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imc Research Introduction
1.
An Introduction To
Our Global Market Research Agency Page # 1 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
2.
Click to edit
Master title style • Market research agency with unique tools, products, data and perspectives on the global marketplace. • Extensive portfolio of ongoing research projects with myriad international brands and organizations. The Company • Commitment to value and excellence. • We believe in the power of information to transform our businesses and our world. • 171 full-time staff; 95% of which are the outside the US. • Focus on world-class leaders, consultants, and market research scholars and practitioners. • In house, we speak English, Arabic, Hindi, Tamil, Tagalog, Russian, Ukrainian, Farsi, Spanish, Mandarin, Japanese, Korean Employees and Turkish. • Values include collaboration, attention to detail, efficiency and pro-active service. Page # 2 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
3.
Click to edit
Master title style • Comprehensive research services in technology and telecommunications, consumer goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world-wide. Services • Research thought leadership, state-of-the-art research tools and products, training and execution. • Information repositories and panels. • Cultural awareness and trend analysis. • Pure market research, delivering research services to major global players and innovative sectors. • Deep quantitative and qualitative expertise. • Rigorous scientific approaches. Core Business • Research components and blended solutions. • Focus on research resulting in positive change and transformed relationships between organizations and their constituencies. Page # 3 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
4.
Success edit Master
title Experts Click to Factors: Research style imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding to our clients. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools. • World-class consultants and scholars • Virtual organization of full-time Versatile employees and a network of free Research agents and freelance researchers Components • Quantitative and qualitative balance • Academic/scientific and commercial perspectives • Global presence and deep ties into multi-national organizations Research Tools • Industry and practice champions Experts and • Deep collaboration within the Process organization, and with clients Page # 4 - 5 March 2012 5 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation
5.
Success edit Master
title style Click to Factors: Versatile Research Components • Advertisement Concepts • Advertising Tracking • Audience Research • Awareness, Attitude and Usage • Brand Equity • Brand Positioning • Brand Tracking • Business-to-business Research • Competitive Analysis Experts • Customer Satisfaction • New Product/Service Innovation • Packaging, Design and Name Testing • Pricing • Product Feature Evaluation Versatile Tools • Segmentation Research and • Software User Interface Testing/ Components Process Usability • Web Analytics and SEO Also, custom and hybrid research design. Page # 5 - 5 March 2012 5 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation
6.
Success edit Master
and Process Click to Factors: Toolstitle style • Real-time and longitudinal data collection • Traditional (face to face, phone) and emerging (e.g. Web, devices and social media) methods • Focus on cost and time efficiency; Research global operations for maximum Experts efficiency • Data repositories (sector, country and project/product specific) • Systematic technological Tools Versatile approaches and Research • Robust technical infrastructure Process Components • Highly collaborative processes and state-of-the art collaboration tools Page # 6 - 5 March 2012 5 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation
7.
Global/Regional Teams &
Coverage Capabilities + 171 Full Time + 800 Agents Europe + 89 Scholars 22 & Ph.D.s 8 13 Japan North 121 7 and Asia and the South America Pacific Consultants Full time Agents Headquarters Page # 7 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
8.
Cultural/Societal Trends • Increasingly
global access and awareness Consumer Trends • Demographic shifts • Increasing demand for real-time communication • Tumultuous political economies and content on the move. • Social movements • Desire for seamless user experience on one • Information cultures and knowledge device and/or across multiple devices. economies • Continually looking for service enhancements and • Technological progress and emergent effects convenience factors. • Global data and insight • Demand for transparency, pro-activity, and fairness of cost and service. 1 • Desire for good branding and high design. • Increasingly looking to buy from ethical, Business Trends sustainable, and green organizations. • Expanding global marketplace. • Market and device convergence (e.g. 2 Telecommunications, IT and Media industries). • Social media and other emerging technologies. • Sustainable business practices and triple We help our bottom line reporting. clients address • Nimble, responsive and real-time organizational transformations. 3 key market • KPIs and other measurement systems. issues and • Big data and business intelligence opportunities. opportunities Page # 8 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
9.
Value Proposition and
Meaningful Click to edit Master title style Results Longitudinal and reusable data Standardized Research Products Technology Superlative insights driven research Expert Insight implementation Real-time operations Cost-effectiveness Accessible deliverables World-class consultants and scholars Time-efficiency Real-time Access Global presence and collaboration Scalable research execution Page # 9 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation Page # 9 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
10.
