iMedia October Breakthrough Summit - Launch Pad Day "Flipping the Tablet Mentality" Evan Doll, Co-Founder, Flipboard

1. Flipping the
Tablet Mentality
Evan Doll
Flipboard Cofounder

2. Who Am I?
• Engineering, design and product
strategy at Flipboard
• Former iPhone engineer at Apple
• Taught iPhone app development
at Stanford

3. Next 15 Minutes
• What is Flipboard?
• Why did we build it?
• What’s next?

4. What is
Flipboard?

5. Social Magazine

6. Personalized for you

10. Three Principles

11. Fast

12. Beautiful

13. Social

14. Demo

15. Why Flipboard?

17. Mike McCue
Netscape, Tellme

18. Reimagine the web

21. Focus on
beautiful content

22. Fight
information overload

23. Inspired by magazines

24. Design & editorial

25. Dynamic, personal
nature of social media

26. “When you see a
parade starting,
jump in front of it!”
- Jim Barksdale

28. What’s Next?

29. Three Ideas

30. 1

31. Evolving relationships
with readers

32. No longer just
visiting publisher sites

33. Apps, aggregators,
mobile devices

34. Social sharing
and discovery

35. Less control,
more fragmented

36. Increasing appetite
for great content

37. 2

38. Ads as content

39. What’s Vogue
without the ads?

41. Advertising that
people talk about

42. Text ads won’t make
you drink Coca-Cola

44. Limitations of the web
as we know it

45. Make it more social
and more beautiful

46. Future of
brand advertising

47. 3

48. The paradox of tablets

49. Users want a
native experience

50. Users don’t want
too many apps

51. Content creators
need to scale

52. Make Flipboard
symbiotic with creators

53. In closing…

54. Huge risks and
opportunities

55. We want Flipboard to
advance the status quo

56. Our ears and minds
are open

58. Evan Doll
evan@flipboard.com