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Social	
  media:	
  fad	
  or	
  future?	
  




You could have booked online for this using eventbrite.com – free!
Scan attendee tickets on an iphone. Connect to facebook event. Print
namebadges etc.
http://socialmediafadorfuture.eventbrite.com/
…	
  and	
  sent	
  info	
  to	
  your	
  PC	
  and	
  phone	
  
                                                  I’ve
                                                  deliberately set
                                                  this late to
                                                  9.15. We’ll see
                                                  if my phone
                                                  reminds me
                                                  then… Google
                                                  already
                                                  emailed me at
                                                  5 am to remind
                                                  me of this
                                                  session. One
                                                  click is all it
                                                  took….
What’s	
  your	
  opinion	
  on	
  this	
  quote?	
  
•  “the	
  current	
  genera<on	
  of	
  students	
  are	
  digitally	
  
   confident	
  -­‐	
  they'll	
  have	
  a	
  go	
  -­‐	
  but	
  not	
  digitally	
  
   competent”	
  
•  Are	
  you	
  yourself	
  digitally	
  confident	
  –	
  or	
  competent?	
  
                                               Anybody not seen this rather
                                               lovely 2 minute Youtube on
                                               medieval technical support?

                                               http://www.youtube.com/watch?
                                               v=0Cd7Bsp3dDo




Is	
  social	
  media	
  any	
  different	
  to	
  eg	
  laser	
  discs,	
  the	
  AV	
  
      wave?	
  Maybe	
  we	
  can	
  just	
  wait	
  for	
  it	
  go	
  away?	
  
Doing	
  social	
  media	
  so	
  it	
  maMers
                                                 	
  
                                       •  “When	
  a	
  library	
  involves	
  itself	
  
                                          in	
  social	
  media,	
  it	
  first	
  and	
  
                                          foremost	
  has	
  to	
  understand	
  
                                          that	
  it’s	
  going	
  to	
  be	
  expected	
  
                                          to	
  interact.	
  To	
  do	
  otherwise	
  is	
  
                                          to	
  fail.	
  […]	
  By	
  failing	
  to	
  
                                          par<cipate	
  in	
  conversa<ons	
  
                                          and	
  rela<onships,	
  the	
  library	
  is	
  
                                          essen<ally	
  declaring	
  that	
  it	
  will      	
  
Review: “Her successful use of social     simply	
  maintain	
  its	
  tradi<onal	
  
media in a campaign to prevent a fifty
percent funding cut for Ohio public       role	
  as	
  	
  a	
  depository	
  of	
  
libraries gives her unique credibility    knowledge.”	
  
when talking about how to use social
media effectively."
So	
  hands	
  up….	
  
•  Who	
  uses	
  facebook?	
  
•  Who	
  uses	
  twiMer?	
  
•  Who	
  uses	
  YouTube?	
  
•  Who	
  uses	
  LinkedIn?	
  
•  Who	
  uses	
  Flickr?	
  
•  Do	
  you	
  feel	
  you	
  are	
  digitally	
  confident?	
  
•  Do	
  you	
  feel	
  you	
  are	
  digitally	
  competent?	
  If	
  so	
  please	
  put	
  your	
  
   hand	
  on	
  your	
  heart…	
  
•  Please	
  feel	
  free	
  to	
  facebook	
  or	
  google	
  your	
  way	
  through	
  this	
  
   session	
  and	
  to	
  interrupt	
  with	
  ques<ons	
  whenever	
  you	
  have	
  
   them….	
  
Two	
  hours	
  =	
  not	
  enough	
  
•  You’ll	
  be	
  emailed	
  a	
  link	
  to	
  dropbox,	
  a	
  shared	
              If you use
                                                                                        dropbox on the
   folder	
  in	
  the	
  “cloud”	
  storing	
  slides	
  and	
  links	
                UCC network you
•  Send	
  ques<ons	
  by	
  email	
  or	
  text	
  and	
  I	
  will	
                  must turn off
                                                                                        lansync or
   gladly	
  answer	
  you	
  directly	
  i.ber<n@ucc.ie	
  or                   	
     Network
   087	
  2655261	
                                                                     Operations will
                                                                                        do this to me:
•  TwiMer	
  users:	
  ask	
  a	
  ques<on	
  or	
  make	
  a	
  
   comments	
  with	
  the	
  hashtag	
  #boolesocmed	
  
•  I	
  will	
  happily	
  create	
  liMle	
  “how-­‐to”	
  videos	
  
   using	
  Jing	
  (like	
  Cap<vate	
  but	
  free	
  and	
  faster,	
         	
  
   for	
  <5	
  min	
  videos),	
  and	
  upload	
  them	
  to	
  
   Youtube	
  for	
  you	
  if	
  I	
  know	
  what	
  it	
  is	
  you	
  are	
  
   trying	
  to	
  achieve	
                                                            How to turn it off:
•  So…	
  don’t	
  feel	
  you	
  need	
  to	
  write	
  a	
  lot	
  of	
               http://
                                                                                        www.youtube.com/
   notes.	
  Ask	
  ques<ons,	
  create	
  knowledge	
                                  watch?
   together	
  and	
  have	
  fun!	
                                                    v=ykUUV8e_w1k
What	
  we’re	
  covering	
  
• What	
  is	
  social	
  media	
  and	
  why	
  bother?	
  
• Facebook	
  
• Smartphones	
  and	
  geoloca<on	
  
• TwiMer	
  
• Social	
  bookmarking	
  
• Some	
  of	
  the	
  pijalls	
  
• Give	
  me	
  5-­‐10	
  mins	
  speed-­‐read	
  to	
  tell	
  you	
  why	
  
  I	
  think	
  you	
  need	
  to	
  know	
  this,	
  then	
  it’s	
  hands	
  
  on,	
  slow	
  down,	
  have	
  a	
  go…	
  	
  
What	
  is	
  social	
  media?	
  
•  "a	
  group	
  of	
  Internet-­‐based	
  applica<ons	
  that	
  build	
  on	
  the	
  
   ideological	
  and	
  technological	
  founda<ons	
  of	
  Web	
  2.0,	
  which	
  
   allows	
  the	
  crea<on	
  and	
  exchange	
  of	
  user-­‐generated	
  content.”	
  	
  

   Kaplan,	
  Andreas	
  M.;	
  Michael	
  Haenlein	
  (2010).	
  "Users	
  of	
  the	
  
   world,	
  unite!	
  The	
  challenges	
  and	
  opportuni<es	
  of	
  Social	
  
   Media".	
  Business	
  Horizons	
  53	
  (1):	
  59–68.	
  doi:10.1016/
   j.bushor.2009.09.003.	
  ISSN	
  0007-­‐6813.	
  hMp://
   www.sciencedirect.com/science/ar<cle/
   B6W45-­‐4XFF2S0-­‐1/2/600db1bd6e0c9903c744aaf34b0b12e1.	
  
   Retrieved	
  2010-­‐09-­‐15.	
  
•  Examples:	
  collabora<ve	
  projects,	
  blogs,	
  content	
  communi<es,	
  
   social	
  networking	
  sites,	
  virtual	
  game	
  worlds,	
  and	
  virtual	
  social	
  
   worlds.	
  	
  
Rolled	
  into	
  one:	
  video	
  from	
  KSU	
  
• hMp://www.youtube.com/watch?
  v=dGCJ46vyR9o	
  “A	
  vision	
  of	
  students	
  today”	
  –	
  
  crowdsourced	
  by	
  ethnography	
  students	
  
So:	
  what	
  now	
  that	
  "stuff”	
  is	
  all	
  on	
  the	
  Internet?	
  
                                                                             	
  
•  From	
  Eli	
  Neiberger	
  of	
  Ann	
  Arbor	
  District	
  	
  
   Library	
  	
  “ulotrichous”	
  on	
  YouTube	
  
•  Libraries	
  are	
  invested	
  in	
  “the	
  value	
  of	
  the	
  	
  
   local	
  copy”	
  but	
  now	
  you	
  can	
  download	
  	
  
   anything	
  anywhere,	
  the	
  circula<ng	
  collec<on	
  is	
  outmoded…	
  
•  Shortly,	
  a	
  library	
  user	
  will	
  be	
  as	
  likely	
  to	
  search	
  for	
  informa<on	
  
   on	
  a	
  mobile	
  phone,	
  tablet	
  or	
  handheld	
  gaming	
  device,	
  as	
  on	
  a	
  
   fixed	
  PC	
  or	
  in	
  the	
  physical	
  library.	
  
