4. When Customers Own Your Company, Great Things Happen
Consumer-Owners vs. Ordinary Consumers
Source: Bain & Company (2000), as cited in The Industry Standard
5. Only a Small Number of Americans Are Stock Owners
own stock directly
Source: Federal Reserve Board, 2009
7. Why Only 18%? Three Key Friction Points
Stock Ownership Barriers for Average Americans
COMPLEX HIGH MINIMUMS HIGH FEES
8. Tens of Millions More Would Like To Be Owners
would buy stock directly from companies
of which they are a customer
Source: Opinion Research Corporation
9. Occupy Main Street
How do we disrupt?
CSOPs democratize the markets, making stock ownership easy and
affordable for tens of millions of everyday people.
How do Companies Benefit?
CSOPs enable companies to use stock ownership to create a deeper,
more emotional connection with their consumers.
CSOPs create powerful new brand ambassadors:
Consumer-Owners.
10. CSOP Removes Friction – Scales Loyalty
INVEST AS PAY NO FEES,
3 CLICKS LITTLE AS $10 EVER.
As easy as buying a Invest the amount Opens access to
book on Amazon. that fits your budget. millions of Americans.
11. Consumer-Owners Loyal Even When Stock Price Declines
More spending, referrals and visits.
9x are more upset with product degradation
than with stock price decline.
2x more would buy on a drop than sell.
Boston Beer IPO (Samuel Adams): 17 years
later, 30% still own their original IPO shares.
Source: Opinion Research Corporation; The Boston Beer Corp
12. Fifth & Pacific Using CSOP to Increase Loyalty
“We look at this as yet
another way to be closer
to and be more intimate
with the people that love
us the most and are our
best customers.”
-Bill McComb
CEO, Fifth & Pacific Companies, Inc.
AdAge, May 23, 2012
18. Rise of Social Creates New Challenges
What is my social media strategy?
How do I engage customers that are talking about my brand?
Who really owns my brand?
23. Ownership is the Monetization of Social Media
Populate social media with brand ambassadors
24. Ownership is the Monetization of Social Media
Populate social media with brand ambassadors
And they will become your marketing strategy
25. Ownership is the Monetization of Social Media
Populate social media with brand ambassadors
And they will become your marketing strategy
The Loyalty Effect of Ownership
27. Transforming Capital Markets
• $60 billion in annual capital formation.
• Brand Value literally adds to market value.
• New marketing metrics and critical new CMO dashboards.
28. Parting Thoughts
Ownership is the world’s first behavioral currency.
Ownership is the ultimate Like button.
If you want to own your customers, let them own you.
Hinweis der Redaktion
At small denominations, average american penalized by fees for investing. It’s impossible.Average American invests $57/mo. 55% invest $25/mo. $10 fee is 40% commission on the buy and the sell side.
Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**
Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**
Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**
Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**