1. Rust-Oleum Case Study

2. (re)Introduction to Rust-Oleum

3. Our Purpose: Rust-Oleum Gives People the Power to Change

4. Our Insight: People Aren’t Looking to Use Our Products. People Are Looking to Improve Their Living Spaces

5. Our Strategy: Create 1,000 Projects That Inspire Consumers & Demonstrate What Can Be Achieved with Rust-Oleum Products
Media Partners + Consumers + Professionals + Brand Projects

6. Conducted Fast Data Analysis to Identify Content White Spaces
64MM Queries
2.5MM Mentions

7. Bedroom
14%
Living Room
Bathroom
Kitchen
Occasional
11%
11%
9%
8%
•Table
•Headboard
•Lamps
•Mirror
•Walls
•Furniture
•Centerpieces
•Walls
•Window Treatments
•Mirrors
•Organizers
•Small Accents
•Walls
•Cabinets
•Countertops
•Cookware
•Appliances
•Walls
•Birthday Parties
•Tea Parties
•Easter
•Graduation
Patio
Garage
Deck
Holiday
Garden
•Race-Inspired
•Organizers
•Cabinets
•Hardware
•Garage Floor
•Furniture
•Restoration
•Small Accents
•Centerpieces
•Lighting
•Surface Restoration
•Furniture Restoration
•Wood Protection
•Small Accents
•Easter
•Graduation
•Kids’ Birthday
•Fourth of July
•Cookouts
•Small Accents
•Planters
•Fences
•Sheds
•Stones
•Party Decorations
•Small Accents
14%
9%
5%
8%
11%
Blueprint of Projects to Create and Feature

9. Rust-Oleum Leveraged Volumes of New Content

10. Rust-Oleum Leveraged Volumes of New Content

11. Rust-Oleum Created an Army of Project Enthusiasts
Leverage 1st Party Data Created to Keep Enthusiasts Engaged, Project by Project & Room by Room

12. 1,000 Projects Took Rust-Oleum to New Heights
•250 Million Project Impressions to date
•3 Million Project Engagements
•1 Million Person Interest-Based Retargeting Pool
•Supporting Retail Marketing
•Unit Sales +40% YOY

13. Thank you for your time!