How To Pick An Ecommerce Platform
Thinking about expanding your business to capture more sales on the web? Building or redesigning a site is painless if you know what to look for when choosing a shopping cart and host for your ecommerce site. Join Rick Wilson, President of Miva Merchant as he shares the inside info on what you need to know about choosing a shopping cart and host for your site.
1. How To Pick An Ecommerce Platform
Internet Merchants Association
Las Vegas, Nevada
March 26, 2012
2. History
⢠Based in San Diego, California
⢠Founded in 1995
⢠Data Centers in California, Florida and Georgia
⢠Focus on scalability, rapid deployment and ease of use
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6. Ecommerce Software Investment Remains Strong
We already have a
project underway
11%
In the next 36 months
4%
In the next 24 months
6%
In the next 18 months We are not planning to
6% replatform in the
foreseeable future
52%
In the next 12 months
21%
⢠Forrester B2C Ecommerce Platform Wave Report Q4 2010
⢠Base: 291 US online retail professionals
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8. Cost of Development
⢠Small/Home Business Software as a Service
⢠Do It Yourself Template Driven â 40 to 80 Hours
⢠Do It For You Template Driven - $500 - $2,500
⢠Open Source
⢠Do It Yourself Template Driven - $100 - $500 and 100 â 500 Hours
⢠Do It For You Template Driven - $5,000 - $10,000
⢠Enterprise
⢠Licensing Begins Around $20,000/year
⢠Total Packages $50,000 - $2,000,000
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12. Cost to Operate (Beware of Hidden Costs)
⢠Hosting
⢠Flat Monthly Fee ($30 - $500)
⢠Percentage of Sales (.5 â 30%)
⢠PCI/Regulatory
⢠Merchant Banks PCI Fees
⢠Automation/Maintenance
⢠How Much Human Time Does It Actually Take?
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14. What Are You Selling Online?
⢠Digital Goods
⢠Downloadable Software
⢠Music
⢠Video Content
⢠Games
⢠Physical Goods
⢠Are you shipping directly?
⢠Are you using a fulfillment center?
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15. Fulfillment
⢠Shipping Fees/Logistics
⢠What Will It Cost To Pick/Pack/Ship?
⢠How Will You Charge Your Customer?
⢠Secure Downloads
⢠Preventing Piracy
⢠Keeping Track Of Usage
⢠Digital Rights Management
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16. Marketing â Do You Have A Built In Audience?
⢠Your Own Brand
⢠You Donât Have To Be A Household Name
⢠Media Exposure
⢠Today Show
⢠Good Morning America
⢠QVC/HSN
⢠Distribution Channels
⢠Traditional Retail
⢠OEM Partnerships
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20. Marketing â In Demand With No Exposure?
⢠You have a great price on highly sought after product
⢠You have an exclusive on highly sought after product
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26. How Will You Know Youâre Succeeding?
⢠Analytics
⢠Google Analytics
⢠KISS Metrics
⢠Crazy Egg
⢠Reporting
⢠Platform Reporting
⢠QuickBooks/Accounting System
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29. Part 3 â Aligning Your Needs With The Market
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30. What Do I Do Now?
⢠Pick A Platform That Matches Your Needs
⢠Calculate Total Cost Of Ownership
⢠Understand Your Ongoing Maintenance/Development Costs
⢠If Youâre Small â Get Started Now
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