Keynote: "The Contextual Agency"

•

0 gefällt mir•692 views

iMedia Connection

Marketing Business Technologie

Mobile, Sensors, Data, and the Future of Privacy
The Age of Context
Robert Scoble and Shel Israel

Mobile. Social. Sensors. Location. Data.
The 5 Forces

Uber-personal. Intent-aware.
!
Text
Context:

Health.
Text
Felix. Tattoos.
Hackers. Asthma

Cars as Mobile Devices
Black box. Keyless. Thief-stopping. Self-driving. Safer.

Pinpoint Marketing
2%. Fans. Cheerios. Wine. Uber.

Cleaner. Younger. Safer. Richer.
Collaborative.
Cities:

Privacy
Right to Review, Correct & Turn Oﬀ

TRUST is the New currency.
!
google.com/policies/
privacy

Resurrecting Trust
Marketing’s Future in the Age of Context

shelisrael
forbes.com/sites/shelisrael/
ShelIsrael1@gmail.com

Empfohlen

There's An App for ThatJohn Rogers

Apps Store: the one stop shopCrystal Lin

Mobile trends and opportunitiesSiim Teller

Marketing Travel to GiraffesMitchell Below

K1ND 6-SmartsBe OneKind

The Mobile Consumer Age from SourceDigital13 (June 2013)Flurry, Inc.

PoMo: The Post Mobile World (Business Insider Ignition, Nov. 2013)Flurry, Inc.

The State of the App EconomyFlurry, Inc.

Empfohlen

There's An App for ThatJohn Rogers

Apps Store: the one stop shopCrystal Lin

Mobile trends and opportunitiesSiim Teller

Marketing Travel to GiraffesMitchell Below

K1ND 6-SmartsBe OneKind

The Mobile Consumer Age from SourceDigital13 (June 2013)Flurry, Inc.

PoMo: The Post Mobile World (Business Insider Ignition, Nov. 2013)Flurry, Inc.

The State of the App EconomyFlurry, Inc.

Basic motivation to deen(islam)Akm Mamun

Computer Privacy:Passwords-Mike B.Mike Barker

My Lawyer Made Me Do It Daniel Green Affilicon Israel June 2009affilicon

Lexing Barcelona ConferenceMarc Gallardo

Review of Previous ETAP Forums - Deepak Maheshwarivpnmentor

Computer forensics law and privacych samaram

Super billing computer ethics, privacy and securitysuperb11b

"Age of Context" September 2014Robert Scoble

Privacy_TrendsDesmond Israel

Tech Topic Privacynetapprad

CSC1100 - Chapter09 - Computer Security, Ethics and PrivacyYhal Htet Aung

Privacy by design for startups: legal and technologyIshay Tentser

Freedom of Information ActDan Kennedy

Computer security privacy and ethicsgeneveve_

11 European Privacy Regulations That Could Cost You €1 Million in Fines Skyhigh Networks

Privacy Preserving Biometrics-Based and User Centric Authentication ProtocolHasiniG

Understanding Computers: Today and Tomorrow, 13th Edition Chapter 15 - Comput...yaminohime

Israelrpoplai

Israel pptguest0472b3

Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013Cain Ransbottyn

Paranoid apptivity don't freak me out by @philipmaloneySyncNorwich

The Power of Context and The Future of Digital MarketingIvan Hernandez

Weitere ähnliche Inhalte

Andere mochten auch

Basic motivation to deen(islam)Akm Mamun

Computer Privacy:Passwords-Mike B.Mike Barker

My Lawyer Made Me Do It Daniel Green Affilicon Israel June 2009affilicon

Lexing Barcelona ConferenceMarc Gallardo

Review of Previous ETAP Forums - Deepak Maheshwarivpnmentor

Computer forensics law and privacych samaram

Super billing computer ethics, privacy and securitysuperb11b

"Age of Context" September 2014Robert Scoble

Privacy_TrendsDesmond Israel

Tech Topic Privacynetapprad

CSC1100 - Chapter09 - Computer Security, Ethics and PrivacyYhal Htet Aung

Privacy by design for startups: legal and technologyIshay Tentser

Freedom of Information ActDan Kennedy

Computer security privacy and ethicsgeneveve_

11 European Privacy Regulations That Could Cost You €1 Million in Fines Skyhigh Networks

Privacy Preserving Biometrics-Based and User Centric Authentication ProtocolHasiniG

Understanding Computers: Today and Tomorrow, 13th Edition Chapter 15 - Comput...yaminohime

Israelrpoplai

Israel pptguest0472b3

Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013Cain Ransbottyn

Andere mochten auch (20)

Basic motivation to deen(islam)

Computer Privacy:Passwords-Mike B.

My Lawyer Made Me Do It Daniel Green Affilicon Israel June 2009

Lexing Barcelona Conference

Review of Previous ETAP Forums - Deepak Maheshwari

Computer forensics law and privacy

Super billing computer ethics, privacy and security

"Age of Context" September 2014

Privacy_Trends

Tech Topic Privacy

CSC1100 - Chapter09 - Computer Security, Ethics and Privacy

Privacy by design for startups: legal and technology

Freedom of Information Act

Computer security privacy and ethics

11 European Privacy Regulations That Could Cost You €1 Million in Fines

Privacy Preserving Biometrics-Based and User Centric Authentication Protocol

Understanding Computers: Today and Tomorrow, 13th Edition Chapter 15 - Comput...