•  And	
  now	
  everyone’s	
  a	
  publisher	
  –	
  so	
  libraries	
  can	
  be	
  a	
  
   plajorm	
  and	
  	
  help	
  with	
  produc<on	
  tools,	
  event	
  venues,	
  
   repositories	
  
•  What	
  now?	
  Teach	
  digital/	
  informa<on	
  literacy/ci<zenship?	
  
   Crea<vity/learning	
  how	
  to	
  learn/Collabora<on/teamwork?	
  	
  
•  Imogen	
  thinks:	
  whatever	
  transpires,	
  this	
  needs	
  community	
  
   and	
  rela<onships	
  to	
  engage	
  users…	
  thus	
  back	
  to	
  social	
  media…	
  
Student	
  views	
  on	
  technology	
  (US	
  data)	
  
                                                        	
  




http://chronicle.com/article/Info-Tech-on-Campuses/127405/
The	
  ballpark	
  figures	
  (more	
  stats	
  porn)
                                                   	
  
•  85%	
  of	
  students	
  have	
  laptops	
  
•  25%	
  have	
  smartphones	
  
•  hMp://blog.nielsen.com/nielsenwire/consumer/smartphones-­‐to-­‐
   overtake-­‐feature-­‐phones-­‐in-­‐u-­‐s-­‐by-­‐2011/	
  
•  Users	
  now	
  spend	
  3X	
  as	
  much	
  online	
  <me	
  on	
  facebook	
  as	
  with	
  
   their	
  email	
  
•  But	
  only	
  about	
  12%	
  of	
  lecturers,	
  even	
  in	
  the	
  US,	
  use	
  facebook	
  
   with	
  their	
  students.	
  	
  
•  How	
  many	
  users	
  in	
  Ireland?	
  hMp://blog.neworld.com/2011/irish-­‐
   social-­‐media-­‐sta<s<cs-­‐may-­‐2011/	
  10%	
  on	
  twiMer,	
  49%	
  facebook	
  	
  
•  Google	
  Chrome	
  laptops:	
  $20/month	
  for	
  replaceable	
  hardware	
  to	
  
   educa<on	
  ins<tu<ons	
  offer	
  starts	
  on	
  June	
  15th	
  
Chicago	
  YouMedia	
  centres
                              	
  




http://www.youtube.com/watch?v=gxWnH3uI-tQ or nearer to home
– CIT’s new learning resource centre going up next year…
Michigan	
  State	
  Hi-­‐tech	
  rooms
                                      	
  




 http://www.youtube.com/watch?v=gxWnH3uI-tQ
NYPL	
  Finding	
  the	
  future	
  game	
  
500	
  patrons	
  overnight	
  –	
  QR	
  codes	
  treasurehunt	
  for	
  artefacts,	
  100          	
  
  stories	
  about	
  how	
  they	
  inform	
  views	
  of	
  the	
  future	
  -­‐>	
  1	
  book	
  
hMp://www.youtube.com/watch?v=NTAIBv-­‐oVYk	
  2mins	
  15	
  	
  
Social	
  media	
  can	
  be	
  used	
  for	
  HE	
  
•  hMp://www.emergingedtech.com/2010/08/facebook-­‐as-­‐an-­‐instruc<onal-­‐
       technology-­‐tool/	
  :	
  comment	
  from	
  student	
  Kristen	
  Nicole	
  Carden:	
  
•  “In	
  my	
  Bri<sh	
  Literary	
  History	
  course	
  last	
  winter	
  semester,	
  my	
  professor	
  created	
  a	
  
       class	
  facebook	
  group	
  which	
  we	
  all	
  joined.	
  	
  We’d	
  finish	
  our	
  reading	
  for	
  class	
  and	
  
       then	
  get	
  online	
  and	
  write	
  a	
  paragraph	
  about	
  what	
  we’d	
  read,	
  focusing	
  our	
  
       comments	
  on	
  the	
  specific	
  course	
  aims	
  that	
  my	
  professor	
  had	
  created	
  for	
  the	
  class.	
  	
  
       We	
  would	
  then	
  go	
  to	
  class	
  where	
  my	
  professor	
  would	
  note	
  the	
  ways	
  in	
  which	
  we’d	
  
       covered	
  the	
  material	
  well	
  and	
  he’d	
  teach	
  anything	
  we	
  missed	
  as	
  well	
  as	
  anything	
  
       else	
  he	
  wanted	
  us	
  to	
  know.	
  This	
  way	
  of	
  conduc<ng	
  class	
  was	
  effec<ve	
  because:	
  
1.  We	
  were	
  socially	
  mo<vated	
  to	
  complete	
  the	
  reading	
  and	
  	
  contribute	
  to	
  the	
  online	
  
       discussion.	
  
2.  We	
  didn’t	
  spend	
  class	
  <me	
  going	
  over	
  that	
  which	
  we	
  already	
  understood.	
  
3.  We	
  were	
  able	
  to	
  benefit	
  from	
  insights	
  from	
  peers	
  who	
  generally	
  don’t	
  par<cipate	
  
       in	
  class	
  discussion.	
  
4.	
  We	
  all	
  learned	
  to	
  focus	
  the	
  vast	
  amount	
  of	
  reading	
  required	
  for	
  such	
  a	
  course	
  to	
  the	
  
       specific	
  course	
  aims	
  of	
  our	
  professor.	
  
5.	
  Through	
  contribu<ons	
  from	
  our	
  classmates,	
  we	
  understood	
  how	
  each	
  dis<nct	
  text	
  
       related	
  to	
  the	
  others	
  and	
  to	
  the	
  class	
  focus,	
  and	
  so	
  on.”	
  
Facebook’s	
  not	
  going	
  away…	
  
                                         	
  
• hMp://www.kenburbary.com/2011/03/
  facebook-­‐demographics-­‐revisited-­‐2011-­‐
  sta<s<cs-­‐2/	
  -­‐	
  average	
  facebook	
  users:	
  
  130 friends on the site
  Sends 8 friend requests per month
  Spends an average 15 hours and 33 minutes on Facebook per month
  Visits the site 40 times per month
  Spends 23 minutes (23:20 to be precise) on each visit
  Connected to 80 community pages, groups and events
  Creates 90 pieces of content each month
  200 million people access Facebook via a mobile device each day
  More than 30 billion pieces of content are shared each day
  Users that access Facebook on mobile devices are twice as active on Facebook
  compared to non-mobile users
  Facebook generates a staggering 770 billion page views per month
There’s	
  money	
  out	
  there	
  
•  The	
  Gates	
  Founda<on	
  has	
  invested	
  $2m	
  in	
  a	
  special	
  Facebook	
  
   app	
  for	
  educa<on	
  hMp://blog.inigral.com/gates-­‐founda<on-­‐
   invests-­‐in-­‐inigral/	
  	
  
•  May	
  24	
  2011	
  Rupert	
  Murdoch	
  describes	
  educa<on	
  in	
  the	
  
   Financial	
  Times	
  	
  as	
  the	
  “last	
  holdout	
  from	
  the	
  digital	
  
   revolu<on”	
  and	
  buys	
  a	
  company	
  that	
  tracks	
  student	
  progress.	
  
•  Blackboard	
  and	
  other	
  VLEs	
  race	
  to	
  improve	
  their	
  mobile/
   smartphone	
  access.	
  	
  
•  Pearson	
  and	
  McGraw-­‐Hill	
  move	
  into	
  e-­‐textbooks…	
  
•  Social	
  media	
  plajorms	
  may	
  end	
  up	
  cheaper	
  than	
  Blackboard…                	
  
•  And	
  yet	
  the	
  figures	
  s<ll	
  show	
  that	
  online	
  courses	
  have	
  a	
  50%	
  
   success	
  rate	
  compared	
  to	
  70-­‐85%	
  for	
  face	
  to	
  face/blended.	
  	
  
Facebook	
  hands-­‐on	
  
•  We	
  need	
  the	
  techies	
  to	
  help	
  the	
  non-­‐techies	
  set	
  up	
  their	
  
   accounts	
  (but	
  it’s	
  not	
  compulsory!)	
  
•  SKIP	
  the	
  op<ons	
  where	
  it	
  asks	
  you	
  to	
  find	
  friends!	
  You	
  can	
  do	
  
   this	
  yourself	
  later.	
  Don’t	
  let	
  it	
  “scrape”	
  all	
  your	
  friends’	
  email	
  
   addresses.	
  
