So you've written your launch release - now what? Does anyone care? How do you get your news, your website, your messages noticed in a 'new media' world? Do you package your press for the media, or for your prospects? This real-world session will share emerging best practices for reaching - and engaging - bloggers, reporters, and other influencers who will spread your story to the stakeholders who count. Attendees will walk away with tangible tips for optimizing PR to drive online lead generation through multiple new channels. Presented by Amy Bermar & Corinne Federici, CorporateInk at IMS08 9/8/2008 http://www.InboundMarketingSummit.com

1. Avoiding Social Media Suicide
Avoiding Social Media Suicide
5 New Rules (*and a few old ones)
for winning a changing game

2. Pick One.
Pick One.
The media is dead.
The media is dead
Media/outreach/PR is even more important.
You are the new media.
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Your customers are the new media.
All media is social, or will be.

3. Rule #1: Toss the Tried True.
Rule #1 Toss the Tried True

4. You ve got 5 seconds. Maybe.
You’ve got 5 seconds. Maybe.
• ’08 campaigns won’t cut it in ’09
– New channels emerge daily
– Prospects are drowning in information
– Attention spans are shrinking

5. Rule #2: The Media Does Matter.
Rule #2 The Media Does Matter