NicheBOT\'s 10 Commandments to Keyword Research in its full PowerPoint Form. Get the entire video in spoken form when you grab a keyword research account at NicheBOT.com

1. “How to Conduct Keyword Research that Will Demolish Your Competition in a Biblical Manner. End of story.” Demolish your competition with … Jim Morris The 10 Commandments to Successful Keyword Research… Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved 1 NicheBOT – “Finds exactly what people search for!”

3. The 4 Key Roles that Keywords Play in the Existence to Your Online Presence (Sorta Like Oxygen to Humans)

4. Market Research is Not Keyword Research

5. What is “keyword research” and is it at all accurate?

6. The Many Reasons for Keyword Research

7. Different reasons require different tools (one tool does not fit all)

8. A look into the databases, the differences and how to pick the right one for your specific research project

9. The Essential Elements to Entering Your Targeted Web Surfer’s Mind (it’s all about them – not about you)

10. The 10 Commandments to Successful Keyword Research Unveiled

11. The Two Things You Must Start Doing Today to Improve Your Keyword Positioning Immediately

12. Some quick website promotions you can easily incorporate into your daily activity that costs absolutely nothing.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 2

14. Derek Gehl of the Prestigious Internet Marketing Center

15. Michael Campbell, Author, Revenge of the Mininet & Clickin It Rich

16. James Martell, Author of Affiliate Marketers Handbook

17. Michelle MacPhearson of SocialMediaDaily.com

18. Generated over 20 million visitors over the past 3 years (80% of which went uncaptured – will explain later)

19. Responsible for generating mailing lists of over 50,000 individuals

20. Total personal online revenues for past few years just under 3 millionJim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 3

21. Demolish your competition with the 10 Commandments to Successful Keyword Research… Your Ultimate Online Goal Let me see if I can read your mind. Ah-oooooooooom Could it have something to do with … Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 4

22. Demolish your competition with the 10 Commandments to Successful Keyword Research… Your Ultimate Online Goal A top #1 listing in Google for ALL of your major keyword terms much like this (and why not own the whole entire page of results?)… Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 5

24. We all want heaps and heaps of traffic that will make our server shake, creating so much business that it stuffs loads of money in the bank

25. Most importantly, we all want it now!

27. Take it slow, watch yourself grow and the results will come.

28. You would never practice medicine or adjust someone’s spine without going to school and getting the training. Online should be no different!

29. Get the proper education from the right people and take the time to learn it, daily and practice. Atheletes, violinists and actors practice everyday, why shouldn’t you?Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 6

32. Demolish your competition with the 10 Commandments to Successful Keyword Research… 4 Key Roles that Keywords Play in Your Continuing Online Presence Yes, you can have 41,834 separate keyword listings or you can have 1,000,000 – your choice! Example of how many keyword phrase listings you can have Screenshot of only NicheBOT’s keyword traffic Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 8

33. Demolish your competition with the 10 Commandments to Successful Keyword Research… Market Research isnot Keyword Research Up to this point, I assume that you have done your market research and are in a proven market If not, please go to Google.com and type in “5 free powerful ways” and please read that article on market research. Everything beyond this point assumes you have a product, service or affiliate product to represent and do keyword research for. Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 9

35. The act of using a database of keywords to locate and uncover all relevant keyword phrases in your market that real people search for

36. Keyword Research on Steroids:

37. The act of using a database of keywords to locate relevant keyword phrases that are close to the buying cycle of a web surfer’s experience. (example: multiple keyword database research tool vs. keyword research)

38. Even though it’s “research” -- it’s not science and it’s not exact at all!

39. Keyword databases show a very slight sliver of the total action

40. Google external tool numbers aren’t even close to what logs show.

41. WordTracker’s data is less than 1% of all data in the world (so is Keyword Discovery).

42. So we are seeing just a sliver of the entire pie -- with 98% of the data held by the big 5 engines like Google, Yahoo, MSN, Ask and AOL.comJim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 10

44. The only way to tell if one keyword gets more traffic than the other is to prove it yourself. No keyword database can tell you otherwise. There is NO crystal ball and NO magic tool.

45. There are way too many factors on the Search Engine Results Page for someone to predict how much traffic you’ll get for a specific term.

46. There is also NO tool out there that can predict profitability of a keyword. Anyone telling you so is trying to really sell you swampland in Florida. NO tool can understand HOW you will market a product, affiliate opportunity or whatever under that keyword phrase.

47. So to recap, only way to get an accurate gauge and understand how much traffic you’ll get for a keyword phrase is to do what? That’s right – you’ve gotta test it for yourself! ;o)Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 11

49. Before I ever think up a domain name, I search keyword data.

50. Before I ever write a title for my blog post, or even the body, I refer to some keyword data and use the keyword phrases in the names of the categories and also in the tags of each of my blog post entries.

51. Before I ever change the reciprocal link text on NicheBOT, I consult the tools. (Reciprocal link text is the cut and paste text webmasters use during a link exchange.)