•  You’ll	
  need	
  to	
  log	
  in	
  to	
  the	
  email	
  account	
  you	
  specified	
  to	
  
   confirm	
  the	
  account	
  
•  Once	
  it’s	
  all	
  up	
  and	
  ready	
  you	
  should	
  choose	
  to	
  use	
  a	
  secure	
  
   connec<on	
  by	
  default	
  (hMps)	
  –	
  I	
  can	
  send	
  around	
  a	
  Jing	
  about	
  
   this,	
  don’t	
  worry	
  about	
  it	
  now,	
  but	
  it’s	
  on	
  your	
  account	
  
   se•ngs.	
  
• hMp://www.youtube.com/watch?
  v=OdQhZy1xouI	
  	
  
Five	
  important	
  things
                                            	
  
•  Personal	
  profiles	
  for	
  people	
  (your	
  own	
  account)	
  
•  Business	
  or	
  community	
  pages	
  for	
  organisa<ons	
  (eg	
  Boole	
  
   library,	
  Coca	
  Cola,	
  Midleton	
  <dy	
  towns	
  
•  Groups	
  –	
  for	
  discussion	
  –	
  can	
  be	
  closed	
  or	
  open	
  
•  Privacy	
  –	
  you	
  can	
  control	
  it	
  to	
  great	
  precision.	
  You	
  just	
  have	
  to	
  
   actually	
  do	
  that,	
  don’t	
  leave	
  it	
  at	
  the	
  default	
  se•ngs.	
  hMp://
   www.ny<mes.com/external/readwriteweb/
   2010/01/20/20readwriteweb-­‐the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐
   user-­‐should-­‐c-­‐29287.html?src=me&ref=technology	
  
•  You	
  need	
  to	
  get	
  good	
  at	
  se•ng	
  up	
  secure	
  passwords	
  and	
  
   changing	
  them.	
  If	
  you	
  can’t	
  remember	
  passwords	
  choose	
  two	
  
   memorable	
  words,	
  at	
  least	
  one	
  character	
  in	
  upper	
  case,	
  and	
  
   join	
  them	
  with	
  a	
  number	
  and	
  a	
  punctua<on	
  eg	
  
   Printer87%paper	
  
OFFLINE WORLD
                            Ann’s
       Ann’s                Alumni
 Ex work colleagues


                      ANN




Ann’s                         Ann’s
Family                       Students
ONLINE WORLD
                                         Ann’s
      Ann’s                              Alumni
Ex work colleagues

                      Ann Online




  Ann’s                                    Ann’s
  Family                                  Students




               Plymouth video: http://
               www.youtube.com/
               watch?
               v=Ki9kD8ZDuAo&feature
               =player_embedded
Useful	
  facebook	
  stuff	
  
•  Friends,	
  newsfeed,	
  messages,	
  chat	
  
•  You	
  can	
  block	
  people	
  (Accounts-­‐>Privacy	
  se•ngs	
  see	
  block	
  
   lists	
  at	
  boMom)	
  or	
  you	
  can	
  just	
  choose	
  not	
  to	
  respond	
  to	
  their	
  
   friend	
  request.	
  They	
  won't	
  know	
  that	
  you	
  haven't...	
  
•  You	
  can	
  stop	
  them	
  pos<ng	
  on	
  your	
  wall.	
  
•  You	
  can	
  hide	
  their	
  mul<tudinous	
  Farmville	
  posts	
  
•  Don't	
  friend	
  people	
  you	
  don't	
  know	
  unless	
  you	
  have	
  a	
  mutual	
  
   trusted	
  friend	
  and	
  you	
  need	
  to	
  be	
  in	
  touch	
  online.	
  	
  
•  You	
  do	
  not	
  have	
  to	
  make	
  your	
  personal	
  data	
  available	
  to	
  	
  
   students	
  to	
  use	
  Facebook	
  with	
  them.	
  	
  	
  
Privacy	
  se•ngs
                                      	
  
• hMp://www.ny<mes.com/external/
  readwriteweb/2010/01/20/20readwriteweb-­‐
  the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐user-­‐should-­‐
  c-­‐29287.html?src=me&ref=technology	
  
• If	
  you’re	
  using	
  facebook	
  you	
  should	
  review	
  
  this	
  ar<cle	
  in	
  your	
  own	
  <me	
  and	
  go	
  through	
  all
                                                                          	
  
  the	
  privacy	
  se•ngs	
  un<l	
  you	
  have	
  what	
  you	
  
  are	
  happy	
  with.	
  
• Finding	
  friends	
  without	
  invading	
  their	
  privacy	
  
  hMp://screencast.com/t/pVusYBGysyzF	
  
Everyone	
  should	
  please:
                                         	
  
•    1.	
  Make	
  a	
  status	
  update	
  on	
  facebook	
  
•    2.	
  Find	
  and	
  “friend”	
  at	
  least	
  one	
  of	
  your	
  colleagues	
  and/or	
  me	
  
•    3.	
  Use	
  the	
  chat	
  facility	
  with	
  the	
  person	
  that	
  you’ve	
  friended	
  
•    That	
  should	
  wreck	
  the	
  network	
  speed!	
  
                            2

                                         1




                    3
Pages	
  –	
  for	
  organisa<ons
                                               	
  
•  Useful	
  for	
  announcements	
  –	
  once	
  someone	
  “likes”	
  your	
  page,	
  
   your	
  status	
  updates	
  appear	
  in	
  their	
  news	
  feed.	
  
•  What	
  sort	
  of	
  things	
  could	
  the	
  library	
  put	
  on	
  its	
  Facebook	
  page	
  
   to	
  increase	
  its	
  172	
  likes?(you	
  might	
  “like”	
  the	
  page	
  if	
  you	
  
   haven't	
  already?)	
  hMps://www.facebook.com/pages/
   University-­‐College-­‐Cork-­‐Library	
  
•  Good	
  example:	
  search	
  Manchester	
  Library	
  on	
  facebook	
  
   hMps://www.facebook.com/manchesterlibraries?sk=wall	
  	
  
•  Once	
  you	
  have	
  a	
  page	
  with	
  likes,	
  you	
  can	
  use	
  facebook	
  
   insights	
  to	
  find	
  out	
  about	
  your	
  fans,	
  and	
  what	
  sort	
  of	
  posts	
  
   they	
  like	
  {ballindenisk	
  example}	
  
Lists	
  –	
  fine	
  control	
  of	
  your	
  friends
                                                         	
  
•  It’s	
  possible	
  to	
  use	
  lists	
  to	
  friend	
  the	
  students	
  but	
  put	
  them	
  on	
  
   to	
  a	
  list	
  that	
  doesn't	
  have	
  access	
  to	
  your	
  personal	
  data.	
  hMp://
   theedublogger.com/2011/05/11/the-­‐why-­‐and-­‐how-­‐of-­‐using-­‐
   facebook-­‐for-­‐educators-­‐no-­‐need-­‐to-­‐be-­‐friends-­‐at-­‐all/	
  
•  The	
  down	
  side	
  is	
  it	
  takes	
  <me,	
  so	
  few	
  people	
  are	
  organised	
  
   enough	
  to	
  use	
  lists.	
  	
  
•  But	
  lists	
  are	
  great	
  for	
  controlling	
  people	
  with	
  behavioral	
  
   issues.	
  Here’s	
  a	
  Jing	
  about	
  how	
  to	
  set	
  up	
  limited	
  profiles	
  for	
  a	
  
   person	
  so	
  they	
  can’t	
  spam/troll	
  your	
  page:	
  hMp://
   www.screencast.com/users/ImogenBer<n/folders/Jing/
   media/edff3e90-­‐b8be-­‐4edc-­‐87d5-­‐ff4b7babe6b3	
  	
  
•  You	
  can	
  create	
  posts	
  that	
  only	
  go	
  to	
  a	
  par<cular	
  list.	
  This	
  
   works	
  well	
  for	
  announcements,	
  events	
  etc.	
  
Closed	
  groups
                                               	
  
•  Example:	
  UCC	
  New	
  Media	
  (	
  just	
  ask	
  to	
  join	
  this	
  group)	
  
•  Send	
  someone	
  email	
  with	
  an	
  invita<on	
  to	
  a	
  group.	
  They	
  click	
  
   to	
  request	
  membership,	
  you	
  approve	
  them.	
  No	
  friending	
  
   required	
  -­‐	
  good	
  op<on	
  for	
  academic	
  discussion/peer	
  support	
  
   use	
  
You’ve	
  built	
  it	
  –	
  will	
  they	
  come?	
  