Market Research Lifecycle
Products Understand and services market trialing and Brand Media evolution testing research research 1 2 3 4 5 6 7 8 Products and User experince Retail and Customer and services assesment and shopping behavior consumer engineering imporment research managment research research Page # 10 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
11.
imc Research in
the Technology Sector Click to edit Master title style For more than two decades, imc Research has been among the world’s largest providers of business to- business and consumer research to the global technology and telecommunications industries. Combining experience and innovation, we continually update traditional research techniques to meet the needs of a fast-changing market. The result is an exclusive suite of custom and syndicated services that addresses all of your business objectives, from optimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing the productivity of emerging technologies. Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, we have been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases. We custom-build research solutions for your specific issues across a full range of applications, including: - Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making processes and customer requirements. - Product/service development—key information on market gaps, wants, potential and uptake. - “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies. imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons. You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders— securing your customer relationships and supporting the long-term health of your business. Our experience gives us a broad base of knowledge across both big-picture and niche issues, as well as both global and local markets. Page # 11 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation Page # 11 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
12.
Geographic coverage Western
Europe Central & Eastern Europe UAE UK Russia Bahrain France Poland Qatar Rep. of Ireland Czech Republic KSA Germany Turkey Kuwait Spain North America Jordan Portugal USA and Canada Other Greece Latin America South Africa Italy Mexico, Brazil Israel Sweden Argentina, Chile Switzerland Asia & ME Finland India Denmark China Austria Taiwan Belgium Thailand Netherlands Malaysia Norway Japan Korea Australia Page # 12 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
13.
2,074 mil. $
revenue 2011 Revenue generated in 10 countries worldwide Revenue per country [100,000. $] Revenue (as a contractor of automotive clients) Page # 13 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
14.
Page # 14
- 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
15.
Page # 15
- 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
16.
Case Study: Market Segmentation
Study for an International Telecommunication Services Provider Research Objectives: – Internationally harmonized targeting of the business market for mobile communications. – Targeting business clients according to their needs regarding mobile communication (future oriented trend analysis). – Prioritization of business target groups /segments and support of marketing plans. – Optimization of service and proposition development/ more effective CRM activities. – More targeted communication of benefits. The Solution: – One comprehensive segmentation for five markets: • Application of the imc Research segmentation process • Supplementation response which overcomes the traditional view by company size • Acknowledgement and consideration of local interests – Integration of segment information into the data warehouses of nationally operating units of the client (by modeling) The Results: – Increasing customer loyalty through a better understanding of heterogeneous target groups. – Increasing ARPU through more targeted propositions. – Possibility of harmonization and central co-ordination of proposition development. – Better knowledge of the heterogeneous needs of prospective clients . Page # 16 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
17.
Case Study: Customer for
Life program (CfL) = Customer satisfaction program – Conducted in more than 30 countries – Done for sales and service events – Web based reporting system – Different methodologies: online, CATI, postal – Industry intentions and purchase study – Syndicated study. – Covering key European markets. – Ad hoc projects: – Including brand and new concepts research . – Usability and safety research. – Rebranding research: 5 countries in 2007, 20 focus groups. – New concept’s contribution to the brand : 7 countries in 2009, 1500 online interviews. Page # 17 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
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More information
AR Elsharawy Managing Director, Americas ar.elsharawy@imc-re.com Lisa Galarneau, Ph.D. Research Director, Global Insights lisa.galarneau@imc-re.com Donald Eleventh , Ph.D. CEO donald.eleventh@imc-re.com Lark Lee, Ph.D. International Chief Operating Officer lark.lee@imc-re.com General inquiries: info@imc-re.com Web: http://www.imc-re.com Twitter: @imcresearch Page # 18 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
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Disclaimer Click to edit
Master title style imc Research, the imc Research logo, imc Research.com, imc Research.net, and imc Research Dynamic Server are trademarks or registered trademarks of imc Research Corporation in the United States, other countries, or both. If these and other imc Research trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by imc Research at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of imc Research trademarks is available on the Web at “Copyright and trademark information” at www.imc-re.com/legal/copytrade.php Other company, product, or service names may be trademarks or service marks of others. 19 Page # 19 - 5 March 2012 5 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation
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