The 4 S's of Successful ECommerce Selling

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Why Doesn't Your Web Site Have This? The Features You NEED to Sell Products Building a web site is easy; building a GREAT web site that has all the features that customers like takes some skill and knowledge. Even if you think your web site already has it all, Rick Wilson, President of Miva Merchant has some ideas and suggestions for creating the kind of web site that customers have to come to expect in ecommerce shopping.

Technologie Design

The Four S’s Of Successful Ecommerce

“The Features You NEED to Sell Products”

The Four S’s of Successful Ecommerce

• Site Search
• Seamless Navigation
• Social Sharing
• Stunning Photos

Slide 2 Miva Merchant: Goals Template

Site Search

• The More Products, The More Important Your Search
• People Expect High Quality Search
• Faceted Navigation
• Refining Results
• 50% (or more) Of Your Shoppers Will Default To Search

Slide 3 Miva Merchant: Goals Template

Poor Search Results

Slide 4 Miva Merchant: Goals Template

Poor Search Results

Slide 5 Miva Merchant: Goals Template

Poor Search Results

• Why are these results poor?
• No Pictures On Search Results Page
• No Way To Drill Down and Refine My Search
• Categories Didn’t Make Sense For My Purposes
• Ultimately I Couldn’t Easily Find What I Wanted

Slide 6 Miva Merchant: Goals Template

High Quality Search Results

Slide 7 Miva Merchant: Goals Template

High Quality Search Results

Slide 8 Miva Merchant: Goals Template

High Quality Search Results

• What Made These Results High Quality?
• Multiple Ways To Find What I’m Looking For
• Broad “Google Like” Search
• Parts Finder
• Category Browsing

• Results Page Was Well Designed
• Showed Photos With Results
• Faceted Navigation
• Drill Down Refinement

Slide 9 Miva Merchant: Goals Template

Seamless Navigation

• Store And Site Are One And The Same
• The Visitor Should Never Feel Like They’re Switching Sites
• People Expect Ecommerce – There Should Not Be A Barrier

Slide 10 Miva Merchant: Goals Template

Seamless Navigation

Slide 11 Miva Merchant: Goals Template

Seamless Navigation

Slide 12 Miva Merchant: Goals Template

Seamless Navigation

• Experience Is Uneven
• Creates Customer Confusion
• Lowers Conversion Rate

Slide 13 Miva Merchant: Goals Template

Seamless Navigation

Slide 14 Miva Merchant: Goals Template

Seamless Navigation

Slide 15 Miva Merchant: Goals Template

Seamless Navigation

• Experience Is Consistent
• Creates Customer Confidence
• Raises Conversion Rate

Slide 16 Miva Merchant: Goals Template

Social Sharing

• People Expect Websites To Be Social
• They Look For Sharing Links
• Creates High Quality Traffic
• Easy To Do

Slide 17 Miva Merchant: Goals Template

Social Sharing

Slide 18 Miva Merchant: Goals Template

Social Sharing

Slide 19 Miva Merchant: Goals Template

Social Sharing

Slide 20 Miva Merchant: Goals Template

Social Sharing

Slide 21 Miva Merchant: Goals Template

Social Sharing

Slide 22 Miva Merchant: Goals Template

Stunning Photos

• People Are Visual Thinkers
• They Want To Window Shop Online
• They Need To Visualize How They’ll “Use” The Product

Slide 23 Miva Merchant: Goals Template

Stunning Photos

Slide 24 Miva Merchant: Goals Template

Stunning Photos

• No Sense Of Dimensions
• Can’t See All Sides
• Hard To Imagine Usage

Slide 25 Miva Merchant: Goals Template

Stunning Photos

Slide 26 Miva Merchant: Goals Template

Stunning Photos

Slide 27 Miva Merchant: Goals Template

Stunning Photos

Slide 28 Miva Merchant: Goals Template

Stunning Photos

Slide 29 Miva Merchant: Goals Template

Stunning Photos

• Sense Of Scale And Dimensions
• Multiple Viewing Angles
• Easy To Imagine Usage

Slide 30 Miva Merchant: Goals Template

History

• Based in San Diego, California
• Founded in 1997
• Data Centers in California, Florida and Georgia
• Focus on scalability, rapid deployment and ease of use

Slide 31 Miva Merchant: Goals Template

Competitive Landscape

Slide 32 Miva Merchant: Goals Template

Typical Customers

Slide 33 Miva Merchant: Goals Template

Partners

Slide 34 Miva Merchant: Goals Template

Thank You

Rick Wilson
rwilson@mivamerchant.com
www.mivamerchant.com
(800)608-MIVA

Slide 35 Miva Merchant: Goals Template

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The 4 S's of Successful ECommerce Selling

