3. True or False?
A company that attracts top talent?
70% of affluent consumers have a favorable view of the brand?
#2 in Fortune’s World’s Most Admired insurance companies?
The industry pioneer in variable annuities?
64 on Fortune 500 and climbing?
One of the top-performing financial stocks of the decade?
One of the world’s largest asset managers?
5. The campaign.
Brief: Inspire Confidence
Expression: Bring Your Challenges
Purpose: A financial world that works smarter for everyone
Objective: Force Reappraisal
15. Moving in the right direction.
3.50 4.50 5.50
Been Around a Long Time
Strong Brand Name
Positive Reputation
Thought Leader
Wide Range of Products
Strong and Stable
Strong Investment Research
My Clients Can Trust
Provides Guarantees Clients Appreciate
Disciplined Investment Process
Consistent Investment Performance
Helps Clients Face Future With…
Highest Ethical Standards
Understands Client Needs
Has My Best Interests In Mind
Continues to Develop New Products
Superior Performance Across Asset…
An Essential Partner to My Business
Nov-11
May-11