Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"

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iMedia Connection

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KELLY BENNETT
CHIEF MARKETING OFFICER
A DISRUPTER’S VIEW ON ENTERTAINMENT MARKETING
1

“Netflix has been instrumental in making
‘Breaking Bad’ the success that it is —
particularly in the UK and Ireland, where
it has built an audience and become a
huge phenomenon...”
Vince Gilligan
4

ALL EPISODES
AT ONCE
DIGITAL NATIVES
UNIQUE
PROGRAMMING
7

BIG DATA:
THE HOLY GRAIL OF MARKETING?
9

WE KNOW MORE ABOUT WHAT OUR
CUSTOMERS WANT THAN ANY NETWORK
IN THE HISTORY OF TELEVISION.
11

#1 USA
#1 Canada
#1 UK
#1 Ireland
#1 Brazil
#1 Sweden
#1 Norway
#1 Denmark
#1 Finland
#1 Mexico
12

LAUNCH DAY
IS WHENEVER YOU START WATCHING.
14

MERCHANDISING
INSIDE UI
THEMATIC
TRAILERS
ON ALL DEVICES
15

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Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"

1. KELLY BENNETT CHIEF MARKETING OFFICER A DISRUPTER’S VIEW ON ENTERTAINMENT MARKETING 1

2. 2

3. DISRUPTER 3

4. “Netflix has been instrumental in making ‘Breaking Bad’ the success that it is — particularly in the UK and Ireland, where it has built an audience and become a huge phenomenon...” Vince Gilligan 4

5. SILICON VALLEY HOLLYWOOD 5

6. 6

7. ALL EPISODES AT ONCE DIGITAL NATIVES UNIQUE PROGRAMMING 7

8. MARKETING SCIENCE 8

9. BIG DATA: THE HOLY GRAIL OF MARKETING? 9

10. 10

11. WE KNOW MORE ABOUT WHAT OUR CUSTOMERS WANT THAN ANY NETWORK IN THE HISTORY OF TELEVISION. 11

12. #1 USA #1 Canada #1 UK #1 Ireland #1 Brazil #1 Sweden #1 Norway #1 Denmark #1 Finland #1 Mexico 12

13. 13

14. LAUNCH DAY IS WHENEVER YOU START WATCHING. 14

15. MERCHANDISING INSIDE UI THEMATIC TRAILERS ON ALL DEVICES 15

16. 16

17. 17

18. 18

19. BRAND LOVE 19

20. 20

21. 21

22. 22

23. 23

24. 24

25. THANK YOU. 25