2. Overview What is a business blog? The structure of a business blog Why blogs are so influential? 8 ways you can use a blog How to promote your blog Blog platforms Exercise – Write your own blog post

4. What IS the blogosphere ?

5. It is everyday people like YOU and ME

8. The Structure of a Corporate blog

9. Why has blogging attracted so much attention ? S C A L E

10. Headline Text Body Text Over 105 million blogs being tracked 30-75 million blogs took just 320 days 120,000 new blogs being created daily

11. Why is it so powerful ? SPEED

12. Why is speed so important ?

13. Headline Text Body Text 57.7% of reporters use blogs to measure public sentiment 38% of reporters use blogs to drive new story ideas 29.5% use blogs to find industry experts.

14. Why has blogging attracted so much attention ? IMPACT

15. Headline Text Body Text 1/5th of all linked-to content is a blog 1.5m people visited blogs for news on the Iraq consitutional vote 35% of all blog posts contain at least 1 tag

16. Headline Text Body Text

18. Jeff Jarvis vs Dell

19. Jeff Jarvis vs Dell

20. Jeff Jarvis vs Dell

21. Jeff Jarvis vs Dell

22. Jeff Jarvis vs Dell

23. General Motors - Fast Lane Blog

24. General Motors - Cadillac Drivers’ Log

25. General Motors - FYI Blog

26. Build communities around your business

27. Build communities around your business

28. Integration into a wider campaign

29. Publicise/Promote/Blog about events Internetworld website Internetworld blog

30. Publicise/Promote/Blog about events

31. An accompaniment to e-commerce

32. An accompaniment to e-commerce

33. Demonstrate thought leadership Savile Row Tailor Sheet Metal Company

34. Demonstrate thought leadership Ian Brodie’s Sales Excellence

35. Engage with brand champions

36. Crisis Management McDonalds Beef Hoax Delta Airlines Security Complaints

37. How to Promote your business blog Tags Social Bookmarking Blog and RSS feed directories Pinging

38. How to Promote your business blog Claim your blog with Technorati Post with Tags Comment and trackback

39. Headline Text Body Text

41. Platforms

42. Summary What is a business blog The structure of a business blog Why blogs are so influential 8 ways you can use a blog How to promote your blog Blog platforms