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The #1 Global Franchise Network, reaching out to 500,000 unique visitors
in 14 countries: India, Ireland, Australia, United
Kingdom, USA, Brazil, Italy, Mexico, Germany, Japan, Canada, France, Spain, New
Zealand




FranchiseExpo.in Media Plan 2010

Harness the Power of Internet for
Generation High Quality Franchise Leads

FranchiseExpo.in is a part of the world's leading franchise network (FranchiseExpo.com). The Virtual
Franchise Expo, is the most powerful franchise lead generating network in the world today.
Internationally we have roughly 500,000 unique visitors a month and generate tens of thousands of leads
for our advertisers. We are established in 14 countries around the world – Australia, New Zealand,
Brasil, Canada & Quebec, France, Germany, Ireland, Mexico, Spain, UK, USA, Italy, Japan and
now here in India – and we are totally dedicated to delivering you, the Franchisor, the quality and
quantity of leads that you require.




Since 1996, FranchiseExpo.com has been generating quality leads for its exhibitors longer than any
other franchise site. Parent company MFV Expositions (www.mfvexpo.com) is the producer of
the International Franchise Expo, the world’s leading franchise event. Our advertising program delivers
volumes of prospective franchisees and aspiring business owners to the site daily.

FranchiseExpo.in offers an exciting environment where franchisees and franchisors can connect
everyday of the year. Additionally, FranchiseExpo.in offers many educational articles explaining the in
and outs of owning a franchise business to prospective buyers.
FranchiseExpo network is promoted by MFV Expositions at trade events worldwide,
online and through extensive direct mail campaigns. From the International Franchise
Expo, West Coast Franchise Expo, Franchise Expo South and the new Franchise &
Financing Expos, MFV covers the globe.

MFV Expositions Trade Shows in 2010:

                                                                                      April 9 - 11, 2010
                                                                                      Washington, DC International Franch

                                                                                      March 5-7, 2010
                                                                                      Mexico City, Mexico XXX FERIA INT
                                                                                      FRANQUICIAS www.fif.com.mx

                                                                                      October 2-4, 2009
                                                                                      Los Angeles, CA the West Coast Fra

                                                                                      January 15-17, 2010
                                                                                      Miami, FL Franchise Expo South ww

                                                                                      February 12-13, 2010
                                                                                      ExCel London, England The UK franc




Now you may like to ask...

Why should we advertise online?

Prospective Franchisees today use a wide variety of tools to research their options when looking for a
Franchise. These include dedicated Franchise Magazines, Franchise websites, Franchise exhibitions and
so on. To fully promote your opportunity and maximise your catchment area, it is beneficial to have a
presence in all media. If you are not already promoting your brand online, there is a good chance that
you are losing out to other Franchises that are. As franchisees seek out to compare, evaluate and
explore.

What is FranchiseExpo.in?

FranchiseExpo.in is an affiliate of the global lead generation network as well as a sister
website, Way2Franchise.com. Way2Franchise.com is run by qualified professionals in the franchising
business.
FranchiseExpo.in leverages the established popularity and technology of FranchiseExpo.com to bring
this service into the India marketplace.
FranchiseExpo.in is operated by a group of entrepreneurs in conjunction with MFV Expositions
(organisers of the International Franchise Expo, www.ifeinfo.com - the world's largest franchise event).

The Indian site address is www.FranchiseExpo.in - take a moment now to have a look at the site and see
which companies are already online.
How is FranchiseExpo.in Different?

    1. We do not have a highly priced ratecard that we routinely discount down. Our prices are fixed
       and for fixed periods of time so that you (and we!) are clear
          about what you get at the end.

    2. Our account executives work with you to understand your aims and suggest the most effective
       campaign for you

    3. Our designers work with you, up front, to create a compelling page about your company – that
       can be as long or short as you like

    4. Our designers are available throughout your campaign to discuss ways to improve the
       effectiveness of your page and campaign

    5. You can change the wording and images on your page as often as you like, most changes are
       turned around within 24 hours

    6. Leads arrive instantly and directly in your email inbox, and a history of all leads is available for
       you to check at any time through the exhibitor zone area of the site

    7. We send out an email newsletter once a week that mentions all featured franchises and all new
       companies on the site

    8. Enhanced features are available, such as setting up an automatic email responder which can be
       used to send out an info pack, by email, as soon as a prospect clicks to request more info. We
       can setup and run email campaigns for you which send your message to pre-qualified prospects