52. Before I ever write a title tag...

53. Before I ever write a meta description tag...

54. Before I ever write a title for an article...

55. Before I ever figure out if there is enough demand for the topic of a site I am thinking of launching...

56. In fact, before I even go mining for ideas to get inside the prospect's head of what exact words and related words they are using by doing keyword research…Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 12

58. 4 types of keyword research users/keyword sectors:

59. Search Engine Optimizers (trying to get top rankings)

60. Niche Miners (looking for new niches to uncover)

61. PPC Advertisers (those looking to pay less for traffic)

62. Adsense Publishers (those who want visitors to click on high paying Google Ads)

63. Each of these types of people will approach and conduct their research in a different manner due to their objectives.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 13

65. A sample of data that is arranged from some search engine or way to acquire what people are searching for.

66. Five major databases are currently available to the public

67. WordTracker (< 1% of data)

68. Google

69. Keyword Discovery (< 1% of data)

70. Yahoo (not public – must have YPN account)

71. MSN (not public – must have an Ad Center account)

72. Other smaller insignificant ones:

73. Wordze (< .5% of data)Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 14

74. Demolish your competition with the 10 Commandments to Successful Keyword Research… A Look into the WordTracker’s data The Coca Cola of the industry and considered the most accurate Data goes back 100 days into the past Great for trendier (newer terms) 330 Million keywords in database Data comes from searches done at MetaCrawler.com and DogPile.com (both have a .63% marketshare amongst all search engines) Keyword count results represent searches done across the entire globe Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 15

76. Shows exactly what is searched for on Google.com and the approximate volume

77. Data reflects search count over the past month and the past year

78. Google is the mother of all databases (but has its caveats)

79. The numbers exclusively at their Google External Keyword Tool are way and should not be relied upon. Merely for order of popularity.

80. Global keyword research done in 41 languages across 243 different countries/territories.

81. Google limits terms shown above a certain volume (low volume will not show)

82. Limits results to 200 terms per search (Google limit on NicheBOT 15,000)

83. Censored due to privacy concerns

84. Search count can be inflated from Google partners as well as webmasters checking rank on Google with automated rank checkersJim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 16

86. Data goes back 365 days into the past

87. Good for seasonal terms

88. 5 billion keywords in Premium database, 35 billion keywords in Historical database (this used to be the only primary database)

89. Primary search data comes from people who downloaded a toolbar

90. Search conducted on toolbar get reported back to Keyword Discovery and put into database

91. Unknown as to who this group of toolbar searchers are and what the demographics (probably more technically inclined individuals)

92. Due to constant changes in databases, their service and changes in contract as well as the inconvenience to NicheBOT users, this data has been highly discounted and disregarded for some time.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 17

94. There are traces of human footprints all over the web. Profile this person. Write down their age, sex, weight, wants, needs, desires.

95. Visit forums that have to do with your topic and see what people are asking and discussing. People’s questions = concerns.

96. Visit blogs to find what thought leaders are discussing and other small business owners (and view the comments people are leaving).

97. Use blogsearch.google.com to find blogs related to your industry.

98. Look for reviews for your product or your type of service.

99. Become your prospect and ask yourself “what exactly would I be looking for and what’s important to me.”

100. When you know those concerns, you can address them in the copy.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 18

102. This is a true discovery process

103. Uncover strengths and weaknesses of your site plan and locate golden keywords

104. Like training and practice to an athlete, this is the fundamental essentials and builds the foundation of success for a site

105. Just like extra credit in school when you get more points to make sure you got an “A” – that’s what this is (insurance)

106. Only 1% will ever go through the steps – sad, but true. Complete 9 of the 10 steps and you could well be looking at a six figure a year business or more

107. The first 5 Commandments have nothing to even do with keyword research or using a tool

108. Completing 10 Commandments makes keyword research 20x easierJim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 19

111. Go find where your target audience hangs out – no matter how dark the corner.

112. Join some forums – read the posts over the course of a day.

113. Read some popular blogs and see what people are commenting

114. Note and take notes of keywords people are using that you didn’t think of

115. What name brands are people talking about and what are their complaints?

116. During this discovery stage, you need to be continually asking yourself what solution your product is solving for your prospect.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 21

118. Plan a whole day out to examine and thoroughly get into your competitor’s site to see what makes the site tick and what their ultimate offer is. Look at what makes the site unique.

119. Look and make notes of all aspects of their site, forum, blog, community, membership site, bonuses they give away, newsletter, look at everything. (Buy a product just to experience your own competitor.)

