SMS Marketing

Digital leaders in a mobile world 1 st December 2009 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About 2ergo New Global Headquarters: Media City, Manchester UK Entertainment and Media ,[object Object],[object Object]

New Global Reach Global customers and brands

Mobile - always with you, innovative & personal Source : Exposure, Orange Home UK plc, March 2009 ,[object Object],[object Object],[object Object],Source: Orange Exposure 2 personalised innovative fun creative stylish entertaining relaxing mood setter persuasive trustworthy information comprehensive up to date convenient immediate for me undemanding Mobile media Magazines Internet on PC TV Radio Newspapers Marketing shift of spend towards mobile driven by economics, reach and immediacy

The Changing Face of Global Media 4.1 billion 480 million 1.5 billion 1 billion

The Explosion of Mobile Significant growth of mobile marketing, advertising and CRM 580% growth ,[object Object],[object Object],[object Object],[object Object],[object Object],$1.3bn (Today) $7.5bn (2013)

Mobile underpins digital dialogue across all sectors E marketing Integrated Digital Marketing Full on line / off line capability including Vouchers www www Mobile always with you and viewed as the most personalised and innovative medium with 97% open rates Full service on / off line relationship Digital opt in dialogue Broadcast

Mobile Tipping Point ,[object Object],[object Object],[object Object],[object Object],[object Object],Smartphone's are re-defining the mobile internet Source: Net Applications March 2009 The iPhone has caused a step change

Full Mobile marketing clock Hosting Voice Connectivity Advertising & Promotion Serving CRM & Base Analytics Revenue stimulation, & contract renewals M Commerce & Pay for it Ticketing, Coupons & Loyalty Applications & Mobile Internet Campaign Manager for Acquisition, Retention & Data Capture

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O2 – Mobile CRM

Phones4U – Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quantum of Solace: Mobile Marketing

Yes Loans – Mobile CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOX News – Mobile Media Mobile Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: GQ Mobile Entertainment

Case Study: Malibu : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABC – iPhone Application Publishing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Rightmove

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Applications Case Study: Rightmove

[object Object],Explosion of Mobile Applications ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Orange Wednesdays

2ergo, an Award-Winning Company Mobile Excellence Awards : “ Best Innovator, Mobile Technology” Mobile Star Awards : “ Gold Star Award” Webby Awards : “Official Honoree” for Best Mobile News Site, Best Mobile Sports Site and Best Use of Mobile Video Upshot50 : Recognized as Marketing Technology Leader GSMA 2009 Mobile Innovation Global Award Competition : Finalist Mobile Advertising & Marketing Awards : Gold and Silver Awards 2007 Mobile Messaging Awards : Innovation in Messaging Communicator Awards : Award of Distinction

James Macdonald Head of Media ,Entertainment & Sport EMEA [email_address] + 44 (0) 7825 343 089

SMS Marketing

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