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1. The HerVietnam.com
Index© 2010
A Survey of you !!!! and
Thank Women
the Internet in Vietnam
Juliette Miremont Morton
CEO & Founder
HerVietnam.com
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2. Who are we ?
AuFeminin.com is the #1
women portal in the world
29,8 million users worldwide
(Comscore)
Most popular online woman's
advertising platform in
Europe
HerVietnam.com
since 2009
…the leading
website for
professional
women in
Vietnam
0,25 M
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3. We surveyed women online from June 1 to June 30th 2010
2285 online women surveyed
•87% have a University Degree
or higher
56 % work in private companies
62 % are over 25 years old
Are you a HerVietnam.com visitor ? 50% access the Internet most
frequently from home, 31% from the
office
58% are professionals
58% in HCMC and 32% in Hanoi
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4. The purchasing profile of the women we surveyed
When they do buy for themselves :
•81% buy personal hygiene
several times a month
•74% buy cosmetics four times
57% prefer buying the brands a year or more
rather than waiting for •60% buy new clothes several
promotions times a month
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5. The online women surveyed are decision-makers
Which statement describes you best ?
...3% let their husbands
decide but
30% are involved in their
62% of women and sole or co- beauty decisions
decision makers in their household
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6. The most important areas of influence
Which decisions have you heavily
influenced recently in your family ?
Which sources of information are women
using to make these decisions ?
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7. Women check online before they buy
For which kind of product purchase do you
use the Internet most frequently ?
87% of women
checked the
Internet
before making their
purchasing
decisions
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8. The Internet compared to other media sources
The HerVietnam.com Index © 2010
The Index is calculated every 6 months by summing the frequency each source is
cited (x by 100)
Where do you find information about these
The Internet is the most
products ? widely used source of
information for key women
Private & Confidential – Copyright of HerVietnam.com purchases

9. The exchange of experience is a key factor
Have you ever been influenced by an
online review ?
“I don’t mind reading a PR
article to learn about a new
product on the market.
Women are open to giving their However, if the product has
opinion online : been around for a while, I
82% declare having already prefer online reviews from
others women”
commented on a product
online
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10. Women turn to the Internet for advice
Women use the Internet most
frequently for advice on
…cooking, career & finance,
and parenting
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11. Women websites top the score
Types of websites cited as most
used before buying
•Women websites
are considered the
•most reliable source
of information cited by
70% of women
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12. Brand websites, a good source of information
71% have been influenced to buy by
56% visit brand websites to clicking on a banner
gather information before
buying….
88% have clicked on a banner to
visit a brand website
What types of websites offer the
most reliable information ?
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13. How about online shopping ?
71% declare having
already bought a new
product online Fashion and cosmetics are the most frequently
purchased online products for women
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14. What are the implications of this research ?
Women influence or make most
purchase decisions To market to professional
women, you should consider:
Going online
Customizing your message
for women
Finding your women
customers online and address
their questions
The Internet is a preferred source of
information for women Building trust and respect for
Woman like to rely on shared your brand online in addition
experience to make decisions
to offline
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15. HerVietnam.com double-expertise : the online media and women
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16. Our campaigns are customized according to your objectives
Background Micro-site
Sponsorship options
theme
depend on brandbannerimpact objectives
Social Media
activation
High Direct
marketing marketing
Community
Sponsored contests Women formats Member
section Sampling seeding team Alternative newsletter
PR visiblility Test & Top bloggers traffic drivers Email blast
Review reviews Product Testing
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17. Some sample clients of HerVietnam.com
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18. For additional questions, please contact us at :
To download a copy of the report (in EN and VN) and of the
presentation : www.hervietnam.com/downloads
Private & Confidential – Copyright of HerVietnam.com