120. Ask in the back of your mind during this process, (1) does my site do this (2) will this enhance my site without too much effort, and (3) is this an essential component to compete?Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 22

121. Demolish your competition with the 10 Commandments to Successful Keyword Research… The 10 Commandments to Keyword Research Commandment 4 – Percolate and Absorb Your mind now needs a day to relax and process all 2 days of research Just go about doing mundane routine or just play video games all day long if you can do so (depends upon day of week) Tomorrow we’ll get really busy! No – really!! Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 23

122. Demolish your competition with the 10 Commandments to Successful Keyword Research… The 10 Commandments to Keyword Research Commandment 5 – Celebrate Your Work Thus Far Too often, we’re not rewarded in the real world for our little accomplishments – you deserve it! Take yourself or take you and someone else to lunch in celebration of doing that keyword research. Just reflect back on the fact that you’ve accomplished what 99% of the small business owners will never do And time to get excited, dig in and create plan on the following day Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 24

124. You need to understand your initial need for the # of keywords

125. What are the parameters of your project: how many web pages are you creating, will you build a blog for ongoing content development, get a feel for the entire scope of the project

126. Whatever your project is – we’ll need at least 10x that many keywords for your entire project.

127. Need just one web page? Then you’ll need 10 keywords

128. Plan for continuous growth of your website (search engines love content and they love to see sites being updated and will visit them more often)Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 25

129. Demolish your competition with the 10 Commandments to Successful Keyword Research… The 10 Commandments to Keyword Research Commandment 7 – Create the Plan Take what you got from your assessment and write down your inventory of what you’re going to create. How many pages will you create? How many articles will you create on your site and then also distribute? Do you plan to create a blog? Do you plan to blog comment (discussed at the end of this)? This is the battle plan that will get your target mission done. Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 26

131. Using whatever tool you do, it’s time to grab those keywords.

132. NicheBOT users log into your account and start at Step One

133. First object is to get organized and setup a keyword project folder

134. Use a date and the niche topic of your industry in your folder name.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 27

136. SEED LIST is the primary keywords (one or two word combinations) that you will dig deeper into later on.

137. Find ALL related keywords – brand names, model numbers, and any pathways, words or ways that people would search for one word and then end up looking for what your site has to offer.

138. You can use WordTracker free tool or use the WordTracker Keywords Tool at NicheBOT which is under the “Quick-Digging” tools at NicheBOT. Also use 1-Click LSI tool to get a bunch of related words.

139. Do this until you’ve exhausted all possibilities.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 28

141. This requires deep-digging tools at premium services or at NicheBOT so you can find ALL the keywords under each.

142. For long tail keywords, use the Google Keyword Cruncher.

143. For trendy words, use the WordTracker 4-in-1 tool at NicheBOT. Do this until you’ve exhausted all possibilities.

144. Once you’ve exhausted all possibilities, take your huge list and now it’s time to filter out the rubbish.

145. Delete and filter all obvious words that are not related to your site and any that may be teetering on the edge of relevancy.

146. Get competition date to calculate KEI and ratio if that’s your cup of tea.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 29

148. Demolish your competition with the 10 Commandments to Successful Keyword Research… The 10 Commandments to Keyword Research Commandment 8 – Grab the Keywords (cont’d) Step Five (after content creation and link promotion): Monitor your rankings and improve optimization of current pages. This part where you get to actively monitor top positions comes after Commandment 9 where you get into action! ;o) Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 31

150. Write like you speak in your content (be human like)

151. Google: “write like you speak” and read my article on this topic.

152. Use keyword phrase in obvious places like Title Tag, top heading and in the first sentence at close in the conversation as possible. Google: “Fifteen places you must put your keyword phrase” read this article)

153. Acquire inbound links with keyword phrases you got from your keyword research

154. Do content swaps with other webmasters to seed backlinks in content back to your site

155. Create software to get backlinks (30-minute-backlinks.com)Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 32

157. Build out other related theme sites to build up authority and then point at your own site (make sure on a different IP)

158. Use articles to build authority and become an expert in your topic

159. Build relationships with other thought leaders and ask for doing newsletter swaps or mailing swaps where you mail something interesting to your list about someone else and they do the same for you (obviously requires a mailing list – which you should have one any ways)

160. The tail end of the last point is how I lost over 18 million visitors

161. I could have tried to have a portion those visitors optin to a mailing list at least (not so with the last couple million). Won’t ever happen again.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 33

164. Use hyperlinks within the body of your page (where applicable) to link pages together and use the keyword phrase in the hyperlinkJim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 34

166. Read the entire article

167. Pick ONE method to acquire inbound links.

168. Go master it

169. Then find another method to incorporate into daily activity

170. Then another

171. And another

172. Once you have it in your budget, create Camtasia videos to give outsource workers to build out your website portfolio in other niches besides the one you’re working on

173. Always find a way to scale…

174. Scale your system, scale your profits.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 35

176. (2) Google: “Fifteen places you must put your keyword phrase,” read the article and leave a comment below the 85 already there

177. (3) Ask for a copy of our NicheBOT Insider Resources Guide to discovery how we run and scale up every one of our businesses

178. (4) Grab a NicheBOT account if you don’t have one so you have access to multiple database points by clicking the link to your left

179. If you’re invited on this call by a partner and you were made a special offer, you’ll want to jump on that before the special ends.Jim Morris Copyright 2008 – Jim Morris and Full Throttle Enterprises, Inc. – All Rights Reserved NicheBOT – “Finds exactly what people search for!” 36