Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
SEO for WordPress - WordCamp GoldCoast 2011
1. SEO
FOR
WORDPRESS
The fundamentals of Optimising your WordPress website
2. SEO for WORDPRESS - Overview
Keywords
WordPress Out of the Box
WordPress Configuration Settings
Search Friendly Themes
SEO related Plugins
Pages & Posts
SEO Fundamentals
3. Keywords are CRITICAL !!!
Step #1 – KEYWORD ANALYSIS
DON’T Just Guess !!!
Create a List (and keep it handy)
Review at least annually
Where to use Keywords?
Domain Name
Tags
Site Structure
Headings (H1, H2, H3….)
Categories
Page Titles Captions
Post Titles Image names
Image Alt Tags
4. WORDPRESS SEO benefits
“Out of the Box” – WP is Pretty Good
Search Engine Friendly
Crawlability
Ease of Use --> Dynamic Content
User Generated Content
But it can be improved….
6. WORDPRESS SEO - Themes
Genesis (StudioPress)
Thesis
Woo Themes
…and more…
A Decent Theme with SEO Plugins is OK too
Watch for clashes with SEO Plugins
7. WORDPRESS SEO - Plugins
Over 900 WP Plugins for “SEO”
Fundamental SEO Plugins
All In One SEO Pack
Google XML Sitemaps
Google Analytics for WordPress
Suggested Extra Plugins
SexyBookmarks (by Shareaholic)
SEO Smart Links
WPTouch
8. WORDPRESS SEO – Plugins
All In One SEO Pack
Automatically optimises
your WordPress site for
search engines by
generating meta tags and
helping you optimize web
page titles.
Default settings are
usually OK, but can be
customised
9. WORDPRESS SEO – Plugins
Google XML Sitemaps
Auto generates a special
XML sitemap file which
help search engines to
index your site
Needs to be “kicked
off” the first time
Default settings are
OK, but can be
customised
10. WORDPRESS SEO – Plugins
Google Analytics for WordPress
Makes it easy to add
Google Analytics into
your site
Lots of configurable
(advanced) options.
Default settings are
OK, but can be
customised
11. WORDPRESS SEO – Plugins
SexyBookmarks - sophisticated and highly
configurable All In One Social media plugin
SEO Smart Links - automatically generates
internal links for defined keywords and
phrases
WPTouch- quick and easy way to define a
Mobile friendly version of your site
12. WORDPRESS SEO
Website Content
“Content is King”
Take Advantage of being “In Control”
Quality, Unique & Keyword Rich
Site Structure
Keyword Based Structure
Pages
Keyword Rich Titles
Keyword Rich Headings
Relevant Images, Captions, Alt text
Linkability – Would YOU Link to it ??
13. WORDPRESS SEO
Blogging Content
Blog Categories
Posts
Topical Content
Keyword Rich Titles
Headings (H1, H2, ….)
Tags
User Generated Content
Local Content / Case Studies
14. SEO Fundamentals
Content
Unique
Keyword Rich
“Useful”
Linkable
Links
Natural, Relevant
Quality vs Quantity
Do it for your Users –
NOT for Search Engines