•    When	
  you	
  post	
  include	
  a	
  call	
  to	
  ac<on	
  or	
  ques<on	
  
•    Keep	
  it	
  short	
  (80	
  chars!)	
  
•    Post	
  once	
  every	
  2-­‐3	
  days	
  but	
  do	
  it	
  regularly	
  
•    Avoid	
  URL	
  shorteners	
  although	
  these	
  allow	
  you	
  to	
  track	
  who's	
  
     clicking	
  because	
  they	
  mask	
  the	
  des<na<on	
  and	
  make	
  people	
  
     suspicious	
  
•    Post	
  early	
  in	
  the	
  mornings	
  (you	
  can	
  schedule	
  it	
  beforehand	
  
     using	
  eg	
  Hootsuite)	
  
•    Post	
  on	
  Thursdays	
  and	
  Fridays	
  not	
  Saturdays.	
  
•    Images	
  >	
  Video	
  >	
  text	
  only.	
  Short	
  sound	
  files	
  (audioboo)	
  can	
  
     be	
  good	
  too.	
  
•    Keep	
  it	
  in	
  the	
  news	
  feed	
  -­‐	
  no	
  need	
  for	
  fancy	
  apps	
  –	
  80%	
  of	
  
     responses	
  to	
  posts	
  are	
  direct	
  from	
  the	
  newsfeed.	
  
Quick	
  anonymous	
  poll:	
    	
  
should	
  facebook	
  be	
  banned	
  in	
  UCC?	
  
• hMp://www.surveymonkey.com/s/TR98QCW	
  

Please	
  go	
  to	
  this	
  URL	
  and	
  fill	
  in	
  the	
  survey	
  
25%	
  of	
  students	
  have	
  smartphones
                                           	
  
•  The	
  phones	
  read	
  barcodes:	
  hMp://www.youtube.com/watch?
   v=Q6w-­‐ktXcVvY	
  	
  	
  
•  They	
  have	
  GPS,	
  compasses	
  and	
  accelerometers	
  –	
  they	
  know	
  where	
  
   they	
  are	
  hMp://www.youtube.com/watch?
   v=FZC8kKVeSbg&feature=related	
  
•  [Did	
  you	
  know	
  UCC	
  has	
  an	
  interac<ve	
  panorama	
  map?	
  hMp://
   www.ucc.ie/virtualtour/	
  and	
  is	
  planning	
  RFID	
  tagged	
  routes	
  for	
  
   disabled	
  students?]	
  	
  	
  
•  Lots	
  of	
  library	
  examples	
  of	
  apps	
  here:	
  hMp://www.libsuccess.org/
   index.php?<tle=Library_Success%3A_A_Best_Prac<ces_Wiki	
  
•  Now	
  you	
  can	
  add	
  GIS	
  layers	
  to	
  smartphone	
  applica<ons	
  and	
  make	
  
   the	
  real	
  world	
  "clickable"?	
  How	
  about	
  this	
  augmented	
  reality	
  app	
  
   next	
  <me	
  you're	
  looking	
  for	
  a	
  tube	
  sta<on	
  in	
  London?	
  hMp://
   www.youtube.com/watch?v=U2uH-­‐jrsSxs&feature=related	
  
How	
  can	
  libraries	
  use	
  smartphones/tablets?	
  
•  Create	
  treasure	
  hunts	
  to	
  teach	
  procedures/induc<on	
  where	
  users	
  
   snap	
  QR	
  [But	
  don’t	
  go	
  mad	
  on	
  QR	
  –	
  it’s	
  about	
  to	
  be	
  made	
  
   obsolete	
  by	
  your	
  phone	
  being	
  able	
  to	
  iden<fy	
  real	
  world	
  objects	
  
   such	
  as	
  coke	
  cans	
  and	
  faces	
  –	
  Google	
  Mobilistar/Layar	
  ]	
  	
  
•  iPads	
  for	
  virtual	
  reference	
  event:	
  hMps://www.facebook.com/
   event.php?eid=176772352378607	
  	
  	
  
•  Check	
  out	
  this	
  wiki	
  hMp://www.libsuccess.org/index.php?<tle=M-­‐
   Libraries	
  	
  
•  Making	
  OPAC	
  etc	
  available	
  on	
  mobile	
  is	
  not	
  trivial:	
  “Although	
  
   greater	
  numbers	
  of	
  students	
  were	
  carrying	
  Smartphones,	
  usage	
  
   of	
  the	
  mobile	
  interface	
  grew	
  very	
  slowly	
  during	
  the	
  year.	
  
   Anecdotal	
  reports	
  indicated	
  users	
  faced	
  challenges	
  with	
  the	
  
   authen<ca<on,	
  linking	
  and	
  hos<ng	
  systems…	
  Unfortunately	
  many	
  
   of	
  these	
  systems	
  are	
  not	
  mobile	
  friendly	
  and	
  some	
  require	
  
   significant	
  work.”	
  A	
  bad	
  app	
  is	
  worse	
  than	
  no	
  app!	
  
Discussion	
  
•  5	
  mins:	
  discuss	
  with	
  the	
  person	
  next	
  to	
  you	
  something	
  that	
  
   could	
  be	
  done	
  with	
  handheld	
  technology	
  or	
  social	
  media	
  that	
  
   would	
  make	
  your	
  own	
  working	
  life	
  easier	
  
•  It	
  might	
  be	
  something	
  really	
  straighjorward	
  like	
  Google	
  
   calendar	
  reminders	
  that	
  automa<cally	
  bleep	
  your	
  phone	
  
   when	
  you	
  aren’t	
  at	
  your	
  computer.	
  
•  From	
  induc<on	
  to	
  fines,	
  how	
  could	
  you	
  reduce	
  drudgery	
  and	
  
   increase	
  crea<vity	
  in	
  your	
  work	
  by	
  ge•ng	
  all	
  this	
  technology	
  
   to	
  work	
  for	
  you?	
  	
  
•  Write	
  down	
  any	
  ideas	
  and	
  then	
  we’ll	
  shout	
  out	
  the	
  various	
  
   ideas	
  a…erwards	
  and	
  see	
  which	
  ones	
  get	
  your	
  votes…	
  
•  Previously	
  suggested:	
  boilerpla<ng	
  sec<ons	
  of	
  presenta<ons	
  
   using	
  insert-­‐hyperlink,	
  mul<media	
  training	
  materials	
  on	
  
   prin<ng	
  for	
  students,	
  and	
  on	
  third	
  party	
  copyright	
  issues	
  
TwiMer
                               	
  




Go to www.twitter.com and sign up if you haven’t already
What do you know about twitter?
TwiMer	
  1	
  
•  TwiMer	
  is	
  informa<on	
  networking	
  /microblogging	
  where	
  you	
  
   send	
  and	
  receive	
  ‘tweets’	
  
•  Tweets	
  are	
  only	
  140	
  characters	
  in	
  length	
  like	
  SMS	
  messages	
  
•  You	
  can	
  just	
  follow…	
  and	
  get	
  info	
  on	
  what’s	
  happening	
  from	
  
   your	
  favourite	
  Tweeters	
  such	
  as	
  Stephen	
  Fry	
  or	
  Lady	
  Gaga.	
  
   Lots	
  of	
  people	
  just	
  listen	
  out,	
  and	
  don’t	
  post	
  any	
  tweets	
  
•  Record	
  a	
  tweet	
  (<140	
  chars)	
  and	
  give	
  your	
  twiMer	
  name	
  to	
  
   your	
  neighbour(s)	
  so	
  they	
  can	
  “follow”	
  you	
  and	
  see	
  your	
  
   tweet.	
  
•  Search	
  for	
  someone	
  you	
  are	
  interested	
  in	
  and	
  follow	
  them.	
  
TwiMer	
  2	
   	
  
•  Hashtags	
  are	
  a	
  way	
  of	
  tagging	
  a	
  tweet	
  so	
  that	
  a	
  conversa<on	
  
   can	
  be	
  tracked	
  -­‐	
  our	
  hashtag	
  for	
  class	
  tweets	
  is	
  	
  #boolesocmed	
  
   –	
  you	
  don’t	
  have	
  to	
  register,	
  just	
  use	
  it…	
  enter	
  it	
  in	
  the	
  search	
  
   box	
  and	
  you’ll	
  see	
  all	
  tweets	
  that	
  have	
  used	
  it	
  
•  Create	
  another	
  tweet	
  including	
  this	
  #boolesocmed	
  hashtag	
  
   followed	
  by	
  your	
  new	
  technology	
  use	
  idea.	
  Search	
  again.	
  See?	
  
