1. “ Leveraging Communities” Digital Engagement Analysis July 2010

2. About us

6. Conversations create Communities

10. Examples…

11. Booze…

12. Sex…

13. … International Diplomacy

14. Influence Network – Topic: HotHatches

15. The Egonet of an ‘Influential authority’

16. The Influencers & how they rank

17. … Measures Criteria used for conversation analysis are as follows: Influence: Defined as a source’s ability to affect actions or opinions in a given context. A source with high influence tends to be mentioned by other sources also influential on that topic. Influence considers both the quantity and quality of mentions made. Popularity (profile): The extent to which the views of sources on a particular topic are liked or supported by many other people. A source with a high level of popularity has been frequently mentioned in the context of the topic. Relative influence: Sources with a high relative influence have a lower popularity and smaller number of connections, but are linked to by important Influencers considered “in the know”. Hubness: Sources which act as hubs may not have a high level of influence themselves, but play an important role in connecting Influencers together and amplifying their content and opinions to a wider audience. Betweenness: Measures how important a stakeholder is in the flow of information on a particular topic. Stakeholders with a high betweenness tend to hold a powerful position because they facilitate conversations between other stakeholders on that topic.

20. MarketInfluence & Skyttle

22. Q & A

23. Simon Rogers +44 7977 00 1372 [email_address]