A Who's Who of Social Media
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We know it's hard for small businesses to choose the social networks to focus on, which is why we put together this presentation. It breaks down the social networks by demographics and common interests so your business can choose the most effective networks to drive sales.
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A Who's Who of Social Media
- 1. a WHO’S WHO OF SOCIAL MEDIA for 2012 imbuemarketing.com
- 2. Today’s small businesses understand it’s important to maintain an active presence in social media. The question for most is: What social networks should we focus on? imbuemarketing.com
- 3. The Answer: The networks your customers are on. imbuemarketing.com
- 4. Facebook Facebook is a social network that allows you to connect with friends and family through request only. imbuemarketing.com
- 5. Facebook Facebook is a social network that allows you to connect with friends and family through request only. POINT OF DIFFERENCE Connecting with users is permission based. Easy to find people who you've known in real life. The "Like" button makes it easy to share your interests. imbuemarketing.com
- 6. Facebook Facebook is a social network that allows you to connect with friends and family through request only. 55% 45% 800 Communities Instant Messenger Science News Politics million Magazines Gender active users Common Interests imbuemarketing.com
- 7. Twitter Twitter is a condensed version of Facebook's statuses. It's simple updates sent out in with less than 140 characters. imbuemarketing.com
- 8. Twitter Twitter is a condensed version of Facebook's statuses. It's simple updates sent out in with less than 140 characters. POINT OF DIFFERENCE Simple to use. Users can follow anyone, inlcuding celebrities. 140 character limit is quickly digested. imbuemarketing.com
- 9. Twitter Twitter is a condensed version of Facebook's statuses. It's simple updates sent out in with less than 140 characters. 55% 45% 250 Technology Politics Science News Nature million Fashion Gender tweets per day Common Interests imbuemarketing.com
- 10. YouTube Twitter YouTube.com is a social network that allows you to upload and share videos. imbuemarketing.com
- 11. YouTube Twitter YouTube.com is a social network that allows you to upload and share videos. POINT OF DIFFERENCE Simple video sharing. Focused solely on video. Built in tools for video editing imbuemarketing.com
- 12. YouTube Twitter YouTube.com is a social network that allows you to upload and share videos. 50% 50% 158 Humor Politics Science School Nature million Music Gender hits per month Common Interests imbuemarketing.com
- 13. Google Twitter Plus Google’s network focuses on user created Circles which filter their friends and followers into catagories. imbuemarketing.com
- 14. Google Twitter Plus Google’s network focuses on user created Circles which filter their friends and followers into catagories. POINT OF DIFFERENCE Circles allow users to catagorize those they follow. Integrated with other Google products. Hangouts make video chatting easy. imbuemarketing.com
- 15. Google Twitter Plus Google’s network focuses on user created Circles which filter their friends and followers into catagories. 37% 63% 90 Communities Instant Messenger Science News Politics million Magazines Gender active users User Occupation imbuemarketing.com
- 16. Instagram Twitter Mobile app that allows you to edit and share photographs with people who follow you. imbuemarketing.com
- 17. Instagram Twitter Mobile app that allows you to edit and share photographs with people who follow you. POINT OF DIFFERENCE Photo editing made easy. Near instant sharing of your photos. Integrated with other social networks. imbuemarketing.com
- 18. Instagram Twitter Mobile app that allows you to edit and share photographs with people who follow you. 15 150 Photography Fashion Antiques Memories million million Scrapbooking users photos shared Common Interest imbuemarketing.com
- 19. Pinterest Twitter Pinterest is the social network equivalent of a cork board. imbuemarketing.com
- 20. Pinterest Twitter Pinterest is the social network equivalent of a cork board. POINT OF DIFFERENCE Sharing made easy with in-browser button. Very visual newsfeed, as opposed to text heavy updates. Sortable by catagories. imbuemarketing.com
- 21. Pinterest Twitter Pinterest is the social network equivalent of a cork board. 55-70% <45% 10 Parenting Family Bridal Home Decor Food million Fashion Gender active users Common Interests imbuemarketing.com
- 22. Sound TwitterCloud Allows users to upload sounds, music, voice and share it with others. imbuemarketing.com
- 23. Sound TwitterCloud Allows users to upload sounds, music, voice and share it with others. POINT OF DIFFERENCE Focused on uploading audio productions. Users can comment on sections of an audio recording. Integrated with other social networks imbuemarketing.com
- 24. Sound TwitterCloud Allows users to upload sounds, music, voice and share it with others. 43% 57% 37% Humor Politics Music Radio of users Technology Science Gender are 18-24 years Common Interests imbuemarketing.com
- 25. Foursquare Twitter Foursquare is a way to make checking in on your mobile device fun and rewarding. imbuemarketing.com
- 26. Foursquare Twitter Foursquare is a way to make checking in on your mobile device fun and rewarding. POINT OF DIFFERENCE Point and reward system for checking in. Allows venues to reward their customers for sharing. Integrated with other social networks imbuemarketing.com
- 27. Foursquare Twitter Foursquare is a way to make checking in on your mobile device fun and rewarding. 40% 60% 15 Travel News Hotel Events million Fashion Gender users Common Interests imbuemarketing.com
- 28. LinkedIn Twitter Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers. imbuemarketing.com
- 29. LinkedIn Twitter Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers. POINT OF DIFFERENCE Is known as the “Facebook for grown-ups”. Allows you to be introduced to other professionals. Lets you host your resume online. imbuemarketing.com
- 30. LinkedIn Twitter Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers. 59% 41% 100 Sales Function 12% Academia 10% other 10% Admin 10% million Operations 9% Engineering users Gender User’s Jobs imbuemarketing.com
- 31. Find more resources at: imbuemarketing.com Sources: http://en.wikipedia.org/wiki/Twitter https://www.quantcast.com http://blog.kissmetrics.com/social-media-by-demographic/ http://www.betterbizideas.com/blog/instagram-statistics- instagram-growth-via-an-instagram-infographic-by-followgr-am/ http://linkhumans.com/blog/linkedin-global-demographics-and-statistics-2011 http://blog.linkedin.com/2011/03/22/linkedin-100-million/ http://techcrunch.com/2012/02/11/pinterest-stats/ http://www.quora.com/Twitter-1/How-many-tweets-per-day-are-there-on-Twitter http://www.flowtown.com/blog/whos-using-google http://www.plusdemographics.com/globalreport