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- 1. Digital Marketing Campaign Presented by Damian Hagger
- 4. Demo & Medium Key To easily identify the demo and distribution channel, the following key will be at the bottom of each campaign slide: Four Quad Medium
- 28. Media Plan Campaign Site Summary Target Audience Adults 18+ Teaser Campaign Commence 6 Months Out Site Total Impressions Amazon/IMDB 1,250,000 Ain't It Cool 1,000,000 Facebook 1,000,000 TOTAL PLAN 3,250,000 Target Audience Adults 18+ Site Total Impressions YouTube 10,000,000 Yahoo Movies 7,500,000 People 4,500,000 Facebook 5,000,000 MSN Movies 2,500,000 Cartoon Network 2,500,000 Google Network 5,000,000 Poptropica 3,500,000 Nick 2,500,000 Weather 1,000,000 TOTAL PLAN 44,000,000
- 29. Digital Marketing Campaign Summary Phase 1 Phase 2 SXSW Phase 3 Comic-Con Phase 4 Halloween Phase 5 Phase 6
- 30. Digital Marketing Campaign Summary