1. BUILDING
DIGITAL INFLUENCE
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2. Guiding Principles
• Increasing “flow of interestingness”
• Right message, right audience, right time
• Bringing out personality
• Engagement as competitive advantage

3. GE Digital Footprint
eco-
GE.com magination.com
Visitors: ~1.4M Readers: ~130K
The GE Show Txchnologist.com
YT Channel Readers: ~130K
Video Views: ~2.5M
healthy- Twitter
magination.com
Followers: ~115K
Readers: ~50K
Instagram/
Facebook
Tumblr
Fans: ~350K
Followers: ~51K
Experts Pinterest
Followers: ~18K
Followers: ~2K

4. Opening our Doors Through Video
In 2011, The GE Show took an episodic look at our
most innovative technology across our businesses.
We closed the year with a celebration of advanced
manufacturing, including aerial footage from three of
our U.S. plants, along with our very own creation in
Minecraft, a growing online construction game.
Supported by a specific distribution campaign, the
episode earned over 1 Million video views in
aggregate, an all time high for the show.

5. Finding Advocates
At the end of 2011 we launched a contest looking for our
next Instagram photographer. With the help of 3
YouTube influencers, we asked users to snap photos
inspired by the ways GE Works in the world – Moving,
Curing, Powering and Building – for a chance to shoot at
GE Aviation in the UK. The results:
• 468K video views (3 YT influencers + 1 GE vid)
• 3,710 photos submitted
• 89,706 Facebook new fans
The winner, Adam Senatori, is a former commercial pilot
with 17K of his own IG followers. He called the shoot ‘the
experience of a lifetime’.

6. Building Audience with Portable Assets
ecomagination.com explores energy and
infrastructure technology at large,
focusing on global developments, rather
than the GE story alone. The site currently
receives just over 100K MUVs.
In April, we’ll launch our first video in
partnership with VICE, exploring
developments in sustainable technology,
looking specifically ARPA-E.
We’ll leverage VICE’s existing distribution
partnerships with sites including CNN,
Popular Science and The Huffington Post,
to build audience around the content.