   Or	
  try	
  searching	
  #obamavisit	
  	
  
•  Other	
  useful	
  func<ons	
  	
  
      –  Searching	
  for	
  people	
  –	
  you	
  can	
  use	
  their	
  email	
  address	
  
      –  RT	
  (retwee<ng)	
  repeats	
  a	
  message	
  you	
  like	
  to	
  all	
  your	
  followers	
  	
  
      –  @twiMername	
  to	
  “men<on”	
  someone	
  they	
  can	
  see	
  you	
  were	
  
         talking	
  about	
  them	
  	
  
      –  direct	
  messages	
  (ie	
  not	
  public)	
  d	
  imogenber<n	
  something	
  
         scandalous…	
  
      –  Following	
  back	
  is	
  polite	
  –	
  but	
  beware	
  spammers	
  	
  
More	
  clever	
  stuff	
  with	
  twiMer
                                                    	
  
•  hMp://twapperkeeper.com/	
  -­‐	
  archiving	
  
•  Customer	
  service	
  eg	
  @O2CareIRL	
  @Blacknight	
  
•  The	
  failwhale…	
  anyone	
  know	
  what	
  this	
  is?	
  
•  On	
  Monday	
  evenings	
  people	
  involved	
  in	
  teaching	
  and	
  
   learning	
  in	
  Ireland	
  at	
  all	
  levels	
  contributed	
  to	
  
   #edcha<e	
  so	
  you	
  can	
  try	
  following	
  that	
  hashtag	
  tonight    	
  
   to	
  get	
  an	
  idea	
  if	
  you	
  like.	
  
•  Lots	
  of	
  people	
  follow	
  twiMer	
  feeds	
  related	
  to	
  current	
  
   affairs	
  programs	
  like	
  prime<me	
  while	
  watching	
  telly	
  -­‐	
  
   this	
  is	
  known	
  as	
  the	
  "second	
  screen"	
  phenomenon.	
  
•  hMp://www.sminorgs.net/2011/03/unlucky-­‐13-­‐twiMer-­‐
   worst-­‐prac<ces-­‐for-­‐rookies-­‐and-­‐others-­‐to-­‐avoid.html	
  	
  
TwiMer	
  in	
  educa<on	
  
•  "Third	
  and	
  most	
  prac<cally,	
  for	
  both	
  my	
  students	
  and	
  me,	
  
   TwiMer	
  simplifies	
  course	
  management	
  by	
  replacing	
  at	
  least	
  
   three	
  classroom	
  technologies.	
  TwiMer	
  replaces	
  the	
  class	
  
   listserv	
  (or	
  course	
  blog,	
  Blackboard,	
  or	
  discussion	
  group)	
  for	
  
   our	
  outside-­‐the-­‐classroom	
  discussions	
  and	
  resource	
  sharing.	
  
   TwiMer	
  replaces	
  e-­‐mail	
  announcements	
  for	
  new	
  readings,	
  
   loca<on	
  changes,	
  and	
  relevant	
  happenings	
  around	
  the	
  city.	
  
   And	
  TwiMer	
  replaces	
  the	
  cardboard	
  box	
  I	
  used	
  to	
  bring	
  to	
  class	
  
   to	
  collect	
  papers	
  and	
  other	
  assignments.	
  Now	
  my	
  students	
  
   post	
  tweets	
  with	
  links	
  to	
  their	
  work.”	
  
•  By	
  the	
  way,	
  why	
  might	
  you	
  want	
  to	
  use	
  a	
  URL	
  shortener	
  like	
  
   bit.ly	
  with	
  twiMer?	
  
•  Hands	
  up,	
  who	
  thinks	
  twiMer	
  should	
  be	
  banned?	
  
Social	
  bookmarking:	
  the	
  librarian’s	
  friend	
  
•  You	
  can	
  find	
  all	
  the	
  websites	
  I’ve	
  used	
  today	
  on	
  delicious	
  –	
  
   hMp://www.delicious.com/imogenber<n/library	
  
•  Can	
  anyone	
  give	
  me	
  a	
  search	
  term	
  or	
  a	
  website	
  they	
  think	
  is	
  
   relevant	
  to	
  what	
  we’ve	
  discussed	
  today	
  and	
  we’ll	
  tag	
  it?	
  
•  Simples	
  enough	
  not	
  to	
  get	
  in	
  the	
  way	
  …	
  that’s	
  why	
  delicious	
  is	
  in	
  
   my	
  view	
  the	
  best	
  of	
  the	
  bookmarking	
  tools.	
  
•  Think	
  it’s	
  no	
  different	
  to	
  your	
  browser	
  bookmarks?	
  But	
  look,	
  I	
  
   can	
  see	
  Damien	
  Mulley’s	
  5000	
  plus	
  links	
  by	
  going	
  to	
  People,	
  and	
  
   other	
  people	
  can	
  see	
  mine	
  –	
  that’s	
  the	
  social	
  bit.	
  
•  Yet	
  delicious	
  is	
  an	
  example	
  of	
  a	
  big	
  problem	
  with	
  social	
  media	
  –	
  
   free	
  is	
  not	
  forever,	
  and	
  then	
  who	
  owns	
  the	
  data?	
  What	
  happens	
  
   when	
  the	
  company	
  is	
  sold/goes	
  bust/has	
  a	
  technical	
  problem?	
  
•  Bookmark	
  this:	
  Gerry	
  McKiernan	
  on	
  m-­‐libraries	
  hMp://mobile-­‐
   libraries.blogspot.com/2010/06/2010-­‐top-­‐ten-­‐trends-­‐in-­‐
   academic.html	
  	
  
What	
  will	
  make	
  it	
  succeed?	
  
• Knowing	
  your	
  audience(s)	
  
• Structured,	
  dedicated	
  <me	
  from	
  someone	
  
  who	
  is	
  interested	
  
• Checking	
  analy<cs	
  to	
  see	
  what’s	
  working	
  
• Opening	
  up	
  to	
  user	
  ideas	
  and	
  input	
  –	
  
  crowdsourcing	
  
• Regular	
  rela<onship	
  and	
  interac<on	
  with	
  the	
  
  users	
  
• Not	
  ignoring	
  the	
  downsides	
  –	
  privacy,	
  security,	
  
  data	
  protec<on	
  and	
  ACCESSIBILITY…	
  
Final	
  survey	
  and	
  further	
  viewing	
  
•  Link	
  to	
  survey	
  here:	
  hMp://www.surveymonkey.com/s/
   THR9HXG	
  	
  
•  [Further	
  extension	
  viewing	
  about	
  the	
  recent	
  educa<onal	
  
   theory	
  “connec<vism”,	
  and	
  the	
  “gamifica<on”	
  of	
  educa<on	
  
•  h"p://www.youtube.com/watch?v=XwM4ieFOotA	
  
•  h"p://www.pbs.org/teachers/digitallearners/watch/	
  
•  h"p://www.ted.com/talks/
   jane_mcgonigal_gaming_can_make_a_be"er_world.html	
  
•  h"p://www.youtube.com/watch?
   v=zDZFcDGpL4U&feature=player_embedded	
  
•  h"p://video.pbs.org/video/1767466213/	
  
•  Library	
  success	
  wiki:	
  h"p://www.libsuccess.org/index.php?
   Stle=Library_Success:_A_Best_PracSces_Wiki	
  	
  ]	
  