1. The Four S’s Of Successful Ecommerce “The Features You NEED to Sell Products”

2. The Four S’s of Successful Ecommerce • Site Search • Seamless Navigation • Social Sharing • Stunning Photos Slide 2 Miva Merchant: Goals Template

3. Site Search • The More Products, The More Important Your Search • People Expect High Quality Search • Faceted Navigation • Refining Results • 50% (or more) Of Your Shoppers Will Default To Search Slide 3 Miva Merchant: Goals Template

4. Poor Search Results Slide 4 Miva Merchant: Goals Template

5. Poor Search Results Slide 5 Miva Merchant: Goals Template

6. Poor Search Results • Why are these results poor? • No Pictures On Search Results Page • No Way To Drill Down and Refine My Search • Categories Didn’t Make Sense For My Purposes • Ultimately I Couldn’t Easily Find What I Wanted Slide 6 Miva Merchant: Goals Template

7. High Quality Search Results Slide 7 Miva Merchant: Goals Template

8. High Quality Search Results Slide 8 Miva Merchant: Goals Template

9. High Quality Search Results • What Made These Results High Quality? • Multiple Ways To Find What I’m Looking For • Broad “Google Like” Search • Parts Finder • Category Browsing • Results Page Was Well Designed • Showed Photos With Results • Faceted Navigation • Drill Down Refinement Slide 9 Miva Merchant: Goals Template

10. Seamless Navigation • Store And Site Are One And The Same • The Visitor Should Never Feel Like They’re Switching Sites • People Expect Ecommerce – There Should Not Be A Barrier Slide 10 Miva Merchant: Goals Template

11. Seamless Navigation Slide 11 Miva Merchant: Goals Template

12. Seamless Navigation Slide 12 Miva Merchant: Goals Template

13. Seamless Navigation • Experience Is Uneven • Creates Customer Confusion • Lowers Conversion Rate Slide 13 Miva Merchant: Goals Template

14. Seamless Navigation Slide 14 Miva Merchant: Goals Template

15. Seamless Navigation Slide 15 Miva Merchant: Goals Template

16. Seamless Navigation • Experience Is Consistent • Creates Customer Confidence • Raises Conversion Rate Slide 16 Miva Merchant: Goals Template

17. Social Sharing • People Expect Websites To Be Social • They Look For Sharing Links • Creates High Quality Traffic • Easy To Do Slide 17 Miva Merchant: Goals Template

18. Social Sharing Slide 18 Miva Merchant: Goals Template

19. Social Sharing Slide 19 Miva Merchant: Goals Template

20. Social Sharing Slide 20 Miva Merchant: Goals Template

21. Social Sharing Slide 21 Miva Merchant: Goals Template

22. Social Sharing Slide 22 Miva Merchant: Goals Template

23. Stunning Photos • People Are Visual Thinkers • They Want To Window Shop Online • They Need To Visualize How They’ll “Use” The Product Slide 23 Miva Merchant: Goals Template

24. Stunning Photos Slide 24 Miva Merchant: Goals Template

25. Stunning Photos • No Sense Of Dimensions • Can’t See All Sides • Hard To Imagine Usage Slide 25 Miva Merchant: Goals Template

26. Stunning Photos Slide 26 Miva Merchant: Goals Template

27. Stunning Photos Slide 27 Miva Merchant: Goals Template

28. Stunning Photos Slide 28 Miva Merchant: Goals Template

29. Stunning Photos Slide 29 Miva Merchant: Goals Template

30. Stunning Photos • Sense Of Scale And Dimensions • Multiple Viewing Angles • Easy To Imagine Usage Slide 30 Miva Merchant: Goals Template

31. History • Based in San Diego, California • Founded in 1997 • Data Centers in California, Florida and Georgia • Focus on scalability, rapid deployment and ease of use Slide 31 Miva Merchant: Goals Template

32. Competitive Landscape Slide 32 Miva Merchant: Goals Template

33. Typical Customers Slide 33 Miva Merchant: Goals Template

34. Partners Slide 34 Miva Merchant: Goals Template

35. Thank You Rick Wilson rwilson@mivamerchant.com www.mivamerchant.com (800)608-MIVA Slide 35 Miva Merchant: Goals Template

The 4 S's of Successful ECommerce Selling

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