    9. International campaigns are available at attractive rates – FranchiseExpo now has locally
       managed sites in 14 countries.
   10. We leverage Social Media effectively, we have groups on Facebook (Facebook Fan Page) and
       Linkedin, that have closer to about 500 people each, we are also active on Twitter. Our clients
       get the exposure on our social media platforms, thereby enhancing brand recall.
   11. We do not filter leads to suit the ones that are of best interest. We pride ourselves in being a
       clean and an ethical company, as we receive 35% of traffic as our biggest competitor in this
       space. (Refer to Table Below)



India Franchise Portal Rankings

Name                                Traffic Estimate as per              Google Page Rank Check
                                    TrafficEstimate.com
1.  FranchiseIndia.com              234,500                              5
2.  FranchiseBusiness.in            91,200                               4
3.  FranchiseExpo.in +              81,500                               4 and 2 Respectively
Way2Franchise.com
4.  FranchiseMart.in                76,600                               0
5.  FAI.co.in                       37,800                               5
6.  Franchise-Plus.com              35,700                               4
7.  FranchiseIndia.org              NA                                   4

Source:
Traffic Estimate based on: www.TrafficEstimate.com as on 6th November 2009
Google Page Rank: http://www.prchecker.info/check_page_rank.php as on 6th November 2009



The FranchiseExpo.in Packages

One Star Package - a virtual booth for your company.
A page promoting your company's Franchise Opportunity. This page includes text and images in a flexible
template where registered visitors can get in
touch with you with just one click.
Investment: Rs. 18,000 / USD 450 + 10% Service Tax Service Tax Annually

Two Star Package – add a logo on the exhibitor listing.
Stand out from the crowd by adding your logo to the exhibitor listing, this will appear wherever your
company name appears in our directory and search results pages.
(Differentiating Factor: One Star Listing + Logo)
Investment: Rs. 24,000 / USD 650 + 10% Service Tax annually

Three Star Package – become a Featured Franchisor
Your company's logo will appear on the side of most of the pages on the site, including the homepage.
Some pages have a limited number of spots, these are randomly allocated every time the page is loaded.
(Differentiating Factor: Two Star Listing + Home Page Listing as a Featured Franchisor + More Images)
Investment: Rs. 50,500 / USD 1100 + 10% Service Tax annually

Four Star Package – a fixed banner on the FranchiseExpo.in homepage:
Your company logo and short promotional message will appear in a 120x40 pixel banner in the centre of
the homepage – putting your opportunity directly in front of every visitor to the site.
(Differentiating Factor: Three Star Listing + Fixed Position on the Home Page)
Investment: Rs. 120,000 / USD 2600 + 10% Service Tax annually

Five Star Package – the headline banner at FranchiseExpo.in
For companies serious about finding new investors you can step up to the top level, adding a highly
visible animated message which will appear on the home page and certain other pages of the site. As
with the featured franchise logos, this banner will randomly rotate amongst all current advertisers each
time a page is loaded.
(Differentiating Factor: Four Star Listing + Top Position on the Home Page)
Investment: Rs. 2,00,000 / USD 5100 + 10% Service Tax annually

Seven Star Package – the most premium permanent non-rotating position at FranchiseExpo.in
(Already Sold)
For companies that are looking at not just locating franchisees but also positioning themselves as a
leader in franchising. Currently we have English Express
Franchise Opportunity
Investment: Call to discuss

Customised and international campaigns:
Custom campaigns could include special advertising positions, a custom-made virtual booth (that does
not fit the standard template) or anything else that we can put together. We also include Cost-Per-Lead
campaigns, ranging from Rs. 150 to Rs. 500 per lead.

ADD ONS
Social Media Package
Includes Promotion on Franchising Groups on Linkedin, Twitter, Facebook and other social sites.
Investment: Rs. 40,000 Annually

Emailer:
Investment: Rs. 20,000 / USD 500 per emailer + 10% Service Tax to be sent to database of 50,000
people.

