1. @AccessUndertone

2. ADVERTISING IS LIQUID
Eric Franchi @ericfranchi
Adam Kmiec @adamkmiec
@AccessUndertone

3. @AccessUndertone

4. @AccessUndertone

5. Source: Undertone, 2013
@AccessUndertone

6. MARKETER CHALLENGE:
HOW DO YOU REACH CONSUMERS WITH
THE RIGHT MESSAGE
AT THE RIGHT TIME AND….
ON THE RIGHT DEVICE
@AccessUndertone

7. @AccessUndertone

8. @AccessUndertone

9. @AccessUndertone

10. @AccessUndertone

11. IMPLICATIONS FOR
CONSUMERS
@AccessUndertone
IMPLICATIONS FOR
ORGANIZATIONS
IMPLICATIONS FOR
TECHNOLOGY

12. THANK YOU!
Eric Franchi
@ericfranchi | @accessundertone
Adam Kmiec
@adamkmiec
@AccessUndertone