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Measurement Panel: "GRPs, KPIs, Oh My!"
1.
Measurement Panel: “GRPs, KPIs,
Oh My!” Cheryl Idell EVP Client Solutions Nielsen @cidell Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan Moderator: Julie Rieger EVP, Media & Marketing Planning Fox Domestic Theatrical @FOXBroadcasting Ben Carlson Co-Creator President Fizziology @swevenben
2.
“GRPs, KPIs, Oh
My!” Measurement Panel: Ben Carlson Co-Creator President Fizziology @swevenben
3.
4.
“GRPs, KPIs, Oh
My!” Measurement Panel: Cheryl Idell EVP Client Solutions Nielsen @cidell
5.
6.
“GRPs, KPIs, Oh
My!” Measurement Panel: Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan
7.
Google Confidential and
Proprietary7 • • • • • •
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