SMS Blasts:
Investment: Rs. 20,000 for One Lakh Text Messages to Businessmen / Traders and Entrepreneurs



For more information please call:

MUMBAI
Dhawal Shah
C/O Trojan Exim Pvt. ltd.
Way2Franchise.com, 4, Readymoney Terrace, 3rd Floor,
167, Dr. Annie Besant Rd. Worli Naka, Mumbai 400 018
T: +91 98206 89725
Dhawal.Shah@way2franchise.com

Devang Chavda
T: +91 97734 10363
Devang.Chavda@way2franchise.com

DELHI
Neha Baid
T: +91 98110 60195
Neha.Baid@way2franchise.com

BENGALURU
Ajay Gupta
T: +91 96633 66901
Ajay.Gupta@way2franchise.com

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Franchise Expo In Media Plan 2010

  • 1. The #1 Global Franchise Network, reaching out to 500,000 unique visitors in 14 countries: India, Ireland, Australia, United Kingdom, USA, Brazil, Italy, Mexico, Germany, Japan, Canada, France, Spain, New Zealand FranchiseExpo.in Media Plan 2010 Harness the Power of Internet for Generation High Quality Franchise Leads FranchiseExpo.in is a part of the world's leading franchise network (FranchiseExpo.com). The Virtual Franchise Expo, is the most powerful franchise lead generating network in the world today. Internationally we have roughly 500,000 unique visitors a month and generate tens of thousands of leads for our advertisers. We are established in 14 countries around the world – Australia, New Zealand, Brasil, Canada & Quebec, France, Germany, Ireland, Mexico, Spain, UK, USA, Italy, Japan and now here in India – and we are totally dedicated to delivering you, the Franchisor, the quality and quantity of leads that you require. Since 1996, FranchiseExpo.com has been generating quality leads for its exhibitors longer than any other franchise site. Parent company MFV Expositions (www.mfvexpo.com) is the producer of the International Franchise Expo, the world’s leading franchise event. Our advertising program delivers volumes of prospective franchisees and aspiring business owners to the site daily. FranchiseExpo.in offers an exciting environment where franchisees and franchisors can connect everyday of the year. Additionally, FranchiseExpo.in offers many educational articles explaining the in and outs of owning a franchise business to prospective buyers.
  • 2. FranchiseExpo network is promoted by MFV Expositions at trade events worldwide, online and through extensive direct mail campaigns. From the International Franchise Expo, West Coast Franchise Expo, Franchise Expo South and the new Franchise & Financing Expos, MFV covers the globe. MFV Expositions Trade Shows in 2010: April 9 - 11, 2010 Washington, DC International Franch March 5-7, 2010 Mexico City, Mexico XXX FERIA INT FRANQUICIAS www.fif.com.mx October 2-4, 2009 Los Angeles, CA the West Coast Fra January 15-17, 2010 Miami, FL Franchise Expo South ww February 12-13, 2010 ExCel London, England The UK franc Now you may like to ask... Why should we advertise online? Prospective Franchisees today use a wide variety of tools to research their options when looking for a Franchise. These include dedicated Franchise Magazines, Franchise websites, Franchise exhibitions and so on. To fully promote your opportunity and maximise your catchment area, it is beneficial to have a presence in all media. If you are not already promoting your brand online, there is a good chance that you are losing out to other Franchises that are. As franchisees seek out to compare, evaluate and explore. What is FranchiseExpo.in? FranchiseExpo.in is an affiliate of the global lead generation network as well as a sister website, Way2Franchise.com. Way2Franchise.com is run by qualified professionals in the franchising business. FranchiseExpo.in leverages the established popularity and technology of FranchiseExpo.com to bring this service into the India marketplace. FranchiseExpo.in is operated by a group of entrepreneurs in conjunction with MFV Expositions (organisers of the International Franchise Expo, www.ifeinfo.com - the world's largest franchise event). The Indian site address is www.FranchiseExpo.in - take a moment now to have a look at the site and see which companies are already online.
  • 3. How is FranchiseExpo.in Different? 1. We do not have a highly priced ratecard that we routinely discount down. Our prices are fixed and for fixed periods of time so that you (and we!) are clear about what you get at the end. 2. Our account executives work with you to understand your aims and suggest the most effective campaign for you 3. Our designers work with you, up front, to create a compelling page about your company – that can be as long or short as you like 4. Our designers are available throughout your campaign to discuss ways to improve the effectiveness of your page and campaign 5. You can change the wording and images on your page as often as you like, most changes are turned around within 24 hours 6. Leads arrive instantly and directly in your email inbox, and a history of all leads is available for you to check at any time through the exhibitor zone area of the site 7. We send out an email newsletter once a week that mentions all featured franchises and all new companies on the site 8. Enhanced features are available, such as setting up an automatic email responder which can be used to send out an info pack, by email, as soon as a prospect clicks to request more info. We can setup and run email campaigns for you which send your message to pre-qualified prospects 9. International campaigns are available at attractive rates – FranchiseExpo now has locally managed sites in 14 countries. 