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Librarysocmed2

  • 1. Social  media:  fad  or  future?   You could have booked online for this using eventbrite.com – free! Scan attendee tickets on an iphone. Connect to facebook event. Print namebadges etc. http://socialmediafadorfuture.eventbrite.com/
  • 2. …  and  sent  info  to  your  PC  and  phone   I’ve deliberately set this late to 9.15. We’ll see if my phone reminds me then… Google already emailed me at 5 am to remind me of this session. One click is all it took….
  • 3. What’s  your  opinion  on  this  quote?   •  “the  current  genera<on  of  students  are  digitally   confident  -­‐  they'll  have  a  go  -­‐  but  not  digitally   competent”   •  Are  you  yourself  digitally  confident  –  or  competent?   Anybody not seen this rather lovely 2 minute Youtube on medieval technical support? http://www.youtube.com/watch? v=0Cd7Bsp3dDo Is  social  media  any  different  to  eg  laser  discs,  the  AV   wave?  Maybe  we  can  just  wait  for  it  go  away?  
  • 4. Doing  social  media  so  it  maMers   •  “When  a  library  involves  itself   in  social  media,  it  first  and   foremost  has  to  understand   that  it’s  going  to  be  expected   to  interact.  To  do  otherwise  is   to  fail.  […]  By  failing  to   par<cipate  in  conversa<ons   and  rela<onships,  the  library  is   essen<ally  declaring  that  it  will   Review: “Her successful use of social simply  maintain  its  tradi<onal   media in a campaign to prevent a fifty percent funding cut for Ohio public role  as    a  depository  of   libraries gives her unique credibility knowledge.”   when talking about how to use social media effectively."
  • 5. So  hands  up….   •  Who  uses  facebook?   •  Who  uses  twiMer?   •  Who  uses  YouTube?   •  Who  uses  LinkedIn?   •  Who  uses  Flickr?   •  Do  you  feel  you  are  digitally  confident?   •  Do  you  feel  you  are  digitally  competent?  If  so  please  put  your   hand  on  your  heart…   •  Please  feel  free  to  facebook  or  google  your  way  through  this   session  and  to  interrupt  with  ques<ons  whenever  you  have   them….  
  • 6. Two  hours  =  not  enough   •  You’ll  be  emailed  a  link  to  dropbox,  a  shared   If you use dropbox on the folder  in  the  “cloud”  storing  slides  and  links   UCC network you •  Send  ques<ons  by  email  or  text  and  I  will   must turn off lansync or gladly  answer  you  directly  i.ber<n@ucc.ie  or   Network 087  2655261   Operations will do this to me: •  TwiMer  users:  ask  a  ques<on  or  make  a   comments  with  the  hashtag  #boolesocmed   •  I  will  happily  create  liMle  “how-­‐to”  videos   using  Jing  (like  Cap<vate  but  free  and  faster,     for  <5  min  videos),  and  upload  them  to   Youtube  for  you  if  I  know  what  it  is  you  are   trying  to  achieve   How to turn it off: •  So…  don’t  feel  you  need  to  write  a  lot  of   http:// www.youtube.com/ notes.  Ask  ques<ons,  create  knowledge   watch? together  and  have  fun!   v=ykUUV8e_w1k
  • 7. What  we’re  covering   • What  is  social  media  and  why  bother?   • Facebook   • Smartphones  and  geoloca<on   • TwiMer   • Social  bookmarking   • Some  of  the  pijalls   • Give  me  5-­‐10  mins  speed-­‐read  to  tell  you  why   I  think  you  need  to  know  this,  then  it’s  hands   on,  slow  down,  have  a  go…    
  • 8. What  is  social  media?   •  "a  group  of  Internet-­‐based  applica<ons  that  build  on  the   ideological  and  technological  founda<ons  of  Web  2.0,  which   allows  the  crea<on  and  exchange  of  user-­‐generated  content.”     Kaplan,  Andreas  M.;  Michael  Haenlein  (2010).  "Users  of  the   world,  unite!  The  challenges  and  opportuni<es  of  Social   Media".  Business  Horizons  53  (1):  59–68.  doi:10.1016/ j.bushor.2009.09.003.  ISSN  0007-­‐6813.  hMp:// www.sciencedirect.com/science/ar<cle/ B6W45-­‐4XFF2S0-­‐1/2/600db1bd6e0c9903c744aaf34b0b12e1.   Retrieved  2010-­‐09-­‐15.   •  Examples:  collabora<ve  projects,  blogs,  content  communi<es,   social  networking  sites,  virtual  game  worlds,  and  virtual  social   worlds.    
  • 9. Rolled  into  one:  video  from  KSU   • hMp://www.youtube.com/watch? v=dGCJ46vyR9o  “A  vision  of  students  today”  –   crowdsourced  by  ethnography  students  
  • 10. So:  what  now  that  "stuff”  is  all  on  the  Internet?     •  From  Eli  Neiberger  of  Ann  Arbor  District     Library    “ulotrichous”  on  YouTube   •  Libraries  are  invested  in  “the  value  of  the     local  copy”  but  now  you  can  download     anything  anywhere,  the  circula<ng  collec<on  is  outmoded…   •  Shortly,  a  library  user  will  be  as  likely  to  search  for  informa<on   on  a  mobile  phone,  tablet  or  handheld  gaming  device,  as  on  a   fixed  PC  or  in  the  physical  library.   •  And  now  everyone’s  a  publisher  –  so  libraries  can  be  a   plajorm  and    help  with  produc<on  tools,  event  venues,   repositories   •  What  now?  Teach  digital/  informa<on  literacy/ci<zenship?   Crea<vity/learning  how  to  learn/Collabora<on/teamwork?     •  Imogen  thinks:  whatever  transpires,  this  needs  community   and  rela<onships  to  engage  users…  thus  back  to  social  media…  
  • 11. Student  views  on  technology  (US  data)     http://chronicle.com/article/Info-Tech-on-Campuses/127405/
  • 12. The  ballpark  figures  (more  stats  porn)   •  85%  of  students  have  laptops   •  25%  have  smartphones   •  hMp://blog.nielsen.com/nielsenwire/consumer/smartphones-­‐to-­‐ overtake-­‐feature-­‐phones-­‐in-­‐u-­‐s-­‐by-­‐2011/   •  Users  now  spend  3X  as  much  online  <me  on  facebook  as  with   their  email   •  But  only  about  12%  of  lecturers,  even  in  the  US,  use  facebook   with  their  students.     •  How  many  users  in  Ireland?  hMp://blog.neworld.com/2011/irish-­‐ social-­‐media-­‐sta<s<cs-­‐may-­‐2011/  10%  on  twiMer,  49%  facebook     •  Google  Chrome  laptops:  $20/month  for  replaceable  hardware  to   educa<on  ins<tu<ons  offer  starts  on  June  15th  
  • 13. Chicago  YouMedia  centres   http://www.youtube.com/watch?v=gxWnH3uI-tQ or nearer to home – CIT’s new learning resource centre going up next year…
  • 14. Michigan  State  Hi-­‐tech  rooms   http://www.youtube.com/watch?v=gxWnH3uI-tQ
  • 15. NYPL  Finding  the  future  game   500  patrons  overnight  –  QR  codes  treasurehunt  for  artefacts,  100   stories  about  how  they  inform  views  of  the  future  -­‐>  1  book   hMp://www.youtube.com/watch?v=NTAIBv-­‐oVYk  2mins  15    
  • 16. Social  media  can  be  used  for  HE   •  hMp://www.emergingedtech.com/2010/08/facebook-­‐as-­‐an-­‐instruc<onal-­‐ technology-­‐tool/  :  comment  from  student  Kristen  Nicole  Carden:   •  “In  my  Bri<sh  Literary  History  course  last  winter  semester,  my  professor  created  a   class  facebook  group  which  we  all  joined.    We’d  finish  our  reading  for  class  and   then  get  online  and  write  a  paragraph  about  what  we’d  read,  focusing  our   comments  on  the  specific  course  aims  that  my  professor  had  created  for  the  class.     We  would  then  go  to  class  where  my  professor  would  note  the  ways  in  which  we’d   covered  the  material  well  and  he’d  teach  anything  we  missed  as  well  as  anything   else  he  wanted  us  to  know.  This  way  of  conduc<ng  class  was  effec<ve  because:   1.  We  were  socially  mo<vated  to  complete  the  reading  and    contribute  to  the  online   discussion.   2.  We  didn’t  spend  class  <me  going  over  that  which  we  already  understood.   3.  We  were  able  to  benefit  from  insights  from  peers  who  generally  don’t  par<cipate   in  class  discussion.   4.  We  all  learned  to  focus  the  vast  amount  of  reading  required  for  such  a  course  to  the   specific  course  aims  of  our  professor.   5.  Through  contribu<ons  from  our  classmates,  we  understood  how  each  dis<nct  text   related  to  the  others  and  to  the  class  focus,  and  so  on.”  
