1. Adapting Timeless Stories in Innovative
Ways

2. Notable Achievements
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2013 Primetime Emmy Award Winner – Original
Interactive Series.
160 in world videos across 5 YouTube Channels.
9.5 Hours of total video. The longest video adaptation of
Pride and Prejudice in history.
35 social media profiles across Twitter, Facebook, Tumblr,
Pinterest, and many more.
50+ million views across YouTube.
$462,000 raised on Kickstarter for DVDs.
Novelization to be published by Simon and Schuster in
2014.
90% females / 10% Males.
70% females under 25 (of Total Audience)
Began in April 2012

3. Notable Achievements
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Variety.com’s #2 Web Series of 2013
28 Videos across 2 YouTube Channels.
2.5 hours of video. So far
Expanded Social Universe across Twitter, Facebook, Tumblr,
Pinterest, Instagram.
Expanded Universe to a website.
Integrations with Samsung Mobile, Modcloth clothing.
5 times the revenue of The Lizzie Bennet Diaries
93% females / 7% Males.
56% females under 25. – Double digit gains in the over 18
demos.

4. The Importance of User Experience
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User/Viewer Experience is our Top Priority
– The Story comes first. Make it easy to consume.
– Don’t require the user to do anything interactive.
• Lean back. Get a good story.
– Encourage the user to lean in - Reward them
• Interact with iconic characters.
• Explore their character archetypes
• See the story from their POV.
Passive Integrations/Non-invasive.
– Never directly call out an item or a link.
– Show the use of a product and highlight it.
• In Video and in Social
– Make it easy for the user to find out more about the product.
– Make the product part of the story.
– If the user clicks through; it’s their idea.

5. SOCIAL EXPANSION
The evolution of Emma Approved extends the character into a multi-platform personality
brand. – Twitter, Facebook, Pinterest, Tumblr, Instagram, Website.

6. CLOTHING INTEGRATION
Emma’s Look
on her personal
website.
Modcloth.com
Harriet’s Top
Full Look – Available at Nordstrom

7. Galaxy Gear - Part of the Story
Product Featured: Samsung Galaxy Gear
Feature Demonstration: Photo Capabilities
Demonstrated on video and then photo as part of the social story.
Senator Elton shows Harriet how his
Galaxy Gear works, then snaps a
picture of her
Emma tweets and instagrams the
picture of Harriet that was taken
with Senator Elton’s Galaxy Gear

8. Galaxy Gear – Part of the Story
Product Featured: Samsung Galaxy Gear Watch
Feature Demonstration: Camera Capabilities Video Sync
Demonstrated on video and then ported as part of the social story.
Senator Elton records Harriet
singing “Picture Perfect” with his
Galaxy Gear.
Senator Elton shares Harriet’s video
with Emma, then Emma tweets and
instagrams the video.

9. PRODUCT RECOMMENDATION
Holiday Gift Guide –
Product Featured: Galaxy Note 3 & Galaxy Gear
Because Emma is a lifestyle personality she can recommend items and it is authentic the character and the
story world experience.

10. Fashion Lookbook
Holiday Spirit – Watch integration.
It is both a tech device and a fashion accessory.