Brief presentation leading to a panel discussion on building your business with social media.

1. Using LinkedIn
to Build Your Business
Presented by
Central Bucks Chamber of Commerce
Jason Wood, Immersion Technology

2. Our Objectives
 Why LinkedIn
 Building Relationships
 Being & Staying Visible
 Finding your Target
 Getting Introduced
 Following Up

3. Why
 1 member a second – over 41 million strong
 6 degrees of Kevin Bacon
 Average Income $105,000
 Easy to follow guides for getting started
 You manage your reputation

4. Our Objectives
 Why LinkedIn
 Building Relationships
 Staying Visible
 Finding your Target
 Getting Introduced
 Following Up

5. Power of a Network

6. Build a Network - Import

7. Build a Network - Search
1 3
2

8. Build a Network - Groups
2
1

9. Our Objectives
 Why LinkedIn
 Building Relationships
 Staying Visible
 Finding your Target
 Getting Introduced
 Following Up

10. Be Seen - How
• Update Status Message
• Post relevant news to Groups
• Participate in Discussions and Q&As
• Have strong keywords in profile title and
bio
• Add your Business to the Business
Directory

11. Been Seen – Network Updates

12. Visibility in Groups

13. Be Seen - Add Your Business

14. Our Objectives
 Why LinkedIn
 Building Relationships
 Staying Visible
 Finding your Target
 Getting Introduced
 Following Up

15. Find Your Target
 Find Employees
 Find key market influencers
 Search for individuals in your target market
 Join target market groups

16. Hiring and Job posting
 Temporary or subcontractor
 Full Time
 Background checks & references (back door)
 Understand it is both ways

17. Our Objectives
 Why LinkedIn
 Building Relationships
 Staying Visible
 Finding your Target
 Getting Introduced
 Following Up

18. Getting Introduced

19. Following Up
• Send quick notes thanking people for a
meeting
• Update status message as follow up
• Ask for recommendations after job
• Send note of thanks for an answer
• Add new contacts from card exchange