A talk by Mark S. Steed, Principal of Berkhamsted School, England to the ISBA ICT Update Conference 29/03/2012

1. The Way Forward:
The Use of Digital and Social Media
ISBA ICT Update
Royal Overseas League
Thursday 29th March 2012
Mark S. Steed, MA (Cantab.) MA (Nottingham)
Principal, Berkhamsted School

2. The Way Forward
1. How ICT is transforming learning
(and teaching)
2. What ICT Strategists need to put in
place to allow this to happen
3. The Use of New Media in Marketing

3. How ICT is transforming learning
(and teaching)

4. The Way Forward
How ICT is transforming learning
1. Cloud-based Learning
2. Learning doesn’t always require writing
Essays
3. Learning on the move

5. How ICT is transforming learning: Cloud-Based Learning
Tools for Collaborative Learning
 Google Apps
 Free
 Internet/Cloud-based
 Comparable
functionality to the
MS Office Suite (ish)

6. How ICT is transforming learning: Cloud-Based Learning
“The Wisdom of the Class”
 Wikipedia – “Wisdom of the Crowd”
 Dylan Wiliam, Institute of Education
 Pupils learn more from each other than from
teachers
 ICT can provide a platform for collaborative
learning

7. How ICT is transforming learning: Cloud-Based Learning
“The Wisdom of the Class”
 Noting Chapter 12 of The Great Gatsby

8. How ICT is transforming learning:
Learning doesn’t always require writing Essays
 AS-level French
 Christmas Task
 A response to
Coline Serreau’s
Romuald and Julliette
1989
 Alison Munro Y12

9. How ICT is transforming learning
Learning doesn’t always require writing Essays

10. Learning on the Move
iTextbooks

11. How ICT is transforming learning:
Independent Learning
 ICT caters for different learning styles
 Develops broader range of skills
 Engages pupils in different ways

12. How ICT is transforming learning:
Independent Learning
 ICT caters for different learning styles
 Develops broader range of skills
 Engages pupils in different ways
 But, above all, it is all about . . . . . . .

13. How ICT is transforming learning:
Independent Learning
Anytime, Anyplace, Anywhere

14. What ICT Strategists need to
put in place to allow this to
happen

15. How to ensure ICT transforms learning:
Who sets the ICT strategy?
Start with
the pupils
and the
teachers

16. How to ensure ICT transforms learning:
Educational priorities inform ICT Strategy
Teachers want to
 Stream YouTube or ClickView clips
 Make videos in lessons

17. How to ensure ICT transforms learning:
Educational priorities inform ICT Strategy
Teachers want to
 Stream YouTube or ClickView clips
 Need excellent internet connection
 Make videos in lessons
 Need a media server
 Need a lot of storage

18. How to ensure ICT transforms learning:
Educational priorities inform ICT Strategy
Pupils want to
 Access the Internet on their Phones
 Access work from home

19. How to ensure ICT transforms learning:
Educational priorities inform ICT Strategy
Pupils want to
 Access the Internet on their Phones
 Need Separate WiFi structure/system
 Access work from home
 Need server structure that will provide
remote access from home

20. How to ensure ICT transforms learning:
Who sets the ICT strategy?
 ICT strategy cannot be seen in isolation –
it has to be part of a whole school strategy.

21. How to ensure ICT transforms learning:
Who sets the ICT strategy?
 ICT strategy cannot be seen in isolation – it
has to be part of a whole school strategy.
 ICT strategy is too important to be left to the
Network Manager.

22. How to ensure ICT transforms learning:
Who sets the ICT strategy?
 ICT strategy cannot be seen in isolation – it
has to be part of a whole school strategy.
 ICT strategy is too important to be left to the
Network Manager.
 Someone in the School Leadership Team
needs to take strategic responsibility for ICT

23. How to ensure ICT transforms learning:
Who sets the ICT strategy?
Educational priorities must inform
ICT priorities

24. Learning from Past Mistakes
Supply Driven ICT procurement

25. Learning from Past Mistakes
Supply Driven ICT procurement
 Interactive
Whiteboards

26. Learning from Past Mistakes
Supply Driven ICT procurement
 Virtual Learning
Environments

27. Investment Priorities:
Four areas to consider

28. Investment Priorities
Web-based Learning Resources
 Learning Platform
 Google Apps
 Free
 Internet/Cloud-based
 Comparable
functionality to the
MS Office Suite (ish)