  • 17. Facebook’s  not  going  away…     • hMp://www.kenburbary.com/2011/03/ facebook-­‐demographics-­‐revisited-­‐2011-­‐ sta<s<cs-­‐2/  -­‐  average  facebook  users:   130 friends on the site Sends 8 friend requests per month Spends an average 15 hours and 33 minutes on Facebook per month Visits the site 40 times per month Spends 23 minutes (23:20 to be precise) on each visit Connected to 80 community pages, groups and events Creates 90 pieces of content each month 200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users Facebook generates a staggering 770 billion page views per month
  • 18. There’s  money  out  there   •  The  Gates  Founda<on  has  invested  $2m  in  a  special  Facebook   app  for  educa<on  hMp://blog.inigral.com/gates-­‐founda<on-­‐ invests-­‐in-­‐inigral/     •  May  24  2011  Rupert  Murdoch  describes  educa<on  in  the   Financial  Times    as  the  “last  holdout  from  the  digital   revolu<on”  and  buys  a  company  that  tracks  student  progress.   •  Blackboard  and  other  VLEs  race  to  improve  their  mobile/ smartphone  access.     •  Pearson  and  McGraw-­‐Hill  move  into  e-­‐textbooks…   •  Social  media  plajorms  may  end  up  cheaper  than  Blackboard…   •  And  yet  the  figures  s<ll  show  that  online  courses  have  a  50%   success  rate  compared  to  70-­‐85%  for  face  to  face/blended.    
  • 19. Facebook  hands-­‐on   •  We  need  the  techies  to  help  the  non-­‐techies  set  up  their   accounts  (but  it’s  not  compulsory!)   •  SKIP  the  op<ons  where  it  asks  you  to  find  friends!  You  can  do   this  yourself  later.  Don’t  let  it  “scrape”  all  your  friends’  email   addresses.   •  You’ll  need  to  log  in  to  the  email  account  you  specified  to   confirm  the  account   •  Once  it’s  all  up  and  ready  you  should  choose  to  use  a  secure   connec<on  by  default  (hMps)  –  I  can  send  around  a  Jing  about   this,  don’t  worry  about  it  now,  but  it’s  on  your  account   se•ngs.   • hMp://www.youtube.com/watch? v=OdQhZy1xouI    
  • 20. Five  important  things   •  Personal  profiles  for  people  (your  own  account)   •  Business  or  community  pages  for  organisa<ons  (eg  Boole   library,  Coca  Cola,  Midleton  <dy  towns   •  Groups  –  for  discussion  –  can  be  closed  or  open   •  Privacy  –  you  can  control  it  to  great  precision.  You  just  have  to   actually  do  that,  don’t  leave  it  at  the  default  se•ngs.  hMp:// www.ny<mes.com/external/readwriteweb/ 2010/01/20/20readwriteweb-­‐the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐ user-­‐should-­‐c-­‐29287.html?src=me&ref=technology   •  You  need  to  get  good  at  se•ng  up  secure  passwords  and   changing  them.  If  you  can’t  remember  passwords  choose  two   memorable  words,  at  least  one  character  in  upper  case,  and   join  them  with  a  number  and  a  punctua<on  eg   Printer87%paper  
  • 21. OFFLINE WORLD Ann’s Ann’s Alumni Ex work colleagues ANN Ann’s Ann’s Family Students
  • 22. ONLINE WORLD Ann’s Ann’s Alumni Ex work colleagues Ann Online Ann’s Ann’s Family Students Plymouth video: http:// www.youtube.com/ watch? v=Ki9kD8ZDuAo&feature =player_embedded
  • 23. Useful  facebook  stuff   •  Friends,  newsfeed,  messages,  chat   •  You  can  block  people  (Accounts-­‐>Privacy  se•ngs  see  block   lists  at  boMom)  or  you  can  just  choose  not  to  respond  to  their   friend  request.  They  won't  know  that  you  haven't...   •  You  can  stop  them  pos<ng  on  your  wall.   •  You  can  hide  their  mul<tudinous  Farmville  posts   •  Don't  friend  people  you  don't  know  unless  you  have  a  mutual   trusted  friend  and  you  need  to  be  in  touch  online.     •  You  do  not  have  to  make  your  personal  data  available  to     students  to  use  Facebook  with  them.      
  • 24. Privacy  se•ngs   • hMp://www.ny<mes.com/external/ readwriteweb/2010/01/20/20readwriteweb-­‐ the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐user-­‐should-­‐ c-­‐29287.html?src=me&ref=technology   • If  you’re  using  facebook  you  should  review   this  ar<cle  in  your  own  <me  and  go  through  all   the  privacy  se•ngs  un<l  you  have  what  you   are  happy  with.   • Finding  friends  without  invading  their  privacy   hMp://screencast.com/t/pVusYBGysyzF  
  • 25. Everyone  should  please:   •  1.  Make  a  status  update  on  facebook   •  2.  Find  and  “friend”  at  least  one  of  your  colleagues  and/or  me   •  3.  Use  the  chat  facility  with  the  person  that  you’ve  friended   •  That  should  wreck  the  network  speed!   2 1 3
  • 26. Pages  –  for  organisa<ons   •  Useful  for  announcements  –  once  someone  “likes”  your  page,   your  status  updates  appear  in  their  news  feed.   •  What  sort  of  things  could  the  library  put  on  its  Facebook  page   to  increase  its  172  likes?(you  might  “like”  the  page  if  you   haven't  already?)  hMps://www.facebook.com/pages/ University-­‐College-­‐Cork-­‐Library   •  Good  example:  search  Manchester  Library  on  facebook   hMps://www.facebook.com/manchesterlibraries?sk=wall     •  Once  you  have  a  page  with  likes,  you  can  use  facebook   insights  to  find  out  about  your  fans,  and  what  sort  of  posts   they  like  {ballindenisk  example}  
  • 27. Lists  –  fine  control  of  your  friends   •  It’s  possible  to  use  lists  to  friend  the  students  but  put  them  on   to  a  list  that  doesn't  have  access  to  your  personal  data.  hMp:// theedublogger.com/2011/05/11/the-­‐why-­‐and-­‐how-­‐of-­‐using-­‐ facebook-­‐for-­‐educators-­‐no-­‐need-­‐to-­‐be-­‐friends-­‐at-­‐all/   •  The  down  side  is  it  takes  <me,  so  few  people  are  organised   enough  to  use  lists.     •  But  lists  are  great  for  controlling  people  with  behavioral   issues.  Here’s  a  Jing  about  how  to  set  up  limited  profiles  for  a   person  so  they  can’t  spam/troll  your  page:  hMp:// www.screencast.com/users/ImogenBer<n/folders/Jing/ media/edff3e90-­‐b8be-­‐4edc-­‐87d5-­‐ff4b7babe6b3     •  You  can  create  posts  that  only  go  to  a  par<cular  list.  This   works  well  for  announcements,  events  etc.  
  • 28. Closed  groups   •  Example:  UCC  New  Media  (  just  ask  to  join  this  group)   •  Send  someone  email  with  an  invita<on  to  a  group.  They  click   to  request  membership,  you  approve  them.  No  friending   required  -­‐  good  op<on  for  academic  discussion/peer  support   use  
  • 29. You’ve  built  it  –  will  they  come?   •  When  you  post  include  a  call  to  ac<on  or  ques<on   •  Keep  it  short  (80  chars!)   •  Post  once  every  2-­‐3  days  but  do  it  regularly   •  Avoid  URL  shorteners  although  these  allow  you  to  track  who's   clicking  because  they  mask  the  des<na<on  and  make  people   suspicious   •  Post  early  in  the  mornings  (you  can  schedule  it  beforehand   using  eg  Hootsuite)   •  Post  on  Thursdays  and  Fridays  not  Saturdays.   •  Images  >  Video  >  text  only.  Short  sound  files  (audioboo)  can   be  good  too.   •  Keep  it  in  the  news  feed  -­‐  no  need  for  fancy  apps  –  80%  of   responses  to  posts  are  direct  from  the  newsfeed.  
  • 30. Quick  anonymous  poll:     should  facebook  be  banned  in  UCC?   • hMp://www.surveymonkey.com/s/TR98QCW   Please  go  to  this  URL  and  fill  in  the  survey  
