ggBet Pitch Week 3
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Angel Cube ggBet Friday Pitch Week 3. A few major improvements, but next weeks pitch will likely be very very different. A lot has gone on since Friday :D Things move fast in an incubator.
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ggBet Pitch Week 3
- 1. Fantasy sports betting for eSports Riley James Samuel Richardson
- 2. OPPORTUNITY First to Market
- 3. PROBLEM Sticky Sites Niche Content Sites / Community Sites Two Critical Problems - Attaining & Engaging Users - Generating Revenue from Users Facebook Cybergamer $0.40 per month 6x $0.06 per month $1.21 per quarter $0.18 per quarter $4.86 per year $0.72 per year
- 4. SOLUTION “Facebook-style applications for websites”
- 5. SOLUTION “Facebook-style applications for websites” Fantasy sports betting game for Starcraft 2
- 8. MARKET Average TV / Online viewers 800000 700000 600000 500000 400000 300000 200000 100000 2010 2011 2012 Major League Gaming KFC Big Bash Cricket IGN - USA Anzac Day - AFL 3 million - unique viewers 1.7 million - Unique Viewers
- 9. MARKET Top 15 230 Smaller Starcraft 2 eSports Starcraft 2 eSports Average TV / Online viewers Websites Websites 800000 5 Million Users 2.6 Million Users 700000 600000 34% 48% 500000 400000 Audience: 2.7 M Users 300000 200000 100000 5.5% 2010 2011 2012 Major League Gaming KFC Big Bash Cricket Monthly Active Users 138,533 $0.16 IGN - USA Anzac Day - AFL 3 million - unique viewers 1.7 million - Unique Viewers Monthly Revenue $22,000
- 10. ADDITIONAL MARKETS $22,000 x 6 $132,000 per month
- 11. BUSINESS MODEL Virtual Currency Virtual Goods Marketing Offers Premium Features Current: $0.16 ARPMU Goal: $0.26 ARPMU
- 12. BUSINESS MODEL Virtual Currency Virtual Goods Marketing Offers Premium Features Current: $0.16 ARPMU Goal: $0.26 ARPMU
- 13. TRACTION $50 24,000 Uniques Sponsorship per Month 440 Registered 1800 Bets Placed
- 14. TRACTION $50 24,000 Uniques Sponsorship per Month 440 Registered 1800 Bets Placed Customer Feedback iPhone + Android More Social More Events More ways to Apps Competition to bet on play with friends
- 15. Fantasy sports betting for eSports 170k @ 900k Pre Money Valuation 110k - 10 Month Runway 60k - Marketing •Salaries •Event Sponsorship •Product Development •3rd Party Acquisition •Design •User Acquisition Riley James Samuel Richardson
Hinweis der Redaktion
- ggBet is a fantasy sports betting game for starcraft 2 eSports events. Its Dreamteam or Supercoach for eSports. So what the hell are eSports and who is watching them?? eSport are video games played as sports. Starcraft 2 is the biggest video game in eSports, and fans are tuning in. \n\nThe tv audience for the Anzac Day AFL Match broke a record last week with 1.7 Million tuning in.\n\nOne weekend before the IGN Pro League Grand Final in Las Vegas also broke a record with its online audience. It hit 3 Million unique viewers across the 3 day event, streamed live across the internet.\n
- We have an opportunity and we solve a problem.\n\nSurrounding traditional sports we have seen a range of games made to entertain spectators and fans. These include betting, fantasy sports, trivia & social networking applications. These same opportunities exist in the eSports market, and ggBet is the first product to reach the market.\n\n\n\n\n\n\nStory: So a few years ago I ran a website called Cybergamer.com.au. It was an eSports video gaming website. We had over 120k registered users and 5M PV’s per month. Our problem? Generating revenue from our users.\n\nCybergamer is the perfect example of what we refer to as a “Sticky Website”. It has a core group of frequently visiting users that generate & consume large amount of content on the website. \n\nWhy is this a problem? Because advertising quickly reaches saturation and becomes worthless, CPM’s of less $0.30.\n\nSticky websites face two problems:\n\n1. Initially they struggle to attain and engage users until they reach a saturation point.\n\n2. At which point their CPM’s plummet and their users become worthless.\n\n\n
- But we are not relying upon being first in this market, we’re here to solve a problem. eSport’s related websites suffer from being ‘Sticky Sites’. These websites have a large audiences that frequently return and generate content. These are social networks & communities just like Facebook.\n\nThese websites have two critical problems. Initially they struggle to gain an audience, unless they are in a new niche. Over time a community develops and users return for the content generated by that community, but then the second problem emerges, generating revenue from users. \n\nAs you can see here, Facebook generates 6x the revenue per user as does Cybergamer, Australia’s largest eSports social network community.\n\nIt was always this way, Facebook once had a similar problem. They solved it by making advertising personal and allowing applications onto their platform. That’s exactly how ggBet is solving this problem for eSports websites.\n
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- 170k @ 900k Pre Money\n\nUsage:\n110k 10 Month Runway\n60k Marketing: Event Sponsorship, 3rd Party Acquisition, User Acquisition.\n