This document provides an overview of a digital marketing fundamentals course presented by Abdel Rahman Sleem, CEO of IMFND. The course agenda covers introduction to digital marketing, strategy and planning, implementation including online advertising, social media marketing, search engine optimization, email marketing and more. It also discusses types of online advertising such as affiliate marketing, contextual advertising and behavioral targeting. Measurement and analytics are covered at the end.
85. Facebook
• High reach to more than 20 Millions Egyptian
as the biggest SM Platform in Egypt
• Easy to setup
• Preferred to use, B2C Business.
• Easy to target and build fan base with Low
budget
• Suitable for different size of business
86. Twitter
• Easy to promote and reach Great base of
followers through #
• Best type of platforms to use in Customer
service
• Easy to reach and interact with top
influencers in the market
• B2B and B2C both are suitable for using
Twitter
87. G+
• Easy to reach great number of customers
through the great support from Google in its
search engine
• Good in using #
• Connecting Google+ with Blogger and
Google+
• Trending platform with speedy updates and
easy to verify your page.
88. Instagram
• Such Visual Platforms is easy to promote your
presence with powerful designs.
• Very powerful # are used on Instagram.
• The new video option will increase the ways
that you can present your brand on
Instagram
• Post the most attractive designs and catchy
pictures relative to the brand
89. Linkedin
• B2B business should have a presence on LinkedIn
• It could be the official Presence on SM as a
company page.
• The company page with showcase page targets
increasing engagement for each product and to
be more specific.
• Perfect to share articles and to promote
company news.
141. Pringles :- Made a games named “King Kong jump” ,”Laser
jumper” and “Design your own can”
King Kong jump is one of mobile advertising games
The player jump over Pringles can
And try to get the bonus which is Pringles logo
When you play the game you will be waiting for seeing the
Pringles logo to get bonus so you can get the high score
CASE STUDY 1 - Mobile advertising games
142.
143. Case study 2:- Mobile games
Nokia :- made a game named “Nokia snake”
Snake is a video game that originated during the late 1970s in arcades and has
maintained popularity since then, becoming something of a classic. After it became
the standard pre-loaded game on Nokia phones in 1998, Snake found a massive
audience.
Nokia snake of course made a high
involvement with customers but, made a
low degree of brand involvement