1. Print Ad 10 Step Marketing Plan

3. POSITIONING TO THE PRIMARY TARGET MARKET Part 1: Steps 1 to 5

7. Position Map Price vs Gender Availability DOVE Dove J&J AVON Avon SafeGuard Axe Price vs Gender Availability For Men Only For Women Only For Both High Price Low Price

10. THE MARKETING MIX STRATEGY Part 2: Steps 6 to 10

11. Step 6 – Product Description

13. Step 8

15. Step 10 – Winning Strategy Targets the growing culture of metrosexuals, both male and female

16. Step 10 – TMC Winning Strategy Patient partnership means acknowledging the patient's fundamental accountability for his own health, then supporting this with systems, tools and venues for education, open communication, and informed choice. This fresh perspective on the patient's role in health care represents a radical departure from the traditional idea of the patient as a passive recipient of medical services.