  • 31. 25%  of  students  have  smartphones   •  The  phones  read  barcodes:  hMp://www.youtube.com/watch? v=Q6w-­‐ktXcVvY       •  They  have  GPS,  compasses  and  accelerometers  –  they  know  where   they  are  hMp://www.youtube.com/watch? v=FZC8kKVeSbg&feature=related   •  [Did  you  know  UCC  has  an  interac<ve  panorama  map?  hMp:// www.ucc.ie/virtualtour/  and  is  planning  RFID  tagged  routes  for   disabled  students?]       •  Lots  of  library  examples  of  apps  here:  hMp://www.libsuccess.org/ index.php?<tle=Library_Success%3A_A_Best_Prac<ces_Wiki   •  Now  you  can  add  GIS  layers  to  smartphone  applica<ons  and  make   the  real  world  "clickable"?  How  about  this  augmented  reality  app   next  <me  you're  looking  for  a  tube  sta<on  in  London?  hMp:// www.youtube.com/watch?v=U2uH-­‐jrsSxs&feature=related  
  • 32. How  can  libraries  use  smartphones/tablets?   •  Create  treasure  hunts  to  teach  procedures/induc<on  where  users   snap  QR  [But  don’t  go  mad  on  QR  –  it’s  about  to  be  made   obsolete  by  your  phone  being  able  to  iden<fy  real  world  objects   such  as  coke  cans  and  faces  –  Google  Mobilistar/Layar  ]     •  iPads  for  virtual  reference  event:  hMps://www.facebook.com/ event.php?eid=176772352378607       •  Check  out  this  wiki  hMp://www.libsuccess.org/index.php?<tle=M-­‐ Libraries     •  Making  OPAC  etc  available  on  mobile  is  not  trivial:  “Although   greater  numbers  of  students  were  carrying  Smartphones,  usage   of  the  mobile  interface  grew  very  slowly  during  the  year.   Anecdotal  reports  indicated  users  faced  challenges  with  the   authen<ca<on,  linking  and  hos<ng  systems…  Unfortunately  many   of  these  systems  are  not  mobile  friendly  and  some  require   significant  work.”  A  bad  app  is  worse  than  no  app!  
  • 33. Discussion   •  5  mins:  discuss  with  the  person  next  to  you  something  that   could  be  done  with  handheld  technology  or  social  media  that   would  make  your  own  working  life  easier   •  It  might  be  something  really  straighjorward  like  Google   calendar  reminders  that  automa<cally  bleep  your  phone   when  you  aren’t  at  your  computer.   •  From  induc<on  to  fines,  how  could  you  reduce  drudgery  and   increase  crea<vity  in  your  work  by  ge•ng  all  this  technology   to  work  for  you?     •  Write  down  any  ideas  and  then  we’ll  shout  out  the  various   ideas  a…erwards  and  see  which  ones  get  your  votes…   •  Previously  suggested:  boilerpla<ng  sec<ons  of  presenta<ons   using  insert-­‐hyperlink,  mul<media  training  materials  on   prin<ng  for  students,  and  on  third  party  copyright  issues  
  • 34. TwiMer   Go to www.twitter.com and sign up if you haven’t already What do you know about twitter?
  • 35. TwiMer  1   •  TwiMer  is  informa<on  networking  /microblogging  where  you   send  and  receive  ‘tweets’   •  Tweets  are  only  140  characters  in  length  like  SMS  messages   •  You  can  just  follow…  and  get  info  on  what’s  happening  from   your  favourite  Tweeters  such  as  Stephen  Fry  or  Lady  Gaga.   Lots  of  people  just  listen  out,  and  don’t  post  any  tweets   •  Record  a  tweet  (<140  chars)  and  give  your  twiMer  name  to   your  neighbour(s)  so  they  can  “follow”  you  and  see  your   tweet.   •  Search  for  someone  you  are  interested  in  and  follow  them.  
  • 36. TwiMer  2     •  Hashtags  are  a  way  of  tagging  a  tweet  so  that  a  conversa<on   can  be  tracked  -­‐  our  hashtag  for  class  tweets  is    #boolesocmed   –  you  don’t  have  to  register,  just  use  it…  enter  it  in  the  search   box  and  you’ll  see  all  tweets  that  have  used  it   •  Create  another  tweet  including  this  #boolesocmed  hashtag   followed  by  your  new  technology  use  idea.  Search  again.  See?   Or  try  searching  #obamavisit     •  Other  useful  func<ons     –  Searching  for  people  –  you  can  use  their  email  address   –  RT  (retwee<ng)  repeats  a  message  you  like  to  all  your  followers     –  @twiMername  to  “men<on”  someone  they  can  see  you  were   talking  about  them     –  direct  messages  (ie  not  public)  d  imogenber<n  something   scandalous…   –  Following  back  is  polite  –  but  beware  spammers    
  • 37. More  clever  stuff  with  twiMer   •  hMp://twapperkeeper.com/  -­‐  archiving   •  Customer  service  eg  @O2CareIRL  @Blacknight   •  The  failwhale…  anyone  know  what  this  is?   •  On  Monday  evenings  people  involved  in  teaching  and   learning  in  Ireland  at  all  levels  contributed  to   #edcha<e  so  you  can  try  following  that  hashtag  tonight   to  get  an  idea  if  you  like.   •  Lots  of  people  follow  twiMer  feeds  related  to  current   affairs  programs  like  prime<me  while  watching  telly  -­‐   this  is  known  as  the  "second  screen"  phenomenon.   •  hMp://www.sminorgs.net/2011/03/unlucky-­‐13-­‐twiMer-­‐ worst-­‐prac<ces-­‐for-­‐rookies-­‐and-­‐others-­‐to-­‐avoid.html    
  • 38. TwiMer  in  educa<on   •  "Third  and  most  prac<cally,  for  both  my  students  and  me,   TwiMer  simplifies  course  management  by  replacing  at  least   three  classroom  technologies.  TwiMer  replaces  the  class   listserv  (or  course  blog,  Blackboard,  or  discussion  group)  for   our  outside-­‐the-­‐classroom  discussions  and  resource  sharing.   TwiMer  replaces  e-­‐mail  announcements  for  new  readings,   loca<on  changes,  and  relevant  happenings  around  the  city.   And  TwiMer  replaces  the  cardboard  box  I  used  to  bring  to  class   to  collect  papers  and  other  assignments.  Now  my  students   post  tweets  with  links  to  their  work.”   •  By  the  way,  why  might  you  want  to  use  a  URL  shortener  like   bit.ly  with  twiMer?   •  Hands  up,  who  thinks  twiMer  should  be  banned?  
  • 39. Social  bookmarking:  the  librarian’s  friend   •  You  can  find  all  the  websites  I’ve  used  today  on  delicious  –   hMp://www.delicious.com/imogenber<n/library   •  Can  anyone  give  me  a  search  term  or  a  website  they  think  is   relevant  to  what  we’ve  discussed  today  and  we’ll  tag  it?   •  Simples  enough  not  to  get  in  the  way  …  that’s  why  delicious  is  in   my  view  the  best  of  the  bookmarking  tools.   •  Think  it’s  no  different  to  your  browser  bookmarks?  But  look,  I   can  see  Damien  Mulley’s  5000  plus  links  by  going  to  People,  and   other  people  can  see  mine  –  that’s  the  social  bit.   •  Yet  delicious  is  an  example  of  a  big  problem  with  social  media  –   free  is  not  forever,  and  then  who  owns  the  data?  What  happens   when  the  company  is  sold/goes  bust/has  a  technical  problem?   •  Bookmark  this:  Gerry  McKiernan  on  m-­‐libraries  hMp://mobile-­‐ libraries.blogspot.com/2010/06/2010-­‐top-­‐ten-­‐trends-­‐in-­‐ academic.html    
  • 40. What  will  make  it  succeed?   • Knowing  your  audience(s)   • Structured,  dedicated  <me  from  someone   who  is  interested   • Checking  analy<cs  to  see  what’s  working   • Opening  up  to  user  ideas  and  input  –   crowdsourcing   • Regular  rela<onship  and  interac<on  with  the   users   • Not  ignoring  the  downsides  –  privacy,  security,   data  protec<on  and  ACCESSIBILITY…  
  • 41. Final  survey  and  further  viewing   •  Link  to  survey  here:  hMp://www.surveymonkey.com/s/ THR9HXG     •  [Further  extension  viewing  about  the  recent  educa<onal   theory  “connec<vism”,  and  the  “gamifica<on”  of  educa<on   •  h"p://www.youtube.com/watch?v=XwM4ieFOotA   •  h"p://www.pbs.org/teachers/digitallearners/watch/   •  h"p://www.ted.com/talks/ jane_mcgonigal_gaming_can_make_a_be"er_world.html   •  h"p://www.youtube.com/watch? v=zDZFcDGpL4U&feature=player_embedded   •  h"p://video.pbs.org/video/1767466213/   •  Library  success  wiki:  h"p://www.libsuccess.org/index.php? Stle=Library_Success:_A_Best_PracSces_Wiki    ]