iMedia October Breakthrough Summit
Master Class C: "Connected TVs, Widgets and Over-the-Top Players: The New Advertising Economy for TV Delivery"
Colin Dixon, Senior Partner, The Diffusion Group
Similar to iMedia October Breakthrough Summit: Master Class C: "Connected TVs, Widgets and Over-the-Top Players: The New Advertising Economy for TV Delivery"
Similar to iMedia October Breakthrough Summit: Master Class C: "Connected TVs, Widgets and Over-the-Top Players: The New Advertising Economy for TV Delivery" (20)
8. TV Platform Trends
•Everyone wants to be a portal
•CE Manufacturers believe they can be a content aggregator
•Samsung wants to share ad revenue and get subscription payments
•Portals are almost all walled-garden
•Content provider must have agreement with manufacturer
•Device owner can only see that content
•Starting to borrow moves from PayTV Playbook
•Xbox Live Gold raised prices specifically for ESPN3
•Everyone pays whether they want ESPN3 or not!
•Advertising picture is a mess
•No standard avails
•No standard business rules
•Almost impossible to count and pay
•So many platforms
•No single device a market maker
In Front of the Curve.™ 8
9. New Approaches to Open
•Intel/Yahoo! Widgets •Roku
•Small web applications on TV •600K footprint
•TV Needs to support widget engine •Free, Open SDK
•Requires decent processor like •Anyone can get on box
Intel CE3100/4100
•Want to be guide to Internet video on TV
•76% think widgets valuable on TV
•Rovi Ad Service
•Seems to be loosing steam
•Opening up interactive ad network
•Miniweb originally launched for its Guide
•CE Device needs to support ETSI •In discussion with multiple CE vendors
standard WTVML browser
•Includes full ad backend management
•TV commerce built in services
•Built for TV, leverages the web
•TV aware
•Boxee
•Open APIs allow anyone to play
•Inclusion in “channel list” requires
partnership
In Front of the Curve.™ 9
10. What About Google TV?
•A blend of the web and TV •Google TV Ads
•“Bringing everything that you love about •“Our advertising is targeted. We can
the web to your television”
do even more relevant television
•Type in what you’re looking for advertising, which should be worth a
lot of money.” Eric Schmidt, CEO
•Works with voice input too Google
•Searches all your channels, •The Timeline
recorded shows and the web
•October release – imminent!
•Full web browser
•Early 2011 for Android Market, SDKs
•TV Aware – sometimes!
•The Platform
•Software
•Android, Chrome, Flash, webm(?)
•Intel CE4100 SoC
•3D Graphics, video processing,
native h.264 support
•Logitech “Companion Box”
•Can use Android devices as remote
In Front of the Curve.™ 10
11. Q&A
Colin Dixon
Senior Partner, Principal Analyst
In Front of the Curve.™ www.AskTDG.com