1. 1

2. We Have Broken Through,
Do You Know What Business Your Brand Is Really In? 1

4. A Long Time iMedian
3

5. A Long Time iMedian
13 iMedia Summits
3

6. A Long Time iMedian
13 iMedia Summits
7 BreakThrough
Summits
3

7. A Long Time iMedian
13 iMedia Summits
7 BreakThrough
Summits
1 Giant Head For A
Five Year Old
3

8. 4

9. 4

10. 5

11. 5

12. 6

13. 6

14. 7

15. 1. Digital Value Ecosystem
7

16. 1. Digital Value Ecosystem
7

17. 1. Digital Value Ecosystem
7

18. 1. Digital Value Ecosystem
2. Post Disruption Era
7

19. What Was Once Unique Is Now Expected
8

20. The Great Democratizer
Text
9

21. 10

22. 10

23. 11

24. Over the next few days,
take a step out of your everyday thought
processes.
Real breakthrough thinking happens at the
11

25. Invention >
Disruption
Innovation
Post-Disruption
Cycle of Innovation
12

26. 13

27. 13
It’s No Wonder We Need Conferences About Media and Communications Strategy

28. Post Disruption/Innovation
13
It’s No Wonder We Need Conferences About Media and Communications Strategy

29. Innovation?
14

30. Innovation ≠ Technology
15

31. 16

32. We Are a Technology Company
17

33. Video #1
18

34. You Know What Is Really Really Cool?
19

35. You Know What Is Really Really Cool?
19

36. 20

37. What Campaign Comes to Mind?
20

38. 21

39. The First Social Media Marketing Campaign?
21

40. And Then We Went Viral!
Roll
Video
22

41. And Then We Went Viral!
And
The
Virality
Really
Never
Ended
Roll
Video
22

42. Video #2
23

43. 24

44. 24

45. Product
User
Value
Marketing
24

46. Product
Systems
User
Value
Marketing
Stories
24

47. Product
User
Value
Systems Stories
Marketing
24

48. 25

49. Ideally, a product should have
marketing value baked into its core
25

50. 26

51. 27

52. Experiences Are What Move People
27

53. 28

54. 29

55. “If your marketing is not
driven by user experience
design, you will lose in the
long term, despite a few
short term successes you
might achieve”
30

56. Great UX
=
Market Results
31

57. 31

58. The UX designer
doesn't just look at what
is,
but rather imagines
what can be
31

59. 32

60. 32

61. 32

62. 33

63. 34

64. What Do I
Do Now?
34

65. 35

66. Know Your Current Ecosystem
35

67. Know Your Current Ecosystem
List All Complimentors
35

68. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
35

69. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
35

70. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
35

71. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
35

72. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”
35

73. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”
How Can Your Goods or Services Be Used More Efficiently or Effectively?
How Can The Value of Your Product be Extended Into “Secondary Areas of
Value”?
35

74. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”
How Can Your Goods or Services Be Used More Efficiently or Effectively?
How Can The Value of Your Product be Extended Into “Secondary Areas of
Value”?
What Is Your “Data Scenario”?
35

75. Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”
How Can Your Goods or Services Be Used More Efficiently or Effectively?
How Can The Value of Your Product be Extended Into “Secondary Areas of
Value”?
What Is Your “Data Scenario”?
Current Uses Aside, Can Your Data Tell a Value Story To You Or Your
Partners
35

76. Three Elements of A Digital
Value Ecosystem
36

77. Three Elements of A Digital
Value Ecosystem
And The Intrinsic Market Value In Creating
Things People Actually Care About
36

78. 37

79. 1.
Every Company Is a Tech Company
and every brand can be a “value connector”
2.
Brands Must Be Publishers
and products must tell stories
3.
Every Brand Must Have Value(s)
and values equal value
37

80. Every Company Is a Tech Company
and every brand can be a “value connector”
38

81. 39

82. 40
*alternatives to consumption

83. Utility
Content
Community
40
*alternatives to consumption

84. 41

85. Co-Creation
41

86. 42
*value connectors

87. 43

88. Open API's allow complimentors to find You
43

89. 44

90. Developer love +
brand marketing value
=
Priceless
44

91. 45
*alternatives to consumption

92. Video #3
46

93. *landscape of invention
47
*secondary areas of value

94. *landscape of invention
47
*secondary areas of value

95. *landscape of invention
47
*secondary areas of value

96. *landscape of invention
47
*secondary areas of value

97. Video #4
48

98. 49
*value connectors

99. 50
*data scenario

100. Every Action Creates An Equal Or Greater Interaction
50
*data scenario

101. Integrating on-line and off-line insights; creating, analyzing, and modeling consumer
segments to optimize advertising reach and offer effectiveness
51

102. 2. Brands Must Be Publishers
and products must tell stories
52

103. 53
*value connectors

104. The Newsroom: Re-Imagined
54

105. 3. Every Brand Must Have Value(s)
and values equal value
55

106. 56

107. 57

108. 58

109. 59

110. 60

111. #peoplearepriceless
60

112. Digital Value Ecosystem
#peoplearepriceless
60

113. Thank
You
Adam
Broitman,
MasterCard
61

114. What Type Of Sharer Are You?
62

115. 63
Video #5

116. 5personas.mastercard.com
#5personas
64