Are you looking to grow smarter and faster than your competitors, connect with audiences online, boost search engine rankings and position yourself as a thought leader? You can do it all with highly relevant, keyword-centric blogs. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen your blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results. Presented by Paul Roetzer, PR 20/20 at IMS08 9/8/2008 http://www.InboundMarketingSummit.com

1. Blogging fo Business:
l i for i
Improve your Sear
rch Engine Rank
Engage your Customers
r
Present ted by:
Paul Roetzer, P sident | PR 20/20
P lR t Presid t
Septembe 8, 2008
er

2. Social Media Particip
pation
p
• Watch video from other users = 29
9%
• Read online forums or discussion groups = 28%
• Read blogs = 25%
• Maintain a social networking profile = 20%
• Comment on someone else’s bl
else s log = 14 %
• Publish, maintain or update a b
blog = 11%
• Use RSS = 8%
US: Forrester's North American Social Technographics On
nline Survey, Q2 2007, 10,010 respondents.