1. Special Report:Offline Marketing for Local Businesses Explained Internet Marketing Strategies Your “Web Guy” Didn’t Tell You About
2. 5 Fundamental Elements of Successful Marketing Product – You must have a quality product or service with widespread appeal and you need to be either competitively priced, or offer something that’s superior to what anybody else offers. Message - You need to create compelling marketing messages that interested, qualified prospects find difficult to resist. Sales Leads – To succeed in business, you need to attract customers. You need a method of accessing the best possible prospective customers in order to make your offer available to them. Media – You need a method of accessing the best possible prospective customers in order to make your offer available to them. Customer Retention – Customers mean revenues and profits. Your focus as a business owner should be the continuous building and nurturing of your own customer list.
3. Sales Lead Generation Online Leads Offline Leads Mobile Leads Social Media Leads Paid Leads
5. Marketing Media (New Era) Mobile Marketing Social Media Marketing Website Marketing Google Marketing (Google Local Listing, SEO) Video Marketing E-mail Marketing Special Ads
6. Customer Retention Auto Follow-up System VIP Client Club/Coupon Newsletter Birthday /Anniversary Marketing Memorial Marketing Survey/Please Complain Ticket System Online Order System Brand Management
9. 27% of mobile users have a smart phone, and by the end of 2011 50% of all mobile phone users are expected to own a smart phone.Internet traffic from these mobile devices is already approaching double-digits. Are you willing to give up one in ten potential customers just because your website is not compatible with a mobile device? www.UnikonInternational.com Unikon International Inc.
12. Local Geo Listing (Four Square)www.UnikonInternational.com Unikon International Inc.
13. What is Social Media Marketing? Utilizing the various social media platforms to network with other people who are interested in your niche – especially potential buyers Social media is HOT online – that’s where everyone is! Facebook, Twitter, LinkedIn, YouTube Has a viral effect
14. What is Video Marketing? One of the most powerful and effective marketing means online today Helps your customer get to know you Appeases to the customer who likes to watch instead of read Has a viral effect due to the ease of referring the video to other users
15. 5 Ways To Use Videos To Market Your Business Add a video to : your website YouTube Vimeo Facebook Google Maps Provide potential customers with an insight to your restaurant, the type of food on the menu, unique selling points , your staff and of course, your location.
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18. Why Online Marketing? Almost 3 billion LOCAL searches are performed each month online Yellow Pages and Newspapers are becoming less effective Devices such as TiVo and DVRs allow people to skip commercials Web-enabled phones are taking over The Internet has totally changed the way we do business
19. What is Website Design? Usually JUST a website design – no marketing included Online marketing success takes more than just a pretty website Discuss everything included in your web design package and get it in writing
23. What is a Direct Response Website? Includes a call to action for your visitors Will help you build a list of subscribers Usually offers a free gift in exchange for an email address It’s easier to sell to an existing buyer than a brand new buyer
25. What is a Lead Capture Page? A page created to simply capture leads Helps you build a list of prospects Once they are on your list, you can market to them over and over again
26. What is Email Marketing? The act of marketing to your highly targeted list via email Keep your customers and prospects coming back with newsletters, coupons, tips, or whatever you want to communicate to them A powerful relationship-building tool Very easy to track and tweak campaigns
27. What is Search Engine Optimization (SEO)? Optimizing your website for optimal performance in the search engines Involves proper keyword research to make sure the content includes the right search term Involves building links directly back to your website
28. What is Search Engine Management (SEM)? Covers all aspects of giving your business a complete online presence Includes geo-targeted campaigns and first page Google listings Ensures that your site gets great visibility in the search engines, social media networks, Google Local Listings, and many other properties
29. What is Keyword Research? Researching relevant keywords that customers are typing into the search engines to find your product, service, or business Keyword research is the foundation for most online marketing strategies included website content, articles, press releases, and much more ALL traffic is not GOOD traffic – keyword research allows you to get only the best traffic to your website
30. What is SEO Copywriting Copywriting is the use of words to promote or sell a product, service, or business Writing specifically for the web pages and that uses targeted keywords to pull traffic Examples of content that incorporate copywriting are articles, website content, press releases, sales pages, and lead capture pages
31. What is Pay-Per-Click? PPC is the most powerful form of paid online advertising An ad is created and displayed at the top or along the sides of the organic search results in the search engines When someone clicks on your ad, the price you are paying per click is taken from your budget Easy to run out quickly if you do not know what you’re doing
32. What is Article Marketing? A continuous process that will create many back links directly to your website via online articles Keyword research is performed to see how people are searching for your product or service Articles are written based on this keyword research These articles are distributed to many online article directories Once the articles are out there, they are out there for good!
33. What are Press Releases? Similar to articles, press releases are short, informative releases that are sent out to create a buzz about your business They drive sales as they contain links directly back to your site Can be picked up to be syndicated in local or national newspapers giving even more exposure
