You're reading more and more about how blogs and podcasts and social networks are driving business, but HOW people are accomplishing this isn't readily apparent. Further, for every success story you hear, there are dozens of stories of failure, disgrace, and ghost town social networks, where someone built it and no one came. There's more to building a social media strategy than launching a blog and putting up a wiki. Come learn about the landscape, the strategy, and where your first moves should be in this space from experienced social media maker, Chris Brogan. Presented by Chris Brogan at IMS08 9/8/2008 http://www.InboundMarketingSummit.com

1. Social Media
Strategy
or How Cowpaths and
Mastadons are What YOU
Should Worry About
Everything in this post is shared under Creative Commons 3.0 NC/SA.
Come to http://www.chrisbrogan.com

2. I don't necessarily agree with everything I say.
- Marshall McLuhan

3. Societies have always been shaped
more by the nature of the media
by which men communicate than
by the content of the
communication.

4. It is the framework which
changes with each new
technology and not just the
picture within the frame.

5. The simple frame around which I will hang everything else I talk about today:
The first one there
OWNS the game

6. Blog or newspaper?