880 billion photos.
That's 123 photos for
every person on
Earth.
6. In 1999, it took
Google one month to
crawl and build an
index of about 50
million pages.
In 2012, the same
task was
accomplished in less
than one minute!
16. Automation of
Knowledge Work
The Internet of Things
Cloud Technology
Advanced Robotics
Mobile Internet
Autonomous and Near-
Autonomous Vehicles
Energy Storage
3D Printing
Advanced Materials
Next-Generation
Genomics
Renewable Energy
Advanced Oil and
Gas Exploration
and Recovery
DISRUPTIVE TECHNOLOGIES
From Disruptive technologies: Advances that will transform life, business, and the global economy,
McKinsey Global Institute, May 2013
CREDITS#1 Old ell phonehttp://markosun.wordpress.com/2013/04/03/the-cell-phone-hits-middle-age/#3 Charliehttp://www.redbookmag.com/kids-family/advice/charlie-bit-my-finger-video#4 HD3http://commons.wikimedia.org/wiki/File:Old_wd_hard_disk_03.jpg#5 deepblue1http://www.independent.ie/business/technology/rise-of-the-machines-robots-will-be-smarter-than-us-all-by-2029-warns-google-futurologist-30034734.html#6 selfiehttp://www.inewmedia.org/7-reasons-why-taking-a-selfie-is-still-hot-and-trendy/8403/#7 google-bothttp://www.informationsecuritybuzz.com/google-web-crawler-hacked-perform-sql-injections/#9 internet traffichttp://www.techibuzz.com/year-2015-will-have-zettabyte-internet-traffic/#10 phone5http://www.adadiskon.com/a/5391/iPhone-5-iBox-Infinite-November-2013#11 RShttp://www.huffingtonpost.com/steve-cichon/radio-shack-ad_b_4612973.html
Consumerization trends, such as wearable technology and apps, quantification and augmented reality, shift our expectations of what can be done at home and at work.
Procter & Gamble called that moment the First Moment of Truth, or FMOT (“EFF-mot”). This moment was so important to P&G that they created a position titled Director of FMOT, and tapped Dina Howell to fill the job. And The Wall Street Journal found it so influential that they put it on the front page. The same year, in his foreword to Kevin Roberts’ remarkable book Lovemarks, Procter & Gamble CEO A.G. Lafley put it this way: The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The second occurs at home, when she uses the brand — and is delighted, or isn’t
• The buying decision journey has changed. ZMOT is a vital new addition to the classic three-step process of stimulus, shelf, experience.
• What was once a message is now a conversation. Shoppers today find and share their own information about products, in their own way, on their own time.
• Word of mouth is stronger than ever. For the first time in human history, word of mouth is a digitally archived medium.
• No MOT is too small. If consumers will do research online for houses and health care, they’ll also do it for Band-Aids and ballpoint pens.
• The MOTs are meeting. Our mobile devices are MOT machines. As mobile usage grows, the zero, first and second moments of truth are converging.
Next shift we are seeing is that companies around the world have new challenges when it comes to brand. Many of them are reinventing who they are and what do they stand for. More importantly, as we saw in the Zero Moment of Truth, word of mouth now persists forever. One irate customer putting a bad review will haunt businesses forever. So business are wanting to stay ahead of this.
Let me share a story for this. I was watching a movie on Amazon Prime, which is kind of like Netflix, live streaming of the rental movie. While I was watching the movie, for a period of just few minutes, I saw slight degradation of the image quality. But because it was for very short duration and I was so engrossed in the movie that it didn't bother me much. However to my biggest surprise, few hours after the movie, I received an email from Amazon apologizing for suboptimal quality of the streaming. And in fact they returned my rental fees and gave me credit for five more movies. What is important is not the fact that they gave me this credit. What is amazing about this is how concerned Amazon is about the EXPERIENCE of it’s customers. It is tracking the service delivery in real time and not only so, they have whole lot of Automation in place to track the performance degradation, which must have resulted into an incident which must have triggered the email (with credit). And I am sure there is someone looking at frequency of such incidents and working on it as a problem management. The end result of all of this is the fact that I will be VERY LOYAL customer to Amazon for years to come. They have won my business for years to come. And just like this quote says, brand is nothing but what people say about your company behind your back!
Big companies are betting big on this but it will be equally important for SMBs to get a grip on this.
Next I want to talk about
Introduce key trends from McKinsey list:
Mobile Internet
Cloud Technology
Automation of Knowledge Work
Autonomous Vehicles
Internet of Things
Advanced Robotics
3D Printing
Energy Storage
Advanced Materials
“Auto insurers, which collect more than $200 billion in premiums each year in the United States, … would eventually see something like 90 percent of premiums disappear.”
Chunka Mui
Author, The New Killer Apps
Describe the graphic – Innovation IT vs. Industrial IT
While innovation at the customer boundary is important – the factory can adapt by “innovating in the core”
Innovation in adopting new models for infrastructure and applications
Innovation in the use of automation to drive efficiencies and to leverage speed for a competitive advantage
Innovation to empower your IT professionals (with new interfaces, collaboration tools, etc.)
Innovation using digital technologies (e.g., analytics) for better IT operations
Modern IT organizations must do both – fanatically focus on the business user’s experience provide new, innovative ways of engaging and serving IT consumers – but, also innovate in the core IT functions we’ve always had.
Bridge… Let me share with you what we believe are the key ingredients for a successful “Digital Transformation” for IT….
Describe the graphic – Innovation IT vs. Industrial IT
While innovation at the customer boundary is important – the factory can adapt by “innovating in the core”
Innovation in adopting new models for infrastructure and applications
Innovation in the use of automation to drive efficiencies and to leverage speed for a competitive advantage
Innovation to empower your IT professionals (with new interfaces, collaboration tools, etc.)
Innovation using digital technologies (e.g., analytics) for better IT operations
Modern IT organizations must do both – fanatically focus on the business user’s experience provide new, innovative ways of engaging and serving IT consumers – but, also innovate in the core IT functions we’ve always had.
Bridge… Let me share with you what we believe are the key ingredients for a successful “Digital Transformation” for IT….
Now, we are all used to thinking about an elevator pitch in the classic way of “what would I tell a CXO in 60 seconds or less”. In reality, it’s much more than that. It’s a synthesized way to tell our new story, and it contains the core elements of our message.
Let’s start with Bringing IT to Life. In essence what we are saying is that IT needs to become a much more vibrant player for the business it serves, and it needs to become a growth engine that provides the business with its competitive edge.
We then make the statement that puts the experience of employees, customers, and IT as a major success factor. We talk about people, consumers, and intuitive solutions – all three are tide to human attributes and behavior as the focus of businesses is shifting towards the consumers and subscribers of technology. It’s also indicative of how we want to show up in the market, telling the BMC story through the personal and professional achievements of the people that use our technology.
Our next two statements relate to two speed I.T. We start by talking about high-speed innovation. I.T. is no longer living in the shadow of the data center; it is expected to drive rapid application development, big data projects, and integrate third-party services that would give the business the speed and agility it needs to compete. But that can’t really happen without best-in-class industrialization. Next generation digital services don’t just run on an iPad, and they need the speed and efficiencies of legacy systems more than ever before.