29. Investment Priorities
BaB: Bring a Browser

30. Investment Priorities:
Delivering in the Classroom
1. The best Internet connection you can
afford
2. A fast, reliable network
3. WIFI that is better than 3G
4. Media Storage

31. Investment Priorities:
Delivering in the Classroom
1. The best Internet connection you can
afford
2. A fast, reliable network
a) Network Speed
3. WIFI that is better than 3G
4. Media Storage

32. Investment Priorities
a) Network Speed
The speed of the network is determined by
 the simplicity/ complexity of the overall
network
 the processing power of the servers
 the speed of the switches
 the speed/bandwidth of the network
cabling
 the volume of traffic at peak times

33. Investment Priorities
a) Network Speed
The speed of the network is determined by
 the simplicity/ complexity of the overall
network
 the processing power of the servers
 the speed of the switches
 the speed/bandwidth of the network
cabling
 the volume of traffic at peak times

34. Investment Priorities:
Delivering in the Classroom
1. The best Internet connection you can
afford
2. A fast, reliable network
a) Network Speed
b) Network Reliability
3. WIFI that is better than 3G
4. Media Storage

35. Investment Priorities
b) Network Reliability
The reliability of the network is determined
by
 the quantity and availability of spare
capacity, the network may be required
to cope with peak usage [‘resilience’]
 the quality of the network cabling
 the quality of the network monitoring by
the Network Manager
 the availability and quality of the
Uninterruptable Power Supply

36. Investment Priorities
b) Network Reliability
The reliability of the network is determined
by
 the quantity and availability of spare
capacity, the network may be required
to cope with peak usage [‘resilience’]
 the quality of the network cabling
 the quality of the network monitoring by
the Network Manager
 the availability and quality of the
Uninterruptable Power Supply

37. Investment Priorities:
Delivering in the Classroom
1. The best Internet connection you can
afford
2. A fast, reliable network
3. WIFI that is better than 3G
4. Media Storage

38. Investment Priorities:
Delivering in the Classroom
1. The best Internet connection you can
afford
2. A fast, reliable network
3. WIFI that is better than 3G
4. Media Storage

39. Investment Priorities:
Delivering in the Classroom
1. The best Internet connection you can
afford
2. A fast, reliable network
3. WIFI that is better than 3G
4. Media Storage

40. Using New Media

41. ICT Strategy
Integrated Communications
Photo Credit: Interactive Schools

42. An Integrated Communications Strategy

43. Using New Media in Marketing
 Facebook
 Twitter
 Google Alerts
 Blogging
 YouTube
 Google Analytics
 Apps
 QR codes

44.  Schools can set up
 Facebook Page
 Facebook Group
(and if you haven’t done so yet, I suggest you
do ASAP)

47. It is vital that the
School has
administrative
control of the School
Facebook group:
This allows the
School to remove
any offensive
material and to
block undesirable
members
Schools need to
create their own
group

48. The trick is finding a
mechanism to get
the pupils and
parents to buy into
the official school
site.

49. The School
Facebook group
needs monitoring
regularly.
We have four people
on the staff who
have editorial control
and can remove
material if required.

51.  There is limited marketing/PR value in a
School Facebook group.
 BUT it is an important [if not essential]
component in damage limitation.

52.  Facebook pages have direct URLs
 www.facebook.com/berkhamstedschool
 You have no right to own your school
Facebook page – it is first come, first served
 It is wise to set up the page today.

54.  The School can “push” information to parents
 Less invasive than receiving an email
 More regular updates
 Short, digestible pieces of information
 Parents/Friends can opt in
 Parents/Friends can receive it on their mobile
phones or on computers

56.  Can set up multiple school Twitter accounts
 Key personnel can update information live from
mobile phones
 Can link to items on the school website or
elsewhere on the web.

59.  Tweetdeck allows you to run/
monitor multiple social
networking accounts from one
place
 Itcan run on your PC or as an
app on your phone

70. School Channel

80. Apps

81. School iPhone/Android Apps
 School News Apps
 Prospectus Apps
 School Admin

82. School iPhone/Android Apps
 School News Apps
 Prospectus Apps
 School Admin

83. School iPhone/Android Apps
 School News Apps
 Prospectus Apps
 School Admin

84. QR Codes

85. QR Codes
 QR codes on
literature
• Link to the Pupil
Review Blog for that
book
 QR codes on
buildings

86. Email: principal@berkhamstedschool.org
Twitter: @independenthead
Blog: http://independenthead.blogspot.com