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Mark Rogers Blogging

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Making a blog drive ROI using monitoring London 25 th April 2008
Introduction to Market Sentinel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What we do
Some Customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why blog?
[object Object],[object Object],[object Object],[object Object],And …
Biggest positive topics LiveBuzz 11 th March-10 th April 2008 Tesco plc
Fastest-growing positive topics LiveBuzz 11 th March-10 th April 2008 Tesco plc
Domains with most positive mentions LiveBuzz 11 th March-10 th April 2008 Tesco plc
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are the take-homes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If so …
What is the topic to benchmark? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study Avis UK: “trustworthy car hire”
[object Object],[object Object],[object Object],[object Object],How do you use the results?
The result …
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finally …
Contact ,[object Object],[object Object]

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