10. We leverage Social Media effectively, we have groups on Facebook (Facebook Fan Page) and Linkedin, that have closer to about 500 people each, we are also active on Twitter. Our clients get the exposure on our social media platforms, thereby enhancing brand recall. 11. We do not filter leads to suit the ones that are of best interest. We pride ourselves in being a clean and an ethical company, as we receive 35% of traffic as our biggest competitor in this space. (Refer to Table Below) India Franchise Portal Rankings Name Traffic Estimate as per Google Page Rank Check TrafficEstimate.com 1. FranchiseIndia.com 234,500 5 2. FranchiseBusiness.in 91,200 4 3. FranchiseExpo.in + 81,500 4 and 2 Respectively Way2Franchise.com 4. FranchiseMart.in 76,600 0 5. FAI.co.in 37,800 5 6. Franchise-Plus.com 35,700 4 7. FranchiseIndia.org NA 4 Source:
  • 4. Traffic Estimate based on: www.TrafficEstimate.com as on 6th November 2009 Google Page Rank: http://www.prchecker.info/check_page_rank.php as on 6th November 2009 The FranchiseExpo.in Packages One Star Package - a virtual booth for your company. A page promoting your company's Franchise Opportunity. This page includes text and images in a flexible template where registered visitors can get in touch with you with just one click. Investment: Rs. 18,000 / USD 450 + 10% Service Tax Service Tax Annually Two Star Package – add a logo on the exhibitor listing. Stand out from the crowd by adding your logo to the exhibitor listing, this will appear wherever your company name appears in our directory and search results pages. (Differentiating Factor: One Star Listing + Logo) Investment: Rs. 24,000 / USD 650 + 10% Service Tax annually Three Star Package – become a Featured Franchisor Your company's logo will appear on the side of most of the pages on the site, including the homepage. Some pages have a limited number of spots, these are randomly allocated every time the page is loaded. (Differentiating Factor: Two Star Listing + Home Page Listing as a Featured Franchisor + More Images) Investment: Rs. 50,500 / USD 1100 + 10% Service Tax annually Four Star Package – a fixed banner on the FranchiseExpo.in homepage: Your company logo and short promotional message will appear in a 120x40 pixel banner in the centre of the homepage – putting your opportunity directly in front of every visitor to the site. (Differentiating Factor: Three Star Listing + Fixed Position on the Home Page) Investment: Rs. 120,000 / USD 2600 + 10% Service Tax annually Five Star Package – the headline banner at FranchiseExpo.in For companies serious about finding new investors you can step up to the top level, adding a highly visible animated message which will appear on the home page and certain other pages of the site. As with the featured franchise logos, this banner will randomly rotate amongst all current advertisers each time a page is loaded. (Differentiating Factor: Four Star Listing + Top Position on the Home Page) Investment: Rs. 2,00,000 / USD 5100 + 10% Service Tax annually Seven Star Package – the most premium permanent non-rotating position at FranchiseExpo.in (Already Sold) For companies that are looking at not just locating franchisees but also positioning themselves as a leader in franchising. Currently we have English Express Franchise Opportunity Investment: Call to discuss Customised and international campaigns: Custom campaigns could include special advertising positions, a custom-made virtual booth (that does not fit the standard template) or anything else that we can put together. We also include Cost-Per-Lead campaigns, ranging from Rs. 150 to Rs. 500 per lead. ADD ONS
  • 5. Social Media Package Includes Promotion on Franchising Groups on Linkedin, Twitter, Facebook and other social sites. Investment: Rs. 40,000 Annually Emailer: Investment: Rs. 20,000 / USD 500 per emailer + 10% Service Tax to be sent to database of 50,000 people. SMS Blasts: Investment: Rs. 20,000 for One Lakh Text Messages to Businessmen / Traders and Entrepreneurs For more information please call: MUMBAI Dhawal Shah C/O Trojan Exim Pvt. ltd. Way2Franchise.com, 4, Readymoney Terrace, 3rd Floor, 167, Dr. Annie Besant Rd. Worli Naka, Mumbai 400 018 T: +91 98206 89725 Dhawal.Shah@way2franchise.com Devang Chavda T: +91 97734 10363 Devang.Chavda@way2franchise.com DELHI Neha Baid T: +91 98110 60195 Neha.Baid@way2franchise.com BENGALURU Ajay Gupta T: +91 96633 66901 Ajay.Gupta@way2franchise.com