Israel

Israel ppt

Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013

Ähnlich wie Keynote: "The Contextual Agency"

Paranoid apptivity don't freak me out by @philipmaloneySyncNorwich

The Power of Context and The Future of Digital MarketingIvan Hernandez

Confessions of an Adapative Marketer Final PDFcengizc

There's no room for my hatJoo Teoh

Essay On Underage Drinking.pdfCassie Rivas

4x4 SXSWManuel P. Nappo

Cheil Levant Trends Report 2015Cheil_Worldwide_UAE

Mobile marketing1Allie Edwards

Ähnlich wie Keynote: "The Contextual Agency" (8)

Paranoid apptivity don't freak me out by @philipmaloney

The Power of Context and The Future of Digital Marketing

Confessions of an Adapative Marketer Final PDF

There's no room for my hat

Essay On Underage Drinking.pdf

4x4 SXSW

Cheil Levant Trends Report 2015

Mobile marketing1

Mehr von iMedia Connection

How to Close the Loop on Data-Driven CreativeiMedia Connection

Welcome by Summit Host Beverly Jackson of MGMiMedia Connection

Integrating Digital Innovation into Marketing DNAiMedia Connection

Keynote: The Future of Brand is ExperienceiMedia Connection

Keynote: Using Data to Tell StoriesiMedia Connection

Why Marketers Should Think Like Movie Producers iMedia Connection

Keynote: The New WorkforceiMedia Connection

Follow Up to Opening Keynote on The New WorkforceiMedia Connection

Failures in Research & DevelopmentiMedia Connection

The Story of People & their TechnologyiMedia Connection

Opening Remarks by Summit HostiMedia Connection

The Future of Advertising in the IoTiMedia Connection

Intro: The State of Ad TechiMedia Connection

Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection

Welcome by Summit HostiMedia Connection

Closing Discussion: Designing for DisruptioniMedia Connection

Creativity in a Programmatic WorldiMedia Connection

The New World of Content Marketing: Delivering the Right Content to the Right...iMedia Connection

Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...iMedia Connection

Timely & Creative Marketing Requires Controlling FrequencyiMedia Connection

Mehr von iMedia Connection (20)

How to Close the Loop on Data-Driven Creative

Welcome by Summit Host Beverly Jackson of MGM

Integrating Digital Innovation into Marketing DNA

Keynote: The Future of Brand is Experience

Keynote: Using Data to Tell Stories

Why Marketers Should Think Like Movie Producers

Keynote: The New Workforce

Follow Up to Opening Keynote on The New Workforce

Failures in Research & Development

The Story of People & their Technology

Opening Remarks by Summit Host

The Future of Advertising in the IoT

Intro: The State of Ad Tech

Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?

Welcome by Summit Host

Closing Discussion: Designing for Disruption

Creativity in a Programmatic World

The New World of Content Marketing: Delivering the Right Content to the Right...

Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...

Timely & Creative Marketing Requires Controlling Frequency

Kürzlich hochgeladen

The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14

The Impact of Digital Technologies bruguardarib

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO

ASO Process: What is App Store OptimizationAli Raza

Talent Management for mba 3rd sem usefulAtifaArbar

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

2024 SEO Trends for Business Success (WSA)Jomer Gregorio

What are the 4 characteristics of CTAs that convert?Juan Pineda

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey

The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda

Infographics about SEO strategies and usesbhavanirupeshmoksha

Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica

Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World

Understanding the Affiliate Marketing Channel; the short guidePartnercademy

Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari

Storyboards for my Final Major Project VideoSineadBidwell

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY

Kürzlich hochgeladen (20)

The Evolution of Internet : How consumers use technology and its impact on th...

The Impact of Digital Technologies

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

ASO Process: What is App Store Optimization

Talent Management for mba 3rd sem useful

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

5 Digital Marketing Tips | Devherds Software Solutions

2024 SEO Trends for Business Success (WSA)

What are the 4 characteristics of CTAs that convert?

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

The Pitfalls of Keyword Stuffing in SEO Copywriting

Infographics about SEO strategies and uses

Codes and Conventions of Film Magazine Websites.pptx

Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf

Understanding the Affiliate Marketing Channel; the short guide

Common Culture: Paul Willis Symbolic Creativity

Storyboards for my Final Major Project Video

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf

Keynote: "The Contextual Agency"

1. Mobile, Sensors, Data, and the Future of Privacy The Age of Context Robert Scoble and Shel Israel

2. Mobile. Social. Sensors. Location. Data. The 5 Forces

3. Mobile: More than phones.

4. Social Media Mature & Exponential

5. Sensors Everywhere

6. Mountains & Spoonfuls. Text Data:

7. Uber-personal. Intent-aware. ! Text Context:

8. Health. Text Felix. Tattoos. Hackers. Asthma

9. Cars as Mobile Devices Black box. Keyless. Thief-stopping. Self-driving. Safer.

10. Pinpoint Marketing 2%. Fans. Cheerios. Wine. Uber.

11. The Free Ice Cream Tradeoﬀ

12. Cleaner. Younger. Safer. Richer. Collaborative. Cities:

13. Privacy Right to Review, Correct & Turn Oﬀ

14. TRUST is the New currency. ! google.com/policies/ privacy

15. Resurrecting Trust Marketing’s Future in the Age of Context

16. shelisrael forbes.com/sites/shelisrael/ ShelIsrael1@gmail.com