What’s Next for Mobile Video Ori Modai, CTO - Radvision, an Avaya company.

1. What’s Next for Mobile Video
IMTC-UCIF All Members Meeting 2014
Ori Modai, CTO

2. 2
2003, 2004…
Invented
2003-2004
Founded
2003-2004
Launched 2003-2004
Ratified 2003

3. 3
2003 video conferencing reality

4. 4
Inflection Points in Video Conferencing
3,000
2,500
2,000
1,500
1,000
500
-
Introduction of HD and
Telepresence
Transition to IP
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
$M
TP Room Systems Exec Infrastructure
Personal and
Mobile Video
Conferencing
Source: Wainhouse research

5. Why Video? Why Mobile?
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 5

6. 6
Market Trends
Enterprise Video Meets Mobile Collaboration
48% Enterprise
Deployed
28% Employees Served
60% UC growth rate
driven by personal/
mobile video
40% employees
spend >20% of
time away from
desk
80% Fortune 100
deploying
iPhones/iPads
of enterprises expect to
integrate desktop/mobile
video with rooms – Nemertes Research
Over

7. 7
Workforce Going Mobile
Sources : Global workplace analytics, U.S Department of Labor
~20% of US employees
work from “home”
at least 1 day a week
~10% of US employees
are considered “road warriors”
/ “mobile workers”
~2.5% of US employees
consider “home” as
their primary working place

8. 8
Changing Workforce Culture
Digital natives now entering the workforce

9. 9
Internet Streaming 30%
70%
Netflix accounts for 30% of
US Internet traffic during peak hours
>15 years of video are being watched
every minute in YouTube
63%
37%
~63% of digital video screening
on mobiles happen at home

10. Source: http://www.bandwidthblog.com/tag/skype/
1100
2013 statistics

11. Mobile Video Drivers
Multi screen experience
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 11

12. 1122
Meeting Room Experience is Unique
Meeting Room Desktop / Mobile
Group experience Personal experience
Group microphones Personal microphone
PTZ Camera/s Single fixed zoom camera
Physical whiteboard Collaboration SW
Multi screen experience Single screen experience
Associated to conference Associated to user
Expensive installation Easy deployment
Dedicated HW BYOD / Personal device

13. 1133
The Class Inversion in Video Conferencing
Who is a second class citizen ?
Desktop / Mobile
Roster information
Data collaboration
Slider
Layout flexibility
IM
Conference control
(Context based information)
Meeting Room
F2F
Audio quality
Video quality
Interactivity

14. 1144
Multi Screen Experience
Contextual Awareness

15. 1155
Usability Implications of Multi Screen Experience
Connectivity
& setup time
Personalized
experience
Complete
control

16. Mobile Video Drivers
Business to consumer relationship
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 16

17. 1177

18. 1188
Context is critical
Source: Avaya Collaboration Environment enhanced business applications

19. Mobile Video Drivers
Technology and Usability
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 19

20. 2200
Bandwidth
90
80
70
60
50
40
30
20
10
0
Internet video
File sharing
Web, email, and data
online gaming
VoIP
2011 2012 2013 2014 2015 2016
PB per Month (Thousands)
Source: Cisco VNI Forecast and Methodology, 2011-2016

21. 2211
Network Cost Trend
 MPLS monthly cost (~75$/Mbps) is an order of magnitude higher than
public internet subscription cost (~ 1$/Mbps)
10/7/2014
Source: 2012 MPLS T1 Port Price Trends, AlsBridge, 2012 Source: OECD Communication Outlook, 2011

22. 2222
Usability Wins Over Technology
Source: Google trends Sep, 2014

23. 2233
Augmented Reality

24. 2244
Natural User Interfaces

25. 2255
Voice?!

26. 2266
Video!

27. 2277
What’s next for mobile video?
Multiple screens, multiple devices
Context awareness, augmented views, rich metadata
Natural user interfaces
Interoperability
Device to device communication
Privacy, Security
Challenges Opportunities