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Mobile Social Network - Idris Mootee

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Idris Mootee
Idris Mootee
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Mobile Social Networks Idris Mootee Aug 2007 www.mootee.typepad.com
Social Networks Go Mobile Consumer appetites for social data and rich content will spike in the next 12 months. www.mootee.typepad.com
Media mobile communities and user generated content (often bracketed together as social networking) will be worth $13.1 billion by 2011. Source: Informa 2007 www.mootee.typepad.com
Personal locator services based on the GPS-enabled mobile phone are expected to grow from their current small user-base of just over half a million in North America to a total of more than 20 million subscribers in 2011. Source: ABI Research 2007 www.mootee.typepad.com
What is a mobile social network? www.mootee.typepad.com
Range Context www.mootee.typepad.com
What are mobile social networks? Informal Inactive Formal Active Open Closed www.mootee.typepad.com
Business value of social networks According Example The value of a Value E.g. Value to scales network depends on #viewers ~N Sarnoff's broadcast Content 10 law network #connections Metcalfe's computer transactions ~N2 100 law network Reed's law eBay, group #subnetworks socially ~2N 1024 forming constructed networks value www.mootee.typepad.com
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Social networks Vs. Dynamic Social Networks www.mootee.typepad.com
What’s the Next Killer Device: iPod and iPhone users are locked into a single brand, a single service, a single source… and that's not a good idea. The emerging iPod killer will be a mobile social network device that plays music. www.mootee.typepad.com
Which social networks are you in? it depends… www.mootee.typepad.com
The Meaning of Mobile Social Networks can change Who Where When Needs (emotion) Occasion www.mootee.typepad.com
Nature of Social Networks –Densely-knit (most people directly connected, once worked together or a hobby group etc.) –Tightly-bounded (most ties stay within, b-school alumni etc.) –Multistranded (most ties contain many roles) www.mootee.typepad.com
Barry Wellman on Social Networks –Boundaries are permeable –Interactions are with diverse others –Connections switch between multiple networks –Hierarchies can be flatter and recursive www.mootee.typepad.com
Social Network Visualization www.mootee.typepad.com
Context-dependent Socially constructed www.mootee.typepad.com
social networks + jobs to-be-done + dynamic context = dynamic (contextual) personal social networks www.mootee.typepad.com
The need to sense, mediate, visualize and in some cases interpret social context information as part of their service provided to end-users www.mootee.typepad.com
Thank you. Gracias. Merci. Grazie. Read more about this at www.mootee.typepad.com www.mootee.typepad.com

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Mobile Social Network - Idris Mootee

  • 1. Mobile Social Networks Idris Mootee Aug 2007 www.mootee.typepad.com
  • 2. Social Networks Go Mobile Consumer appetites for social data and rich content will spike in the next 12 months. www.mootee.typepad.com
  • 3. Media mobile communities and user generated content (often bracketed together as social networking) will be worth $13.1 billion by 2011. Source: Informa 2007 www.mootee.typepad.com
  • 4. Personal locator services based on the GPS-enabled mobile phone are expected to grow from their current small user-base of just over half a million in North America to a total of more than 20 million subscribers in 2011. Source: ABI Research 2007 www.mootee.typepad.com
  • 5. What is a mobile social network? www.mootee.typepad.com
  • 6. Range Context www.mootee.typepad.com
  • 7. What are mobile social networks? Informal Inactive Formal Active Open Closed www.mootee.typepad.com
  • 8. Business value of social networks According Example The value of a Value E.g. Value to scales network depends on #viewers ~N Sarnoff's broadcast Content 10 law network #connections Metcalfe's computer transactions ~N2 100 law network Reed's law eBay, group #subnetworks socially ~2N 1024 forming constructed networks value www.mootee.typepad.com
  • 13. Social networks Vs. Dynamic Social Networks www.mootee.typepad.com
  • 14. What’s the Next Killer Device: iPod and iPhone users are locked into a single brand, a single service, a single source… and that's not a good idea. The emerging iPod killer will be a mobile social network device that plays music. www.mootee.typepad.com
  • 15. Which social networks are you in? it depends… www.mootee.typepad.com
  • 16. The Meaning of Mobile Social Networks can change Who Where When Needs (emotion) Occasion www.mootee.typepad.com
  • 17. Nature of Social Networks –Densely-knit (most people directly connected, once worked together or a hobby group etc.) –Tightly-bounded (most ties stay within, b-school alumni etc.) –Multistranded (most ties contain many roles) www.mootee.typepad.com
  • 18. Barry Wellman on Social Networks –Boundaries are permeable –Interactions are with diverse others –Connections switch between multiple networks –Hierarchies can be flatter and recursive www.mootee.typepad.com
  • 19. Social Network Visualization www.mootee.typepad.com
  • 20. Context-dependent Socially constructed www.mootee.typepad.com
  • 21. social networks + jobs to-be-done + dynamic context = dynamic (contextual) personal social networks www.mootee.typepad.com
  • 22. The need to sense, mediate, visualize and in some cases interpret social context information as part of their service provided to end-users www.mootee.typepad.com
  • 23. Thank you. Gracias. Merci. Grazie. Read more about this at www.mootee.typepad.com www.mootee.typepad.com